Read more about Web Writing - First Edition

Web Writing - First Edition

(1 review)

Amber Nicole Pfannenstiel, Millersville University

Copyright Year: 2023

Publisher: The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)

Language: English

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Reviewed by Miriam Gershow, Senior Instructor II, University of Oregon on 8/29/23

This book does not claim to be comprehensive. Instead it is a brief guide (three chapters) of the rhetorical situation(s) of the internet with a specific focus on analyzing content creation in social media in its last chapter. read more

Table of Contents

  • Chapter One: Introduction to Web Writing
  • Chapter Two: Web Writing with the Rhetorical Situation
  • Chapter Three: Content Strategy and Content Management

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  • About the Book

    Web Writing (2023) by Dr. A Nicole Pfannenstiel is designed to provide a practical, rhetorical approach to web writing and content strategy analysis for students completing advanced writing courses. The eTextbook uses the rhetorical situation and key concepts to help readers/students understand how to write within specific web spaces for specific audiences drawing on appropriate discourse community conventions. It includes a chapter devoted to the rhetorical situation and key concepts to help students analyze and build their understanding of existing communication. It also includes a chapter outlining approaches to content strategy analysis, using the rhetorical situation and key concepts to understand the rich public data provided through social media accounts to support learners understanding effective web writing. The content analysis overview helps students build skills for analyzing writing, for collecting and analyzing qualitative and quantitative social media data, and for drawing conclusions about content strategy best practices. 

    About the Contributors


    Dr. A. Nicole Pfannenstiel is a digital rhetoric scholar who studies web writing, social media, Open Educational Resources (OER) and learning. Her work focuses on learning through and with technology, blending connected learning theory, games theories, and digital rhetoric and composition to support learning and writing. 

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