Business Textbooks

Policy Analysis of Multi-Actor System - Second Edition

Contributors: Enserink, Bots, and van Daalen

Publisher: TU Delft Open

License: CC BY-NC-SA

Policy of Multi-Actor Systems is an introduction into the art of craft of problem exploration and problem structuring. It positions policy analysis as a scientific discipline focused on systems analysis in a multi-actor context to support better informed decision-making. The approach presented in this book is considered to be the cornerstone of the curricula of the Faculty of Technology, Policy and Management of Delft University of Technology and underlies the research on (the governance of) socio-technical systems. Systems thinking applied in a multi-actor environment and its inherent multi-disciplinary character is what makes this work stand out from traditional hard- and soft systems approaches. The core of the book is dedicated to systems analysis, actor- or stakeholder-analysis and discusses methods for dealing with uncertainty. These analytical activities combined lead to a rich problem description and to plans for further research. Due to the stepwise approach this book serves as a basis for any problem analysis both for our bachelor and master students, our alumni worldwide and any interested practitioners.

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Principles of Managerial Accounting

Contributor: Jonick

Publisher: University of North Georgia Press

License: CC BY-SA

The University of North Georgia Press and Affordable Learning Georgia bring you Principles of Managerial Accounting. Well-written and straightforward, Principles of Managerial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Jonick’s years of teaching and commitment to effective pedagogy.

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The Fundamentals of Healthcare Administration: Navigating Challenges and Coordinating Care

Contributors: Hamilton, Howell, and Jordan

Publisher: University of North Georgia Press

License: CC BY-SA

This book is written for those interested in acquiring a thorough knowledge base relative to the intricacies of the organizational theories, customs, and insights significant to the management of health service organizations. It examines the foundational aspects of leadership and management as they relate to establishing and maintaining the principles and practices within healthcare organizations. The book opens with a discussion on the differences between health, healthcare, and health care while providing an overview of healthcare management and organizational trends. It culminates in discussions of leadership, management, motivation, organizational behavior, and management thinking. Additionally, it discusses topics of information technology, teamwork, health disparities, organizational culture, performance, and change.

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Introduction to Financial Analysis

Contributor: Bigel

Publisher: Open Touro

License: CC BY

This Open Textbook is a dynamic guide incorporating the essential skills needed to build a foundation in Financial Analysis. Students and readers will learn how to insightfully read a Financial Statement, utilize key financial ratios in order to derive forward-looking investment-related inferences from the accounting data, engage in elementary forecasting and modeling, master the theory of the Time Value of Money, and learn to price stocks and bonds in an environment in which interest rates constantly change. Ample problems and solutions, and review questions are provided to the student so that s/he can gauge his/her progress. This text will be continually updated in order to provide novel information and enhance students’ experiences.

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Customer Centric Strategy

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

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Leading Innovation

Contributor: Shields

Publisher: eCampusOntario

License: CC BY-NC-SA

Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

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Análisis Científico de la Ética desde la Perspectiva Multidisciplinaria

Contributors: Herrera-Sánchez, Olmedo Jumbo, and Quezada Valarezo

Publisher: Editorial Grupo AEA

License: CC BY-NC-SA

El presente manuscrito es resultado de investigaciones multidisciplinarias bajo diferentes perspectivas científicas-académicas, mediante la confrontación de criterios de diferentes autores bajo un enfoque descriptivo que señala la importancia de ética en varios escenarios actuales como son en la discriminación de la mujer en ambiente laboral, el manejo de los individuos dentro de las organizaciones, dentro de la agricultura al momento de producir y cultivar, como la ética afecta al clima organizacional y lagestión docente dentro del caso de estudio de una universidad, la ética y la responsabilidad social empresarial como reto de las empresas, la discriminación laboral como comportamiento poco ético en el área de recursos humanos, y por ultimo una contrastación de la ética en la publicidad de las empresas. Estos estudios se realizan desde una mirada científica y se la acerca a la realidad ecuatoriana.

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Principles of Finance

Contributors: Dahlquist, Knight, and Adams

Publisher: OpenStax

License: CC BY

Designed to meet the scope and sequence of your course, Principles of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of financial calculator and downloadable Microsoft Excel data exercises also engage students in experiential learning throughout. With flexible integration of technical instruction and data, this title prepares students for current practice and continual evolution.

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Digital Marketing Strategy

Contributor: Dolbec

Publisher: Concordia University Open Textbooks

License: CC BY-NC-SA

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

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Introduction to Entrepreneurship

Contributor: Carpenter

Publisher: Kwantlen Polytechnic University

License: CC BY-NC-SA

Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.

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