Business Textbooks

Read more about Strategic Management

Strategic Management

Contributors: Morris and Hodges

Publisher: Oregon State University

This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no charge ever for this textbook.

No ratings

(0 reviews)

READ MORE

Read more about Business Computers 365

Business Computers 365

Contributor: Lacher

Publisher: Marcus Lacher

Intro to Computer Applications or Business Computers for Office 365

No ratings

(0 reviews)

READ MORE

Read more about Problem Solving in Teams and Groups

Problem Solving in Teams and Groups

Contributor: Piercy

Publisher: University of Kansas Libraries

This textbook covers content relevant to COMS342 Problem Solving in Teams and Groups at the University of Kansas.

(3 reviews)

READ MORE

Read more about Organizational Behavior

Organizational Behavior

Publisher: OpenStax

This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management; furthermore, the unique chapter on Social Media and Communication contextualizes the importance and implications of various platforms and communications methods.

No ratings

(0 reviews)

READ MORE

Read more about Principles of Management

Principles of Management

Publisher: OpenStax

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

(3 reviews)

READ MORE

Read more about Digital Accessibility as a Business Practice

Digital Accessibility as a Business Practice

Publisher: Independent

Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the digital accessibility picture, and provides strategies and resources that will help make digital accessibility a part of an organization’s business culture.

No ratings

(0 reviews)

READ MORE

Read more about Management Communication

Management Communication

Contributors: Thomas, Haupt, and Spackman

Publisher: Independent

Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

(4 reviews)

READ MORE

Read more about eMarketing - The Essential Guide to Online Marketing

eMarketing - The Essential Guide to Online Marketing

Contributor: Stokes

Publisher: BCcampus

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

(3 reviews)

READ MORE

Read more about Fundamentals of Business - Canadian Edition

Fundamentals of Business - Canadian Edition

Contributors: Skripak, Parsons, and Cortes

Publisher: BCcampus

An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.

No ratings

(0 reviews)

READ MORE

Read more about Technical Project Management in Living and Geometric Order

Technical Project Management in Living and Geometric Order

Contributors: Russell, Pferdehirt, and Nelson

Publisher: Independent

The Technical Project Management class is designed to help students build on their past experiences and develop effective strategies for managing complex technical projects, with an emphasis on applying project management concepts to real-world problems. In the weekly web conferences, the class comes together in community to discuss the lesson topics, considering the practical applications of the concepts in each subject area.

No ratings

(0 reviews)

READ MORE