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Introduction to Social Media

Contributor: Lawson

Publisher: Oklahoma State University

License: CC BY

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

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Preparing to Publish

Contributors: Huffman, Cotos, and Becker

Publisher: Iowa State University

License: CC BY-NC-SA

This book offers a wealth of instructional material on the topic of research article writing for publication and thesis or dissertation completion. The text provides graduate student writers with helpful information, strategies, and tips on navigating disciplinary writing in their fields and how to understand, dissect, and ultimately, construct their own research article. The text is organized according to a standard research article format, breaking down each section of the empirical research in a simple and straightforward manner to help graduate students build a quality, argument-driven manuscript as they write up their empirical study findings.

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PRODUCCIÓN DE NOTICIAS TELEVISIVAS EN ESPAÑOL EN ESTADOS UNIDOS DE AMÉRICA

Contributor: Rodríguez

Publisher: Mavs Open Press

License: CC BY

Producción de Noticias Televisivas en Español en Estados Unidos de América es el primer Recurso Educativo Abierto (REA) dedicado exclusivamente al tema. Este REA expone la terminología empleada en las salas de redacción, facilita el entendimiento de la profesión y presenta ejemplos reales que conllevan al mejoramiento de la educación y la producción de noticias televisivas estadounidenses.

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Technical Writing and Simple Statistics : for laboratory classes

Contributor: Wettstein

Publisher: TRAILS

License: CC BY-NC

This upper division resource focuses on how to communicate results through technical writing, use Excel to perform simple statistics, and create professional charts/documents. Excel tutorials are provided for performing descriptive statistics, t-tests, and linear regression as well as using text boxes, formatting figures and captions, and using Equation Editor to insert equations. Additionally, guidance and examples of different communication components are provided along with team writing strategies and guidelines on how to hold efficient meetings.

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Critical Perspectives on Technology and the Family

Contributor: Walker

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC

From the perspective of a long time family practitioner, researcher, and educator, and technology innovator, this textbook offers the first comprehensive view of technology in the family for college students, professionals and the public. Each chapter offers content and a complete reference list, learning activities, ideas for critical blog posting and additional readings. The beginning chapters cover foundational information about our societal use of information and communications technology, family theories and ways of understanding families, and how families differ in their use and access to ICT. The main body of the book (chapters 4-10) covers elements of the family from couple relationships and dating apps, to children’s use and impacts on development from early childhood through young adulthood, use by parents and in the parent-child relationship, shared use by family members, and then topics important to family life: work-family balance and health and financial management and technology. The end of the book pivots to look closely at use by family professionals, the competencies needed to integrate technology into practice, and policy as a proactive and systemic avenue for change. End of book material include an additional reading list and recommended web content, social media and thought leaders. The authors lends her ideas on teaching for critical thinking with an overview at the beginning of the book, and classroom assessment ideas (actually short ways to engage learners in critical thinking activities).

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Reading Rhetorical Theory

Contributor: Hallsby

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC

This is a textbook that was originally designed for a 3000-level large lecture course on “Rhetorical Theory” at the University of Minnesota, Twin-Cities. An interdisciplinary tradition, rhetorical theory describes how speech, representation, and power are managed by techniques and technologies of communication. The plan of this book moves from rhetoric as an art of speech to rhetoric as a technology of power. The early chapters provide definitions and context for rhetoric as speech, middle chapters (e.g., on signs, symbols, visual images, argumentation, and narrative) describe rhetoric as representation, and the concluding chapters (e.g., on settler colonialism, secrecy, and digital rhetoric) elaborate on rhetoric as a technology of power. Of course, there is considerable overlap across these areas: the chapter on “rhetoric and ideology” sets the stage for later understandings of rhetoric as power; the chapter on “the rhetorical situation” hearkens back to the introductory understanding of rhetoric as speech. The book includes (audio and/or video) recordings with each chapter, as well as guidelines for proposed written assignments. Students using this resource should gain a thorough understanding of what rhetoric is, how it was practiced historically and today, and the ways that rhetoric wields an invisible influence over contemporary public and political life. Additionally, this book is designed for use across a variety of modalities, including in-person, online (synchronous/asynchronous), and hybridized formats. Additional resources (PowerPoint slides, quiz/exam questions) are also available to confirmed instructors upon request.

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The International Journalism Handbook - 1st Ed.

Contributor: Zamith

Publisher: University of Massachusetts Amherst Libraries

License: CC BY-NC

International journalism is crucial to our understanding of the world beyond our own borders. This book is designed to explain key theories and concepts that allow us to understand the general practice of journalism around the world, and to illustrate some of the challenges that arise from practicing journalism in those contexts. It begins by providing a theoretical foundation that helps us understand why international journalism matters and the key forces that shape what it looks like; highlights some of the key challenges to bearing witness to developments, sourcing information, and simply doing 'the job' of journalism; and describes important similarities and differences in how journalism is imagined and performed in different regions of the world.

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The American Journalism Handbook: Concepts, Issues, and Skills - 1st Ed.

Contributor: Zamith

Publisher: UMass Amherst

License: CC BY-NC

This book is designed to help us understand the many changes to U.S. journalism and imagine new futures for it – futures in which it can serve as an even more useful tool for promoting a well-functioning society. But, before we can imagine new futures, we must take a step back and examine the institution of U.S. journalism through a critical and in-depth lens. This book aims to offer just that. It provides a conceptual foundation for understanding the development, logic, and practice of journalism in the United States; describes some of the key challenges, tensions, and opportunities it has faced, is facing, and will likely face; and offers guidance to help individuals develop the skills needed engage in impactful journalism.

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Written Communication for Engineers

Contributor: Reekie

Publisher: New Prairie Press

License: CC BY

This course packet seeks to develop the upper level engineering student’s sense of audience and purpose in a research-based context with workplace constraints. It requires the student to choose a technical topic of interest and research it to solve for a specific problem or to meet a typical industry need by way of several assignments: Unsolicited Research Proposal, Progress Report, Visual Aids, and Oral Presentation, all of which lead to the Formal Report. This approach readies students to write informatively and persuasively in the engineering workplace, providing excellent examples of each assignment contributed by former students whose Formal Reports have won first place in the annual Technical Writing Competition. Because users can rely on demonstrably excellent student examples to understand the concepts behind assignments that build on one another rather than on disparate textbook examples, they tend to write better and to be more confident producing documents and giving presentations. In short, they recognize they are among their own in a class that challenges many engineering students. Moreover, since all the Formal Reports have won awards, convincing students they are using good models with which to create their own documents is relatively easy. Finally, mining excellent student documents makes certain skill-sets clearer, according to former students. For instance, students can follow along as the writer does the following: identifies and proves a problem or need exists; creates the research objectives that lead to the method with which they will address the issue; and develops persuasive strategies for convincing both executive and engineering readers. Similarly, these student papers demonstrate how to discern among results, conclusions, and recommendations and show correct use of sources and visuals.

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Effective Professional Communication: A Rhetorical Approach

Contributors: Bennetch, Owen, and Keesey

Publisher: University of Saskatchewan

License: CC BY-NC-SA

Welcome to Effective Professional Communication, your text book for the RCM 200 course at the University of Saskatchewan in Saskatoon, Saskatchewan.

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