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Read more about Developing New Products and Services

Developing New Products and Services

G. Lawrence Sanders, State University of New York at Buffalo


Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

(5 reviews)

Read more about eMarketing: The Essential Guide to Marketing in a Digital World

eMarketing: The Essential Guide to Marketing in a Digital World

Rob Stokes, Quirk eMarketing


The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

(10 reviews)

Read more about Growth and Competitive Strategy in 3 Circles

Growth and Competitive Strategy in 3 Circles

Joe Urbany, University of Notre Dame

James Davis


The 3-Circle model was developed over the past several years, initially in strategic planning for auniversity graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at theUniversity of Notre Dame.

(2 reviews)

Read more about Introducing Marketing

Introducing Marketing

John Burnett


Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

(6 reviews)

Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Michael Solomon, St. Joseph’s University

Lisa Cornell, University of Florida

Amit Nizan, Advertising Age


Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(2 reviews)

Read more about Principles of Marketing

Principles of Marketing


Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(8 reviews)

Read more about The Power of Selling

The Power of Selling

Kimberly Richmond, Richmond Marketing + Communications


The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(4 reviews)