Marketing Textbooks

Read more about Strategic Marketing in the Global Forest Industries - Third Edition

Strategic Marketing in the Global Forest Industries - Third Edition

Contributors: Hansen and Juslin

Publisher: Oregon State University

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

No ratings

(0 reviews)

READ MORE

Read more about eMarketing - The Essential Guide to Online Marketing

eMarketing - The Essential Guide to Online Marketing

Contributor: Stokes

Publisher: BCcampus

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

(3 reviews)

READ MORE

Read more about Introducing Marketing

Introducing Marketing

Contributor: Burnett

Publisher: BCcampus

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

(7 reviews)

READ MORE

Read more about Growth and Competitive Strategy in 3 Circles

Growth and Competitive Strategy in 3 Circles

Contributors: Urbany and Davis

Publisher: Saylor Foundation

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.

(3 reviews)

READ MORE

Read more about Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(1 review)

READ MORE

Read more about Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

Contributors: Watson, Berthon, Pitt, and Zinkhan

Publisher: BCcampus

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

(2 reviews)

READ MORE

Read more about The Power of Selling

The Power of Selling

Contributor: Richmond

Publisher: Saylor Foundation

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(5 reviews)

READ MORE

Read more about Principles of Marketing

Principles of Marketing

Publisher: University of Minnesota Libraries Publishing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(18 reviews)

READ MORE

Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(2 reviews)

READ MORE

Read more about eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

Contributor: Stokes

Publisher: Red & Yellow

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

(12 reviews)

READ MORE