Introduction to Tourism and Hospitality in BC
Morgan Westcott, LinkBC
Geoffrey Bird, Royal Roads University
Peter Briscoe, Vancouver Island University
Copyright Year: 2015
Last Update: 2020
Conditions of Use
The textbook covers a wide range of topics, from industry overviews to accommodations, food and beverage, recreation and entertainment, transportation, and travel services. This broad coverage ensures that readers gain a holistic understanding of... read more
The textbook covers a wide range of topics, from industry overviews to accommodations, food and beverage, recreation and entertainment, transportation, and travel services. This broad coverage ensures that readers gain a holistic understanding of the tourism and hospitality landscape in British Columbia. However, the textbook's primary focus is on the tourism and hospitality industry in British Columbia. Consequently, readers from other regions or countries may find the content less applicable to their local circumstances. This narrow focus could limit the book's comprehensiveness for those looking for a more global perspective.
The authors have rigorously researched the content, ensuring that the information presented is accurate and up-to-date. The 2nd edition includes recent developments in the industry, such as advances in technology, sustainability practices, and cultural tourism trends. Nonetheless, the rapidly evolving nature of the tourism and hospitality industry means that some information may become outdated relatively quickly. Readers and instructors should be aware of this and seek to supplement their knowledge with more current resources when necessary.
The textbook maintains a strong focus on contemporary issues, such as the importance of sustainability and the impact of technology on the industry. By addressing these topics, the book remains highly relevant to the current landscape of tourism and hospitality. While the book covers essential topics and trends in the industry, it may not address all niche areas or emerging trends in-depth. As a result, readers might need to consult additional resources to gain a complete understanding of specific areas of interest.
The content is written in a clear and accessible manner, with each section organized in a logical sequence. The language is concise and easy to understand, making it suitable for readers with varying levels of experience. Although the textbook is generally clear and accessible, some readers may find certain sections or concepts more challenging to grasp. Instructors may need to provide additional support or clarification in these instances.
The book maintains a consistent format throughout, with each chapter following a similar structure. This consistency aids in the comprehension and retention of the material, but some readers may find that the level of detail provided in specific sections or examples is not always uniform. This could result in minor inconsistencies that may affect the learning experience.
The textbook is divided into six parts, covering essential topics such as industry overview, accommodations, food and beverage, recreation and entertainment, transportation, and travel services, each focusing on a specific aspect of the industry. This modular organization allows readers to easily navigate the content and focus on topics that are most relevant to their needs. However, some chapters or sections might be too interconnected, making it difficult for readers to study specific topics in isolation.
The book's structure is logical and well-organized, with chapters grouped into thematic sections. This organization makes it easy for readers to locate specific information and follow the progression of concepts. However, some readers may prefer a more chronological or thematic structure that better highlights the connections between different aspects of the industry.
The textbook is visually appealing, with a clean layout and appropriate use of images, charts, and tables. The interface enhances the overall learning experience and aids in the comprehension of complex ideas. Although the book has a visually appealing layout, some readers may find that the font size, color choices, or graphical elements make it difficult to read or engage with the content effectively.
The book is well-written and professionally edited, with no noticeable grammatical errors. The language is clear and concise, ensuring that the content is easily understood.
The authors have made an effort to include diverse perspectives in the book, such as the inclusion of indigenous tourism and its cultural significance. This cultural inclusivity enriches the content and showcases the unique aspects of British Columbia as a destination.
One of the standout features of this edition is its focus on sustainability and responsible tourism. With a rapidly changing global climate, the book emphasizes the need for sustainable practices within the industry and offers relevant case studies and examples from the British Columbia context. The authors also explore the impact of technology on tourism and hospitality, highlighting the role of digital marketing, social media, and data analytics in shaping consumer experiences and business strategies.
Another strength of this textbook is its integration of practical insights from industry professionals. Real-life examples, interviews, and case studies offer valuable perspectives and bring theoretical concepts to life. Furthermore, the inclusion of indigenous tourism and its cultural significance adds depth and diversity to the content, showcasing the uniqueness of British Columbia as a destination.
While the book is an excellent resource overall, it is worth noting that it is specifically tailored to the British Columbia context. As such, readers from other regions or countries might find it less applicable to their local circumstances. Nonetheless, many of the concepts, best practices, and case studies can still serve as valuable points of reference for those looking to understand and adapt these ideas in their own markets.
In conclusion, Introduction to Tourism and Hospitality in BC, 2nd Edition is a valuable and engaging resource for anyone seeking to understand the fundamentals of the industry within the British Columbia context. The authors' commitment to addressing sustainability, technology, and cultural diversity makes it a highly relevant and informative textbook for today's tourism and hospitality professionals. With its blend of theoretical frameworks, practical insights, and engaging content, this book is highly recommended for students, educators, and industry practitioners alike.
This high-quality text serves as an excellent introduction to the BC tourism industry. It covers a wide variety of topics related to hospitality, travel, and tourism. I found the chapter on Indigenous Tourism to be particularly interesting. read more
This high-quality text serves as an excellent introduction to the BC tourism industry. It covers a wide variety of topics related to hospitality, travel, and tourism. I found the chapter on Indigenous Tourism to be particularly interesting.
Much of the information is relevant only to the Canadian tourism industry, and British Columbia in particular. If you are looking for an introductory text on US or North American tourism and hospitality, this is not it.
The content is up to date in some areas. I particularly appreciated the inclusion of COVID-19 and its impact on Canadian tourism. However, there are some portions of the book that could use updating; for example, fuel prices are from 2013 and information on cruise ship waste disposal systems from 2008.
The text is organized and the topics flow nicely. The key terms listed at the end of each chapter is a good addition and the hyperlinks in the Take a Closer Look boxes are an excellent way to bring in additional content without distracting the reader.
Good consistency overall.
Portions of this textbook could easily be used to supplement other course materials, although much of the text is unique to British Columbian tourism.
Topics clearly outlined in each chapter and chapters are arranged in a logical order. The text is easy to read and any technical jargon is clearly defined in the key terms and/or glossary.
No issues with the text interface. It is not as professional-looking as some textbooks, but for an open access resource, it is fine.
Free from noticeable errors.
It is suitable for use in British Columbia. I would have liked to see more depth in the chapter on global tourism, and maybe an additional summary chapter on tourism in the other Canadian providences.
This text has been developed by many hospitality professionals, and so has benefitted from their diverse experiences and voices. The scope of the text is suitable for an introductory text, however, use of this text is limited to studies of British Columbian tourism. That being said, I applaud the writers of this text and hope that their example will inspire US hospitality educators to create a similar product.
The book did a good job of tackling a rather broad subject with comprehensiveness. read more
The book did a good job of tackling a rather broad subject with comprehensiveness.
The book was accurate, but a bit outdated in a rapidly evolving field.
For an introductory book, a large focus on region and thus this limits this books relevance outside of British Columbia.
Clear, organized, and well-written.
Overall, good consistency.
Good organization, the chapter learning objectives, and end of chapter exercises were very helpful and useful.
Font and online presentation was good, but could have been better.
Well written textbook.
This is a well researched and well put together book. The main critique is its utility outside of British Columbia. The organization and overall content is strong, however the rather large emphasis on a specific region limits this books relevance to tourism courses outside the geographic region.
This serves as a comprehensive view of tourism in British Columbia. Along the way, the text can serve as a solid introduction to tourism concepts more generally (e.g., what is tourism, travel and transport, hospitality services, marketing, etc.)... read more
This serves as a comprehensive view of tourism in British Columbia. Along the way, the text can serve as a solid introduction to tourism concepts more generally (e.g., what is tourism, travel and transport, hospitality services, marketing, etc.) The chapter on Aboriginal Tourism is particularly helpful.
The content is accurate and well sourced. The good use of sources to support the text helps greatly with the text's accuracy.
The content is up-to-date. It will need frequent updates, but this is not unique to this particular work. Tourism, marketing, and the ways in which people consume tourism products are constantly changing. The chapter on upcoming trends will obviously need updates from time to time, but other parts of the text can be updated without too much effort. Some of the case studies will also need to be refreshed so that they don't seem dated.
The book is clearly written in a way that will be accessible to most undergraduates. Although the text introduces terms that are relevant to the topic, each section includes a list of key terms to help students navigate this. These are also assembled into a glossary at the end. The jargon and special vocabulary that is used is necessary to understanding the topics under discussion.
The book seems consistent in tone. Each chapter has a similar look to it, making it easier for students to navigate.
Although not long for a printed work, the chapters seem a little long for an online text, which can sometimes benefit from shorter sections. It would be relatively easy to break readings out by subheadings if one wished to do so. The chapters are in a logical sequence, but if a professor wished to have students read them in a different order, this should not cause much trouble in terms of comprehension.
The chapters in the text are presented in a logical sequence. My only bone to pick is that the chapter on Aboriginal Tourism did not seem to flow well. This is partly because it is the only specific type of tourism that was specifically addressed with its own chapter. The topic is necessary and important. I am glad the chapter is there. However, since it is the only chapter of its type, it ends up feeling somewhat like an orphan in terms of the flow of the text.
The book works fine in terms of interface. I had no problems with navigation. The images were all clear. The text itself was formatted in a way that would be helpful for students, to highlight for them material that they should study. The format for the text was consistent throughout.
I did not find any grammatical errors.
The text seemed to be culturally sensitive. The photographs in the text rarely featured people at all, but when they did they reflected some diversity. The case studies could have been better used to highlight issues of diversity.
The text makes good use of case studies. The visual cues within the text serve as signposts for students. The text is clear and understandable. It covers important introductory concepts about tourism, in addition to concepts related specific to tourism in British Columbia, Canada. The chapter, Aboriginal Tourism, included material that is sometimes hard to find in other texts and thus was particularly valuable. This is a good textbook.
The text offers a wide variety of topics for an introductory course. Some chapters I found to be quite unique such as: Aboriginal Tourism and Environmental Stewardship. Excellent additions to a survey course! While the text is intended to be... read more
The text offers a wide variety of topics for an introductory course. Some chapters I found to be quite unique such as: Aboriginal Tourism and Environmental Stewardship. Excellent additions to a survey course! While the text is intended to be focused on British Columbia, it does limit itself by only offering an introduction and closing chapter with a larger context. Bottom line: for what the course covers, it is comprehensive. There is a glossary, but the text lacks an index.
I am not familiar enough with hospitality and tourism in British Columbia to assess the accuracy of all topics. What I can observe are the selection of authors are well-recognized as subject matter experts and the chapters are cited and documented thoroughly. Having toured in BC myself, the text enhanced my understanding of the Provence.
This text is focused narrowly on the British Columbia and as such limits its relevancy to those interested in study of the region. I reviewed both the printed copy and the online version of the textbook and noted there were several revisions and updates in the online version. This implies the authors’ commitment to the longevity by keeping content current.
The text has a nice layout to each of the chapters which adds to the clarity. These comments will flow through to the next section on consistency, so I am reviewing these in tandem. Each chapter begins with Learning Objectives, contains “Spotlight on” and “Take a closer look” inserts, and ends with Key Terms, Exercises and a Case Study. Finally, there is a complete bibliography for each chapter. From both a teaching and student perspective, having clear consistent content facilitates the learning process.
Following my previous comments on clarity, the construction of each chapter includes headings followed by concise topics. Photos, web links, and tables support further research by the students without creating distractions. In other words, the student will know what to expect each time they encounter a “Take a closer look” insert and can return to the main reading once they have discovered a bit more about the topic.
Each chapter is designed to stand on its own merit. I would open with the Ch. 1: History and Overview and conclude with Ch. 14: Back to the Big Picture chapters as the text is constructed. Outside of these bookends, I would feel flexible to mix and match the chapters in any sequence. While they can be presented independently, they are outlined to be presented in a nice flow in how it is presently designed.
This is truly the textbook’s strong point. It is organized with flexibility in mind, yet flows nicely start to finish. Each chapter is organized in the same fashion, making it consistent and provides smooth transitions between topics. This is important for both students and instructors.
I checked several links as I went through the various chapters. All that I checked worked and many had evidence of recent updates. The links in the featured boxes “Spotlight on” and Take a closer look” all were well placed and could take the reader out and back into the main body of the text without distractions. In this section, I would like to share my review of the exercises and case studies found at the end of each chapter. These are well-suited to discussions and activities in either a face-to-face or online course. I would find them particularly useful in a hybrid or “flipped” course delivery where the expectation would be that the student has come into the class meeting prepared to tackle activities and discussions using these tools.
The text is written in British English as it is a Canadian focused text. Given this, the grammar and spelling were consistent throughout the text and I noted few, if any, errors. It was easy to read without distractions of editing.
I am so happy to see the chapters on Environmental Stewardship and Aboriginal Tourism. These are fantastic examples of cultural relevancy and are a pleasant surprise to find in a survey course text. Well played! I found these chapters in particular to be very interesting and entices me to take advantage of some of the eco-tourism and visits to our First Nations to the north.
I selected this text to review as it was the only one available for Hospitality Business Management. I hope this will inspire others to model this kind of production for other courses relevant to our field. Hats off to BC for being an early adopter!
Table of Contents
- Chapter 1. History and Overview
- Chapter 2. Transportation
- Chapter 3. Accommodation
- Chapter 4. Food and Beverage Services
- Chapter 5. Recreation
- Chapter 6. Entertainment
- Chapter 7. Travel Services
- Chapter 8. Services Marketing
- Chapter 9. Customer Service
- Chapter 10. Environmental Stewardship
- Chapter 11. Risk Management and Legal Liability
- Chapter 12. Aboriginal Tourism
- Chapter 13. Careers and Work Experience
- Chapter 14. Back to the Big Picture: Globalization and Trends
About the Book
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field.
Each chapter is organized thematically moving from a global, then national and finally provincial context. Some chapters are quite global in focus while others concentrate primarily on British Columbia. Chapter content is based on available data and research, and input from collaborators.
Each chapter features “Spotlight On” text boxes that highlight an organization, business, or other key component of the chapter's theme. “Take a Closer Look” features encourage students to do further reading on particular subjects.
At the end of each chapter, key terms are presented in alphabetical order to help students gain confidence with terminology. These are followed by chapter exercises and a case study for in-depth exploration of the subject matter. Key terms are summarized in a Glossary at the end of the textbook.
About the Contributors
Morgan Westcott served as project manager and lead author for this textbook and is responsible for Chapters 1, 2, and 7. A graduate of the BCIT tourism marketing program, Morgan holds a B.A. in English, an M.A. in tourism management. She has management-level experience in cultural tourism, food and beverage operations, and special events.
Morgan is the general manager for LinkBC: the tourism and hospitality education network. She oversees operations, staff, and strategic direction and ensures delivery of signature events including the Student Case Competition and Student-Industry Rendezvous.
Morgan has been an instructor at Capilano University and Royal Roads University and has served as an author on the revised British Columbia Tourism 11 and 12 curriculum. She lives in East Vancouver with her husband, Matt; daughter, Fraser; and son, Douglas.
Geoffrey Bird is associate professor of the School of Tourism and Hospitality Management and the program head for the Master of Arts in Tourism Management at Royal Roads University. His research interests include heritage tourism, remembrance tourism, community development, poverty alleviation, sustainable tourism, cultural landscapes, tourism HRD policy and practice, and the visitor experience. Geoff has worked on three CIDA-funded tourism training projects in Vietnam and Malaysia. While living in Kuala Lumpur, he was president of the Malaysia Canada Business Council.
Prior to working at Royal Roads, Geoff spent seven years with the Ministry of Advanced Education coordinating the public postsecondary tourism and hospitality programs. He managed the international implementation of the SuperHost programs at Tourism British Columbia and American Express as well as operating his own tour business. He also served as convenor of the tourism management diploma and degree programs at Capilano University for seven years. He has a Ph.D. from the University of Brighton where he studied the relationship between battlefield tourism and remembrance. He also holds an M.Sc. in training from the University of Leicester, where he studied tourism education policy and planning. His B.A. Honours degree in international development, with a minor in French literature, is from the University of Guelph
When not immersed in the world of tourism and education, Geoff’s leisure repertoire includes kayaking and skiing. He continues to enjoy the opportunity to travel for pleasure and for research purposes, particularly in North America, Europe, and Vietnam.
Peter Briscoe has taught hospitality, tourism, and event management at the postsecondary level for over two decades, with faculty appointments at Okanagan University College, College of New Caledonia, Thompson Rivers University, and Vancouver Island University, where he is currently the chair of the bachelor of hospitality management program and the wine business program. He holds a master’s of business administration degree from Southern Cross University, specializing in hotel and tourism management, and he is an approved tutor for the Wine and Spirit Educational Trust. His research interests have led him to international destinations in North America, Europe, and the Pacific. He is particularly interested in food, wine, and events and their role in shaping cultures and societies, and the continually changing nature of the hospitality experience.
Previous to working in academia, Peter held various management positions in hotels and food service organizations. His passion is people and their success, and he prides himself in expecting the best from both himself and others. He currently resides on Gabriola Island with his wife Lynda, where they enjoy time with friends and family, particularly their grandchildren.