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Read more about Media Studies 101

Media Studies 101

(4 reviews)

Erika Pearson, University of Otago

Copyright Year: 2013

Publisher: BCcampus

Language: English

Formats Available

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Reviewed by Ka Man Calvin Hui, Assistant Professor, College of William & Mary on 4/19/19

N/A read more

Reviewed by Kevin Smith, Instructor, Chemeketa Community College on 3/2/19

As an overview of a Birmingham School Cultural Studies/Structuralism and semiotics/Critical theory+ approach to media studies, this textbook is excellent. It does branch off into more distant ideas of continental philosophy (e.g. Jurgen Habermas)... read more

Reviewed by Katrina Blau, Media Center and Emerging Technologies Coordinator/Academic Faculty, Lincoln University of Missouri on 8/28/18

One of the things I really enjoyed about the textbook is that it breaks the concepts into sensible chunks, but provides the linkages to other concepts within the text via hyperlinks. It's very reflective of how we naturally pull ideas and concepts... read more

Reviewed by Jeonghyun Lee, Instructor/Doctoral Student, North Carolina State University on 6/20/17

This book covers very comprehensive topic in communication studies. Even though communication studies is very broad area, this book covers a pretty great amount of area with definitions and examples. One thing I impressed is some chapters include... read more

Table of Contents

Introduction, and How To Use This Text
Part One: Reading Media Texts

  • Analysing Texts: Media and Theory
  • Communication & Culture
  • Intercultural Communication
  • Semiotics
  • Signs and Signifiers
  • Sign Systems
  • Semiotics and Communication Processes
  • Codes
  • Two-step flow of communication
  • Gender and politics
  • Limitations of minimal effects model

Part Two: Culture and Contexts

  • Ideology
  • Discourse, Institutions, and Power
  • Institutions
  • Discourse and Institutions
  • Media and Democracy
  • Habermas' Public Sphere
  • Who is 'the Public'?
  • Media Effects - introduction
  • The Hypodermic Needle
  • Minimal effects models - the post WWII years
  • Agenda Setting
  • Uses and gratifications model
  • Post-Cold War: strong effects model
  • Framing

Part Three: Production and Structures

  • Political Economies
  • Political Economies of Mass Culture
  • The Audience Commodity
  • The Propaganda Model
  • Political Economies of Digital media
  • Commons and P2P Production
  • Political Ecologies of Media
  • Technologies
  • Technology and Agency
  • Technology and the Body
  • Technology, Time, and Space
  • Technology and Politics
  • Globalisation and Convergence
  • Convergence

Part Four: Audiences & Identity

  • Audiences and Audience Research
  • Researching Audiences
  • Consumer Cultures
  • Consumerism and Subjectivity
  • Identity and Fan Cultures
  • Impressions Management
  • Looking-Glass Self
  • Dramaturgy
  • Fandom
  • Postcolonialism Race and Ethnicity
  • Gender
  • A History of Modern Political Economy


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About the Book

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.This text is open under a Creative Commons NZ BY license.

About the Contributors


Erika Pearson is a senior lecturer at the department of Media, Film and Communication at the University of Otago, Dunedin. She first used the internet in the days of dial-up modems and has stayed there ever since. She researches social groups, personal identity, trust, and gift networks online, and is also interested in digital media and digital culture. She has recently presented about Big Data on National Radio and at the Royal Society.

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