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    Graphic Design and Print Production Fundamentals

    (19 reviews)

    Wayne Collins, British Columbia Institute of Technology

    Alex Haas, Emily Carr University

    Ken Jeffery, British Columbia Institute of Technology

    Alan Martin, British Columbia Institute of Technology

    Roberto Medeiros, Ricoh Canada

    Steven Tomljanovic, British Columbia Institute of Technology

    Copyright Year:

    Publisher: BCcampus

    Language: English

    Formats Available

    Conditions of Use

    Attribution Attribution
    CC BY


    Learn more about reviews.

    Reviewed by Sam Hayes-Hicks, Associate Professor, Southern Oregon University on 10/31/22

    This book as a great overview of graphic design history in the first half of the book. The other topics are well explained but don't give clarity on the platforms in which the topics build up from. This is a beginner book but the color management,... read more

    Reviewed by Cate Simmons, Instructor, Huntington University on 12/31/21

    Overall, the text is straightforward, following a pattern in each chapter of introducing a concept before diving a little deeper in the next section. This is especially true for the first half of the book. While the language of this book uses... read more

    Reviewed by Candace Butler, Lecturer of Writing & Design, Emory and Henry College on 4/12/21

    Glossary and contents are both comprehensive in that they cover all main terminology and chapters of the text. read more

    Reviewed by Tao Huang, Assistant Professor, Southern Illinois University Carbondale on 2/26/21

    I reviewed this book as a potential textbook for my sophomore Graphic Design courses. This book provides comprehensive introductory to the practice of graphic design, especially in the print production sector of the profession. read more

    Reviewed by Elisabeth Kvernen, Assistant Professor, School of Media Arts & Design, James Madison University on 11/23/20

    I approached this text as a possible option for my introduction to print production class in an undergraduate BA program focused on creative advertising. I found that the content varies widely in technical level - from very introductory topics... read more

    Reviewed by Melanie Mowinski, Professor of Art, Massachusetts College of Liberal Arts on 6/30/20

    To represent graphic design comprehensively would require countless books, but for an entry-level book or as a book to review design concepts while really focusing on print production fundamentals, this book provides an adequate introduction. It... read more

    Reviewed by Jerrie Hildebrand, Adjunct Faculty/Graphic Design & Integrated Media, North Shore Community College on 6/23/20

    There are areas missing that designers must know. Things like copyright, permissions, trademarks, and the legal issues of being a designer. This is especially important in regards to so much imagery on the web these days. read more

    Reviewed by Adam Strantz, Assistant Professor of Emerging Technology in Business and Design, Miami University on 2/28/20

    Overall the textbook covers a variety of important topics related to graphic design including history, process, and basic principles. This is followed by a few chapters on print specifically that focus on technologies, software, and the printing... read more

    Reviewed by Sarah Zimmer, Lecturer, Department of Humanities and Communication, Trine University on 5/31/19

    The first half of this textbook is a comprehensive overview of basic design history, introduces visual elements and design principles, typography, layouts, and addresses research and concept generation. This section can be used for both beginning... read more

    Reviewed by Deborah Cibelli, Professor, Nicholls State University on 4/8/19

    Comprehensiveness: The textbook information on design history, design elements, typography, and design principles, found in the first third of the book, contains useful knowledge for all designers. It has introductory material relevant for... read more

    Reviewed by Patricia Childers, adjunct professor, New York City College of Technology on 4/2/19

    The book's contents detail what to expect in a logical order. The first chapter, history provides a cursory Eurocentric overview of a 130 year period from 1860s Arts and Crafts Movement to 1980s Post Modern. April Greiman is the only women... read more

    Reviewed by Rick Lostutter, Associate Professor of Art and Design, Hanover College on 3/6/19

    I feel that the text covers the key topics in design from the standpoint of defining the basic principles and concepts. Visual examples are limited and require more concentration on the theories and instructional verbiage rather than illustrating... read more

    Reviewed by Alma Hale, Professor, Southwest Minnesota State University on 1/9/19

    The book covers so much of the process that it's tough to cover any aspect with much detail. Some chapters are better than others, but this is a very broad range of topics to be covered thoroughly in less than 200 pages. read more

    Reviewed by Sasa Miljevich, Adjunct Instructor (Fine Art), Portland Community College on 8/2/18

    The Text is comprehensive in coverage of key ideas and concepts related to graphic design. First Chapters give a solid introduction to history of graphic design and design process. Latter chapters are intended for more advanced students and are... read more

    Reviewed by Colleen Reilly, Professor, University of North Carolina Wilmington on 5/21/18

    Approaching design as a problem-solving process is useful and relevant for a range of disciplines and knowledge levels. The coverage of visual elements, compositional principles, and organizational principles is very thorough and provides a... read more

    Reviewed by Lisa Waananen Jones, Clinical Assistant Professor of Communication, Washington State University on 5/21/18

    The topics covered in this book are comprehensive, but vary in the level of detail and intended audience. It it more of a theoretical guide for the design process, and a technical guide for the printing process. The early chapters about graphic... read more

    Reviewed by Eileen Walsh, Learning Technologist, National University or Ireland, Galway on 2/1/18

    This book has some great chapters on the process of concept development and design, that give a great introduction to the design process. The section on design seems to speak to beginners and gives them a good introduction to design and I feel... read more

    Reviewed by Elizabeth Viall, Assistant Professor, Colorado State University-Pueblo on 2/1/18

    This textbook covers a wide variety of subjects within it's stated purpose. In some areas, it is comprehensive - color management systems - while in others somewhat more cursory - typefaces. The book does have a glossary at the end . There is no... read more

    Reviewed by Melinda Benton, Associate Professor, Umpqua Community College on 12/5/16

    This book gives an introduction to some key principles in graphic design, in printing, and in design business management. It gives an introduction, not a comprehensive study of any of those three fields. Some sections are written to a beginning... read more

    Table of Contents

    • Chapter 1: Design History
    • Chapter 2: Design Process
    • Chapter 3: Design Elements, Design Principles, and Compostitional Organization
    • Chapter 4: Colour Management in the Graphic Technologies
    • Chapter 5: Pre-Press
    • Chapter 6: Imaging
    • Chapter 7: Web2Print

    Ancillary Material

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    About the Book

    This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don't stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

    About the Contributors


    Wayne Collins completed his Bachelor of Arts in English Language Studies at the University of Regina while concurrently completing a traditional five-year trades apprenticeship in pre-press with the Graphic Arts Union. He moved to Vancouver in 1985 and worked at Zenith Graphics, first as a film stripper and camera operator, and later as a computer systems operator and manager. He moved to Creo in their formative years and helped champion their computer to plate systems across North America. Before starting the Graphic Communications Diploma Program at British Columbia Institute of Technology in 2006, Wayne managed the pre-press department at Hemlock Printers in Vancouver for 15 years.

    Alex Haas is a multidisciplinary designer, illustrator, and artist. Her design practice encompasses art direction, typeface design, and image creation. She has a special fondness for book design. She has partnered with Canadian publishers, art galleries, artists, universities, furniture makers, filmmakers, First Nation educators and historians, musicians, the CBC and the National Film Board in her design projects. Alex studied illustration and art direction at the Alberta College of Art and Design, received her design degree in visual communication from Nova Scotia College of Art and Design University, and her Master’s in Applied Art, media stream, from Emily Carr University. She has taught various aspects of design at Emily Carr University, Simon Fraser University, and British Columbia Institute of Technology for the past 18 years.

    Ken Jeffery instructs in print technology and communication design for the Digital Arts Department at British Columbia Institute of Technology. He holds a Master’s of Arts in Learning and Technology from Royal Roads University, where he researched strategies for effectively implementing social media in the classroom. Prior to a move to the world of higher education, Ken spent over 18 years in the printed communications industry. Starting out composing hand-set type for letterpress, he moved quickly to adopt digital design and web2print workflows. As a business owner working on all aspects of business from sales and marketing to production and fulfillment, he brings hands-on experience to today’s modern classroom, and he is eager to share his experience with the next generation of visual communicators.

    Alan Martin has a Bachelor of Fine Arts in printmaking from the University of Victoria. He has been involved professionally in the graphic arts since 1977, first in traditional film assembly and then in electronic pre-press from its early days in the 1980s onward. For the past 11 years he has worked for Kodak, supporting their pre-press workflow products. Alan is currently product support manager for the InSite family of web-based review applications. He teaches several courses at British Columbia Institute of Technology, including Colour Management Systems.

    Roberto Medeiros is a production print solution engineer with Ricoh Canada. His career in the copier and digital printing industry began in 1988 as a copier technician. In 2000, his role was transitioned to exclusively supporting colour and production print solutions. In 2012, Roberto joined the Graphic Communications Technology Program at British Columbia Institute of Technology as a part-time instructor teaching Advanced Digital Imaging. In 2015, he achieved his Idealliance Color Management Professional – Master certification.

    Steven Tomljanovic has been recognized as a leader in web2print and variable data with over 15 years of experience in IT and almost 10 years of experience in the print industry. He was a part of the first graduating class of the British Columbia Institute of Technology GTEC printing program. Upon graduation, Steven helped companies build their online business presence with great success. He has been honoured with PrintAction magazine’s PA35, awarded to the top 35 industry leaders under the age of 35 in Canada. Steven shares his passion by teaching e-commerce, web2print, and web marketing courses at British Columbia Institute of Technology in the GTEC and New Media & Design Programs within the School of Business. Steven currently works as the web2print specialist at MET Fine Printers, located in Vancouver BC.

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