Read more about Information Strategies for Communicators

Information Strategies for Communicators

(4 reviews)

Kathleen A. Hansen, University of Minnesota

Nora Paul, University of Minnesota

Copyright Year: 2015

Publisher: University of Minnesota Libraries Publishing

Language: English

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Reviewed by Cayla Thomlinson, Communication Associate Professor, Garden City Community College on 12/9/22

Covers content as expected. The 'contents' expand and lists sections, but it is the closest you get to an index, minus it being in alphabetical order. No glossary or collection of key terms or definitions. read more

Reviewed by Burton St. John III, Professor, Public Relations, University of Colorado Boulder on 6/11/20

This book provides extensive conceptual and some applied understandings to strategic communication as regards three fields: PR, Journalism and Advertising. It does a more than adequate job of showing the readers how to progress through applying... read more

Reviewed by Sarah Faris, Assistant Professor, Virginia Commonwealth University on 2/8/17

A strong introductory text. The content is well-rounded and takes diligent care to address concerns from multiple perspectives without making assumptions about culture or the students' baseline knowledge. Some elements fall short of addressing... read more

Reviewed by Fred Reeder Jr., Instructor, Miami (OH) University on 8/21/16

It's difficult to try to cover, in one text, the basic roles of journalists, advertisers and other professional communicators. However, the authors cover these various professions well, providing examples in each chapter to help students see these... read more

Table of Contents

  • Lesson 1. Personal / Professional Skills of Successful Communicators
  • Lesson 2. Information Strategy Process and the Needs of Communicators
  • Lesson 3. Question Analysis: From Assignment to Message
  • Lesson 4. Question Analysis: Who's the Audience?
  • Lesson 5. Question Analysis: What's the Topic?
  • Lesson 6. Question Analysis: Who Contributes Information?
  • Lesson 7. Question Analysis: What are the Ethical and Legal Considerations?
  • Lesson 8. Research Skill: Searching
  • Lesson 9. Research Skill: Interviewing
  • Lesson 10. Research Skill: Evaluating Information
  • Lesson 11. Research Skill: Managing and Synthesizing Information
  • Lesson 12. Information Resources: Publications
  • Lesson 13. Information Resources: Public Records
  • Lesson 14. Information Resources: Data and Statistics
  • Lesson 15. Information Resources: Polls and Surveys
  • Lesson 16. Message Tasks: Applying What You've Learned

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  • About the Book

    Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout. The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.

    About the Contributors


    Kathleen Hansen is a professor and director of undergraduate studies at the School of Journalism & Mass Communication at the University of Minnesota. She received her M.L.S. and M.A. degrees from the University of Wisconsin-Madison and her research centers around the preservation of digital and print news archives, information access and serious games in the news.


    Nora Paul is the Director of the Institute for New Media Studies at the School of Journalism & Mass Communication at the University of Minnesota.  She received her M.L.S. and B.A. degrees from Texas Women's University. 

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