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Exploring Business

(9 reviews)

Pub Date: 2016

ISBN 13: 9781946135094

Publisher: University of Minnesota Libraries Publishing

Language: English

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CC BY-NC-SA

Reviews

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Reviewed by Louis Bruneau, Part Time Faculty, Portland Community College on 8/16/17

This book covers everything normally covered in an text introducing business. There was no index or glossary with the review edition I had. read more

 

Reviewed by Kim Gravelle, Business Management Instructor, Century College on 6/21/17

This text introduces students to the many facets of business, including business ethics and social responsibility, operating in global business environment, marketing, accounting, and finance. The topics covered are in close alignment with the... read more

 

Reviewed by Linda Davenport, Program Lead, Business Administration, Klamath Community College on 6/21/17

This textbook appears to cover the subjects typically taught in an Intro to Business course in good depth. The marketing chapters are a bit condensed, but the most significant components are clearly defined. The textbooks that I typically use... read more

 

Reviewed by Robert Eliason, Lecturer, James Madison University on 4/12/17

With 16 chapters, this Foundations of Business text provides a wide view of the field. Additional chapters that expand the content include: starting a business, the role of accounting, personal finances, and legal aspects of business. Areas... read more

 

Reviewed by Shayne Narjes, Marketing Faculty, South Central College on 2/9/17

Exploring Business is being used as the textbook for the Introduction to Business course I am teaching this term at South Central College. Overall, the book provides good coverage of the topics that would be expected from a survey course for... read more

 

Reviewed by Steve Skripak, Professor of Practice, Virginia Tech on 12/6/16

The text covers a multitude of areas of business. Even instructors that do not want to use every chapter can find applicability to their introductory business courses. However, the version of the book that I was able to access did not have an... read more

 

Reviewed by Amanda Everhart, Academic Advisor/Lecturer, University of North Carolina, Greensboro on 12/6/16

This is a total teaching package that breaks down all of the basic areas of Business and then presents them in a fun and interesting way. Materials are up to date and provide flexibility in their use as a whole or individually. read more

 

Reviewed by Dr. Randall Wade, Instructor and Chair, Business Technology, Rogue Community College on 8/22/16

This text covers all of the major topics taught in an introductory business class. Students are provided with a good foundation of business, including coverage of business ethics, social responsibility, international aspects of business, and a... read more

 

Reviewed by Daniel Gore, Adjunct Instructor & Teaching Specialist, University of Minnesota School of Journalism & Mass Communication on 6/11/15

The breadth of the content covered exceeded my expectations. The textbook allows discussions and in-class conversations which help students understand the may externalities affecting a business. There are some introductory conversations about... read more

 

Table of Contents

  • Chapter 1: The Foundations of Business
  • Chapter 2: Business Ethics and Social Responsibility
  • Chapter 3: Business in a Global Environment
  • Chapter 4: Selecting a Form of Business Ownership
  • Chapter 5: The Challenges of Starting a Business
  • Chapter 6: Managing for Business Success
  • Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
  • Chapter 8: Teamwork and Communications
  • Chapter 9: Marketing: Providing Value to Customers
  • Chapter 10: Product Design and Development
  • Chapter 11: Operations Management in Manufacturing and Service Industries
  • Chapter 12: The Role of Accounting in Business
  • Chapter 13: Managing Financial Resources
  • Chapter 14: Personal Finances
  • Chapter 15: Managing Information and Technology
  • Chapter 16: The Legal and Regulatory Environment of Business

About the Book

The author's goals in writing Exploring Business Version 2.0was simple: introduce students to business in an exciting way.

Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution.

This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.