Strategic Management and Case Analysis: An Integrated Approach

Part I: Introduction to Strategic Management and Case Analysis
1. Introduction to Strategic Management
2. Introduction to Case Analysis

Part II: Analyze Organizational Performance and a Firm’s External and Internal Environments
3. Analyze Organizational Performance
4. Analyze the External Environment
5. Analyze the Internal Environment

Part III: Synthesize Analysis and Determine a Firm’s Strategic Issue
6. Synthesize Analysis and Determine a Firm’s Strategic Issue

Part IV: Formulate Corporate and Business Level Strategy
7. Formulate Corporate Level Strategy
8. Formulate Business Level Strategy

Part V: Formulate Strategy at the Business Level: Innovation, Sustainability and Ethics, Technology, and Multinational Strategy
9. Formulate Innovation Strategy
10. Formulate Sustainability and Ethics Strategy
11. Formulate Technology Strategy
12. Formulate Multinational Strategy

Part VI: Implement Strategy
13. Implement Strategy

Appendix 1: Organizational Performance Analysis Instrument
Appendix 2: PESTEL Analysis Instrument
Appendix 3: Porter's Five Forces Analysis Instrument
Appendix 4: Strategic Group Mapping Analysis Instrument
Appendix 5: VRIO Analysis Instrument
Appendix 6: Value Chain Analysis Instrument
Appendix 7: CAGE Distance Framework Analysis Instrument

This textbook is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher-level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze.

Strategic Management and Case Analysis: An Integrated Approach, integrates strategic management as a research-led field of study and practice-informed area of business practice with an experiential learning approach to conducting a case analysis. The book explains how strategic leaders and managers analyze their firm’s organizational performance, and external and internal environments; formulate corporate level and business level strategy, and innovation, sustainability and ethics, technology, and multinational strategy, which are embedded in business level strategies; and implement strategy across an organization. Students are in an active and engaged role with the subject and practice of strategic management as they apply the theories, concepts, and analytical frameworks and tools of the field. The text teaches students how to conduct a case analysis and introduces Analysis Instruments that facilitate robust case analyses that are based on analysis, interpretation, and evaluation of data in a case. Instructors are supported with a platform of supplemental materials. The book illustrates how strategic management is relevant to multiple majors, at multiple stages in their careers, and in multiple work environments. This ensures that undergraduate students clearly understand how strategic management is relevant to them.