Leveraging Data Visualization to Communicate Effectively
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Jennie L. Mitchell, Saint Mary-of-the-Woods College
Trent Deckard, Indiana University
Copyright Year:
ISBN 13: 9781956390476
Publisher: PALNI
Language: English
Formats Available
Conditions of Use
Attribution
CC BY
Table of Contents
- Prologue
- Communicate Results
- What is Data Visualization?
- Leverage Data Visualizations to Show Trends and Insights
- Interactive Dashboards
- More Than Charts!
- Visualize Data with Purpose
- The Power of Business Intelligence
- Leveraging Data Visualization to Communicate Across Gaps
- Instructor Solution and Resource Guide
- Contributors
About the Book
This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.
About the Contributors
Authors
Jennie L. Mitchell is an Emerita Professor in the Department of Business & Leadership Master’s Programs and Ph.D. Global Leadership program at Saint Mary-of-the-Woods College. She serves as the Chief Editor of Αρετή (Arete) Journal of Excellence in Global Leadership, a peer-reviewed journal. She earned her Master of Business Administration and Ph.D. in Curriculum, Instruction, and Media at Indiana State University. Mitchell holds several professional certifications, including CPA, CMA, XBRL and is an MBTI facilitator. Her research interests encompass data visualization, big data, case methods that include ethical issues around data, and accounting history. She teaches in the Master of Leadership (MLD), Master of Business Administration (MBA) and the Ph.D. in Global Leadership program at Saint Mary-of-the-Woods College.
Trent Deckard is a faculty member at Indiana University’s Kelley School of Business in the Communication, Professional, and Computer Skills program. He teaches undergraduate, MBA, and Executive Education students. Each spring he teaches classes on leadership lessons from the comic book industry at the Jellison Living Learning Center. Deckard has regularly contributed to peer-reviewed publishing on classroom assignments centering on communication, confidence, creativity, storytelling in Business and Professional Communication Quarterly. He is also a doctoral student at Saint Mary-of-the-Woods College in Ph.D. in Global Leadership. Deckard earned his MA in Applied Communication from IU Indianapolis and a BS in Political Science and Criminal Justice with Criminology from Ball State University. He has published on global leadership and cross-cultural storytelling in Αρετή (Arete), Journal of Excellence in Global Leadership. A former congressional aide, he currently serves his community as an elected at-large member of the Monroe County Council.