Conditions of Use
The book is missing several topics that the strategy course must include. It focuses on strategy formulation but needs other chapters dealing with strategy implementation and evaluation. Also, other chapters including strategic leadership, global... read more
The book is missing several topics that the strategy course must include. It focuses on strategy formulation but needs other chapters dealing with strategy implementation and evaluation. Also, other chapters including strategic leadership, global strategies, and business ethics, are needed.
The content is accurate, but the flow of the chapters does not make sense.
The content is not up-to-date. In the next edition, Covid-19 and/or AI can be added as a chapter or at the end of the chapter.
The text is written in business terminology which helps learners to understand and manage strategic management practices in real-world businesses.
The text is consistent but redesigned by considering other SM books.
The flow of chapters is not well-listed. Based on the SM process including analysis, formulation, implementation, and evaluation it must be restructured.
It must follow the traditional SM process.
There are no significant interface issues.
No grammatical errors.
There is no cultural aspect. It seems to provide a universal perspective.
The book does not reflect the whole nature of the strategic management course. I have taught SM courses since 2011, hence the book is very limited for higher education.
Part 6 in the eBook needs to be dropped from the course coverage. This is just one paper by two well-known strategy researchers, but is not well accepted as part of the body of knowledge for an undergraduate capstone strategy course. I especially... read more
Part 6 in the eBook needs to be dropped from the course coverage. This is just one paper by two well-known strategy researchers, but is not well accepted as part of the body of knowledge for an undergraduate capstone strategy course.
I especially like Part 8 in the eBook which can be an overarching framework for the 8-weeks undergraduate capstone course, which also has a business simulation piece that is not covered in this eBook and is from a separate vendor (Business Strategy Game OR Blue Ocean Strategy OR Capsim OR Conscious Capitalism OR any other simulation available to provide the experiential learning part in strategic management of an enterprise).
Excellent summary and abstracts from extant body of knowledge on strategy. But please drop Part 6. I will drop Part 6 when I adopt this book in my undergraduate capstone strategy course.
Very relevant. Provides not only the concepts (glossary of terms) but also the tools and frameworks used in strategic management (e.g., PESTEL; Porter's five forces; VRIO framework; Corporate Strategy frameworks such as BCG matrix, etc.)
Very lucid explanations of concepts and tools.
Part 6 in the eBook makes a 4 out of 5. The rest is coherent and logical.
I am going to drop Part 6 when I adopt this book for my course.
This modularity is the best part and the main reason for my adoption of this book for my undergraduate capstone strategy course. It is an 8-week course. It has a business simulation game. The theory part with learning activities and assignments can be directly drawn from each of the parts in this eBook (except Part 6) and can be the curricular content poured into the 8 Modules in the Blackboard course design which is QM (Quality Matters)-certified.
See comment above. The eBook is well organized. I rate the content structure to be very high, if you drop Part 6 from the whole.
Yes. It is straightforward.
No display issues that I have observed.
However, Quality Matters Standard 8 (Accessibility) requires a more thorough review by instructional designers to check if the eBook meets QM-Standard 8 (Accessibility).
No problem here.
A clear rating of 5 our of 5.
Again, no issues here. A clear rating of 5 our of 5.
Just one comment. Only 3 parts out of the 7 parts have clear assignment questions at the end of each part.
I can make up the questions for the missing parts, but future editions should encourage the author - John Morris and Tobias Hodges - to add these questions at the end of all parts so that the instructors' job is setting essay exams for assessment would be easier.
The textbook covers majority of the key theories and concepts, eg., five forces. But other key elements for strategic management are missing. For example, organizational structure, culture as resources and decision making for upper echelons. Also... read more
The textbook covers majority of the key theories and concepts, eg., five forces. But other key elements for strategic management are missing. For example, organizational structure, culture as resources and decision making for upper echelons. Also more depth should be explored for some of the key concepts. For instance, it would be better to extend PESTEL analysis. For now, it is concise with a table outlining all factors. If an example is provided for each of the factors, students may learn more.
The book borrows a lot from various sources. So no issue on accuracy.
While the textbook doesn't provide much new topics, e.g., digitalization and strategic management, it does contain established works that have been proven to be useful and long lasting. Those core concepts will stay for a long period of time.
It is easy reading.
Absolutely. Each chapter starts with what is in it for me, key takeaway, exercises and essential vocabulary. If the exercises include some scenarios or case analysis, it would be much better.
The design is pretty simple, not cluttered. Each unit includes a few topics and each topic addresses several issues. It is easy to navigate.
The organization is pretty good. Some improvement would be a plus. For example, a brief introduction may be useful when there are several elements to be presented. When presenting external environment analysis, a start like the following can be helpful. There are two types of environments, general and competitive. General environment refers to external forces that firms can't change much in short term, but need to respond, but competitive environment can be monitored and controlled by well managing the five forces.
Well done here.
Pretty easy to read.
No issues here.
The book covers a wide range of the concepts in strategy; however, I think a section addressing international strategy would be of value for students to understand. I also liked the definition table, exercises, and case examples in each chapter. read more
The book covers a wide range of the concepts in strategy; however, I think a section addressing international strategy would be of value for students to understand. I also liked the definition table, exercises, and case examples in each chapter.
The accuracy of content in this book appears to be error free.
The relevance of content is aligned with what is current being taught in strategy. The text that is already written is arranged in a way that can be easily updated and fit into the chapter's theme.
The chapters in the book are informative and written with clarity. I though it was interesting and engaging to see the learning objectives in each chapter labeled as "What's in it for me?". This adds a personal touch which may encourage readers to continue reading the section/chapter.
Consistency within the book is adequate. There was one area of improvement I would like to address, as it relates to a specific framework. The book covers the VRIO framework, however, there should be an update to this framework to include the most recent context, which is the VRINA framework for understanding internal resources that Valuable, Rare, Inimitable, Non-substitutable, and Appropriability.
The modularity of sections and chapters is organized well.
There is a consistent, logical flow of content from beginning to end of the book.
I didn't recognize any interface issues, such as glitchy images, text, features, etc. No noticeable navigation problems, thus, the interface and user experience should be free of any issues..
No noticeable grammatical errors in the text.
The book has an appropriate level of cultural sensitivity and inclusivity. The cases and real-world examples showed no offensive or insensitive information about any ethnic group or any persons of diverse backgrounds.
would like to see the addition of a section addressing international strategies, as well as different contextual settings for strategy such as strategy in innovation, multi-strategic approaches, and a section on the relevance of the dynamic capabilities framework.
Table of Contents
- Part 1. Strategic Management Overview
- Part 2. Corporate Governance
- Part 3. The External Environment
- Part 4. Internal Capability
- Part 5. Business-level Strategy
- Part 6. Formulating Strategy
- Part 7. Corporate-level Strategy
- Part 8. Analysis and Reporting
- Index to Tools and Models Used in the Textbook
- Publication History
- Creative Commons License
- Recommended Citations
Ancillary MaterialSubmit ancillary resource
About the Book
This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no charge ever for this textbook. The most important change from 1e is that static content was removed to make room for student-generated dynamic content. Throughout the book look for the names of contributing students in the red colored example boxes. As the term progresses, you will see new examples appear as fellow students research and summarize topics for current events, all are curated by the instructor.
About the Contributors
John Morris, Oregon State University