Messages that Matter: Public Speaking in the Information Age - Third Edition

• Chapter 1: What is Communication?
• Chapter 2: The Dread of the Podium
• Chapter 3: Topic Selection and Purpose
• Chapter 4: Analyzing the Audience
• Chapter 5: Gathering Information
• Chapter 6: Organizing the Idea
• Chapter 7: Using Language to Frame the Message
• Chapter 8: Practice, Preparation, and Delivery Techniques
• Chapter 9: Listening Skills and Critical Evaluation
• Chapter 10: Designing and Using Effective Visual Aids
• Chapter 11: Persuasion Theories
• Chapter 12: Motivating Others to Action

Messages that Matter: Public Speaking in the Information Age is a student-focused textbook that provides practical and real-world instruction in the art of public speaking, with a focus on how speakers can learn to communicate with diverse audiences to achieve their primary goal of being understood as intended. Using an audience-centered approach, Messages that Matter provides instruction on: audience analysis, overcoming speaker anxiety, research techniques for speakers, how to practice and refine delivery, persuasion techniques, and group presentation fundamentals.