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Management Communication

(2 reviews)

Multiple Contributors

Pub Date: 2017

Publisher: Independent

Language: English

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CC BY-SA

Reviews

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Reviewed by Scott Gunderson, Business & Management Faculty, Minnesota State on 6/27/19

On its surface the book looks short on content. However, the text integrates videos, articles and other information that enhances the existing outline format. read more

 

Reviewed by Dr. Eva Johnson, Director, LSUS on 4/5/19

The textbook is very comprehensive covering each communication tool in a manner that is easy for students or anyone to read with helpful examples. Each subject matter is indexed and highlighted. read more

 

Table of Contents

  • Chapter 1 - Why?: Be a Skilled Communicator
  • Chapter 2 - Write: Look Good in Print
  • Chapter 3 - Plan: Think Before You Write
  • Chapter 4 - Organize: Structure Matters
  • Chapter 5 - Build: Create Clarity & Coherence
  • Chapter 6 - Research: Find the Answers
  • Chapter 7 - Format: Make Your Message Inviting
  • Chapter 8 - Revise: Zoom Out - Zoom In
  • Chapter 9 - Manage: Getting Things Done...With People
  • Chapter 10 - Persuade: Be Convincing
  • Chapter 11 - Show: Show What You Mean
  • Chapter 12 - Present: Stand & Deliver
  • Chapter 13 - Brand: Manage Your Personal Brand
  • Chapter 14 - Work: Get the Job

About the Book

Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

About the Contributors

Author

Lead author and project manager: Lisa Thomas

Authors: Julie Haupt, Andy Spackman, Karmel Newell, Kurt Sandholtz, Melissa Wallentine, Liz Dixon, Crickett Willardsen, Sue Bergin, Mariana Richardson

Reviewers: Linda Christensen, Valene Middleton, Leslie Kawai, Scott Taylor, Lara Burton, Duane Miller, Kacy Faulconer, Ryan Starks, Warren Brunson, Shayne Clarke, Rick Murdock, Ross Storey

Design and Research: Clarissa Oliphant, Mallory Reese