Introduction to Social Media
Cheryl Lawson, Oklahoma State University
Copyright Year: 2022
Publisher: Oklahoma State University
Conditions of Use
Table of Contents
Part I: Marketing Principles
Part 2: Social Media Marketers and Marketing Strategy
About the Book
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
About the Contributors
Cheryl Lawson, Founder of Social Media Tulsa, Tulsa's go-to source for social media support, brings corporate marketing communications, entrepreneurial acumen, and deep social media and event marketing expertise to her clients, colleagues and students. Social Media Tulsa's annual SMTULSA Conference has put Tulsa on the social media conference map and will celebrate 10 years as a social media and digital marketing conference in Tulsa in March 2020. Before returning home to Tulsa, Cheryl served as marketing manager for Fleetwood Enterprises and spent ten years in sales and marketing for General Motors. Cheryl holds a BA fronm Southern University in Baton Rouge and an MBA from Nova Southeastern University. Cheryl is a marketing course developer and adjunct professor for the University of California Extension Center where she first began teaching social media marketing, event marketing, market research and event sponsorship courses. In addition to Tulsa's Social Media Conference, Cheryl leads numerous social media teams for some of Tulsa's favorite events and festivals, including Scotfest, Oktoberfest, and the Route 66 Marathon. Social media is often what gets Cheryl in the door, but clients quickly realize that her knowledge of all marketing and communication is an invaluable asset. The fact that she understands how to translate her marketing experience to the digital space is what makes Cheryl truly remarkable.