Introduction to Entrepreneurship

Reviewed by Christina Wooten, Business Technology Faculty, Rogue Community College on 3/30/23

Comprehensiveness rating: 3 see less

The text is a good introduction and covers several high-level topics that pertain to entrepreneurship.
There are many more topics that could be added to this text.
It may not be sufficient to support an entire course.

There is not a glossary or index available.

Content Accuracy rating: 4

The text appears accurate and unbiased.
I did note a few writing errors in the text (missing period, additional period, etc.)

Relevance/Longevity rating: 4

There are some references in the transcripts, text, and videos that could make the text obsolete. These references could also be confusing or non-inclusive to some students.
"...someone who goes on Dragon's Den"
These type references are limited to the introductory section of the text.

Clarity rating: 4

Overall, the text/transcripts/videos are clear.
The final sections (3 and 4) do have sections that are not as clear.
In 3.1 and 3.2 (The Entrepreneurial Process) there are some areas that could benefit from careful revision.
These sections (3.1 and 3.2) also lack substantial videos that could help the learner connect the ideas.

Consistency rating: 5

The book is consistent in terms of framework and terminology.

Modularity rating: 5

The text/transcripts/videos are easily divisible into sections. The creator did a nice job segmenting the material.
The material is organized in a way that engages the reader visually.
There are quizzes embedded in the material that do not cause disruption to the reader/viewer.
The overall work is segmented into clearly defined and numbered sections.
There is a particularly helpful activity throughout the text called: "Read/Watch/Listen – Reflect" where the learner has an opportunity to read articles, watch videos, listen to podcasts and then reflect (journal) their thoughts in a writing activity. The resources linked in this activity throughout the text are splendid!

Organization/Structure/Flow rating: 5

The topics are presented in a logical, clear fashion .
The final project is also clearly defined and well-presented.

Interface rating: 5

This material appears free of interface issues on a PC.
There are no distortions of images or text.

Grammatical Errors rating: 4

Text/transcripts free of grammatical errors.
There are, as previously referenced, a few writing errors that could be addressed in a revision.

Cultural Relevance rating: 5

I found no evidence of insensitive or offensive information in my review.

Comments

While I do not feel that this book would be enough material to support a quarter-long class, I do feel it has ample information in it to be a part of a class.
The layout and delivery of the material is user-friendly.
There are multiple modes of delivery used (video, written lecture, and transcript of videos) available to the learner.
This text is one I will use to supplement the Entrepreneurship course I teach.