
Introduction to Entrepreneurship
Katherine Carpenter, University of Victoria
Copyright Year: 2021
ISBN 13: 9781989864500
Publisher: Kwantlen Polytechnic University
Language: English
Formats Available
Conditions of Use
Attribution-NonCommercial-ShareAlike
CC BY-NC-SA
Reviews





The text is a good introduction and covers several high-level topics that pertain to entrepreneurship. There are many more topics that could be added to this text. It may not be sufficient to support an entire course. There is not a glossary... read more
The text is a good introduction and covers several high-level topics that pertain to entrepreneurship.
There are many more topics that could be added to this text.
It may not be sufficient to support an entire course.
There is not a glossary or index available.
The text appears accurate and unbiased.
I did note a few writing errors in the text (missing period, additional period, etc.)
There are some references in the transcripts, text, and videos that could make the text obsolete. These references could also be confusing or non-inclusive to some students.
"...someone who goes on Dragon's Den"
These type references are limited to the introductory section of the text.
Overall, the text/transcripts/videos are clear.
The final sections (3 and 4) do have sections that are not as clear.
In 3.1 and 3.2 (The Entrepreneurial Process) there are some areas that could benefit from careful revision.
These sections (3.1 and 3.2) also lack substantial videos that could help the learner connect the ideas.
The book is consistent in terms of framework and terminology.
The text/transcripts/videos are easily divisible into sections. The creator did a nice job segmenting the material.
The material is organized in a way that engages the reader visually.
There are quizzes embedded in the material that do not cause disruption to the reader/viewer.
The overall work is segmented into clearly defined and numbered sections.
There is a particularly helpful activity throughout the text called: "Read/Watch/Listen – Reflect" where the learner has an opportunity to read articles, watch videos, listen to podcasts and then reflect (journal) their thoughts in a writing activity. The resources linked in this activity throughout the text are splendid!
The topics are presented in a logical, clear fashion .
The final project is also clearly defined and well-presented.
This material appears free of interface issues on a PC.
There are no distortions of images or text.
Text/transcripts free of grammatical errors.
There are, as previously referenced, a few writing errors that could be addressed in a revision.
I found no evidence of insensitive or offensive information in my review.
While I do not feel that this book would be enough material to support a quarter-long class, I do feel it has ample information in it to be a part of a class.
The layout and delivery of the material is user-friendly.
There are multiple modes of delivery used (video, written lecture, and transcript of videos) available to the learner.
This text is one I will use to supplement the Entrepreneurship course I teach.
Table of Contents
- I. Unit 1: What is Entrepreneurship?
- 1. Defining Entrepreneurship
- 2. The Role Entrepreneurs have in Today’s Society
- 3. Different types of Entrepreneurship
- II. Unit 2: Entrepreneurial Characteristics
- 4. Entrepreneurial Traits, Skills and Abilities
- 5. The Entrepreneurial Mindset
- 6. Creativity and Innovation in Entrepreneurship
- III. Unit 3: The Entrepreneurial Process
- 7. Entrepreneurial Process
- 8. Unit 4 Assignment Preparation
- IV. Unit 4: Your Entrepreneurial Potential
- 9. Unit 4 Assignment Delivery: Entrepreneurial Plan
- 10. Course Wrap up and Reflection
Ancillary Material
About the Book
Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.
About the Contributors
Editor
Katherine Carpenter (Cochrane) has an MBA from the University of Victoria and has been a full-time Faculty Member with Kwantlen Polytechnic University since 2020. Katherine has over 12 years of experience teaching in-person and online and delivering advisory projects to various entrepreneurial organizations. In addition to entrepreneurship, her areas of expertise include student engagement, online learning, program development and renewal, and instructional design.
Katherine is currently a developer in the Open Education for a Better World mentoring program and is a 2021 OER Grant Recipient through the KPU Open Education Working Group. When she’s not instructing with KPU, Katherine also teaches at other public and PVI organizations across the country, and advocates for UDL, open education, online delivery, and continuously improving programs to meet the needs of those learners worldwide.