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Introduction to Business

(1 review)

Lawrence Gitman

Carl McDaniel

Amit Shah

Monique Reece

Linda Koffel

Bethann Talsma

James Hyatt

Pub Date: 2018

ISBN 13: 9781947172555

Publisher: OpenStax

Language: English

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CC BY

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Reviewed by Jordan Mays, Adjunct Instructor, Oakland City University on 1/22/19

As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. In addition, this textbook provides key terms... read more

 

Table of Contents

  • Chapter 1: Understanding Economic Systems and Business
  • Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
  • Chapter 3: Competing in the Global Marketplace
  • Chapter 4: Forms of Business Ownership
  • Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
  • Chapter 6: Management and Leadership in Today's Organizations
  • Chapter 7: Designing Organizational Structures
  • Chapter 8: Managing Human Resources and Labor Relations
  • Chapter 9: Motivating Employees
  • Chapter 10: Achieving World-Class Operations Management
  • Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
  • Chapter 12: Distributing and Promoting Products and Services
  • Chapter 13: Using Technology to Manage Information
  • Chapter 14: Using Financial Information and Accounting
  • Chapter 15: Understanding Money and Financial Institutions
  • Chapter 16: Understanding Financial Management and Securities Markets
  • Chapter 17: Your Career in Business

About the Book

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

About the Contributors

Authors

Lawrence J. Gitman, San Diego State University

Carl McDaniel, University of Texas

Amit Shah, Frostburg State University

Monique Reece

Linda Koffel, Houston Community College

Bethann Talsma, Davenport University and Grand Rapids Community College

James C. Hyatt, University of The Cumberlands