Growth and Competitive Strategy in 3 Circles
Joe E. Urbany, University of Notre Dame
James H. Davis
Pub Date: 2012
ISBN 13: 9781453343623
Publisher: Saylor Foundation
Conditions of Use
While most strategy text books focus on the 10 steps involved in establishing a strategy, this book focuses on the functional aspect of how those steps impact; the Customer, the Company, and the Competition. Students will learn how to apply the... read more
The book does a very good job covering the marketing approach to developing strategy. It pulls in many processes, approaches and other resources - that encompass a 'total' approach. I like how it links back to the firm. read more
For a text on marketing strategy, the book presents a reasonably comprehensive view of the major components of strategy. The fundamental focus of the text is the customer value proposition, which is a very good way of approaching marketing... read more
Table of Contents
- Chapter 1: The Challenges of Growth
- Chapter 2: Introduction to 3-Circle Analysis
- Chapter 3: Defining the Context
- Chapter 4: The Meaning of Value
- Chapter 5: Sorting Value
- Chapter 6: Growth Strategy
- Chapter 7: Implementation: An Inside View of the Organization
- Chapter 8: Dynamic Aspects of Markets
- Chapter 9: Summary: Growth Strategy in 10 Steps
About the Book
The 3-Circle model was developed over the past several years, initially in strategic planning for auniversity graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at theUniversity of Notre Dame.
The development of competitive strategy is difficult because there are a lot of moving parts, as well ashundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growthstrategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.
About the Contributors
Joe Urbany, who received his PhD from Ohio State University, is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, and the Journal of the Academy of Marketing Science.
James H. Davis received his PhD in corporate strategy from the University of Iowa, MBA from Idaho State University, and MEd and BA from Brigham Young University. From 1998 to 2008, he was director of the Gigot Center for Entrepreneurial Studies at the Mendoza College of Business. He received the Notre Dame College of Business MBA Outstanding Professor of the year award in 1996, 1998, and 1999. He was awarded Outstanding Professor by Purdue University’s German International School of Management Administration in 2001.