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    Read more about Business Communication: Five Core Competencies

    Business Communication: Five Core Competencies

    (2 reviews)

    Kristen Lucas, University of Louisville

    Jacob D. Rawlins, Brigham Young University

    Jenna Haugen, University of North Carolina at Chapel Hill

    Copyright Year:

    Publisher: SAALCK

    Language: English

    Formats Available

    Conditions of Use

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    Learn more about reviews.

    Reviewed by Deborah Brown, Associate Professor, Tidewater Community College on 6/12/24

    This textbook assist one in understanding all business communication is goal oriented and receiver-centric. It is reader-friendly and the format provides specific examples of the difference in business communication and regular communication.... read more

    Reviewed by Shelley Wigley, Associate Professor, University of Texas at Arlington on 5/18/24

    The text covers a lot of information succinctly; it is clear and easy to understand. I appreciate the authors' approach to business communication and believe this text could be used by every type of professional - not just "business" professionals. read more

    Table of Contents

    • Chapter 1: Becoming Competent
    • Chapter 2: Professional
    • Chapter 3: Clear
    • Chapter 4: Concise
    • Chapter 5: Evidence-Driven
    • Chapter 6: Persuasive
    • Afterword: Communicating Competently and Confidently

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    About the Book

    Business Communication: Five Core Competencies is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about the five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business scenarios. Each chapter includes Communication Tips, Your Turn Exercises, and how-to advice for writing a variety of business messages.

    About the Contributors


    Kristen Lucas (Ph.D., Purdue University) is an associate professor in the College of Business at University of Louisville. She led the development of the competency-based business communication approach and has published pedagogical articles about it in BizEd Magazine and Business and Professional Communication Quarterly. In 2019, she was named the Meada Gibbs Outstanding Teacher-Scholar by the Association for Business Communication. In addition to teaching business communication, Kristen is an active researcher. She has published more than 40 scholarly articles and chapters on workplace dignity, organizational discourse, and business communication. Her work appears in outlets such as Organization Studies, Journal of Management Studies, and Journal of Business Ethics.

    Jacob D. Rawlins (Ph.D., Iowa State University) is an associate professor in the Linguistics department at Brigham Young University. Prior to joining the faculty at BYU, he helped develop the competency-based curriculum for the business communication courses at the University of Louisville, and he continues to use that approach in his editing and publishing courses at BYU. Jacob’s research focuses on applications of rhetorical theory in the workplace, professional communication pedagogy, and interactive data visualizations. He has published in Business and Professional Communication QuarterlyTechnical Communication Quarterly, and IEEE Transactions on Professional Communication.

    Jenna Haugen (Ph.D., University of Kansas) is a clinical associate professor in the Kenan-Flagler Business School at University of North Carolina at Chapel Hill. With expertise in business and professional communication, Jenna focuses on rhetorical strategies used to communicate with organizational stakeholders, identity crafting, and newcomer socialization.  She is an active member of the Association for Business Communication and the National Communication Association.

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