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Business Communication: Five Core Competencies
Kristen Lucas, University of Louisville
Jacob D. Rawlins, Brigham Young University
Jenna Haugen, University of North Carolina at Chapel Hill
Copyright Year:
Publisher: SAALCK
Language: English
Formats Available
Conditions of Use
Attribution-NonCommercial-ShareAlike
CC BY-NC-SA
Reviews
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This textbook assist one in understanding all business communication is goal oriented and receiver-centric. It is reader-friendly and the format provides specific examples of the difference in business communication and regular communication.... read more
This textbook assist one in understanding all business communication is goal oriented and receiver-centric. It is reader-friendly and the format provides specific examples of the difference in business communication and regular communication. Information is direct and thought-provoking regarding expectations on why you are communicating and the concise message you want to convey.
The textbook has a competency-based approach to teaching the subject. It was developed by Doctors Kristen Lucas, Jacob D. Rawlins and Jenna Haugen at the University of Louisville. Information was researched and a framework was developed in providing building blocks aligned with the concepts and the objectives. These concepts are: Professionalism, Clear, Evidence-driven, Concise, and Persuasive.
This textbook language transcend specific communicating contexts and genres. I believe this information is presented to a lot of our students where their attention span can grasp the course materials and move on. The chapters are short and concise and the examples are relevant to business practices today. Any future updates can easily be inserted if need.
The textbook include a detailed glossary and is written in a candescent clear manner. I have used several Business Communication textbooks but this text is more detailed and concise than any other text I have used in the past. Every topic and concept is broken down in a clear evidence-driven way. Each fact is support with details and in order.
The text is designed as if you are building a structure using concepts upon concepts. It is easily understood because of the organization of the course materials.
This textbook is broken down into smaller reading sections with headings. After each section within the chapter, there are examples of what had previously been discussed.
The course materials are relatable and connected and the flow of information that is clear, concise and organized.
There is no confusion or distractions regarding how this text is formatted. Information is clear, for one can assess how to response to questions asked regarding the course materials.
There were no grammatical errors I observed while reading this textbook.
The text pays attention to word choice when relating to cultural diversity. The language used is inclusive to address any scenario implemented in the textbook.
I believe this textbook is the wave of the future. The chapters are short and concise yet power-packed with detailed and informative information. In business communication this textbook is economical in teaching by saving money, time, and effort spent learning how to be an effective business communicator.
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The text covers a lot of information succinctly; it is clear and easy to understand. I appreciate the authors' approach to business communication and believe this text could be used by every type of professional - not just "business" professionals. read more
The text covers a lot of information succinctly; it is clear and easy to understand. I appreciate the authors' approach to business communication and believe this text could be used by every type of professional - not just "business" professionals.
The information in the book appears to be accurate.
Very relevant. The text provides information to help students understand how they must communicate professionally in order to be successful and taken seriously in the workplace.
The book is clear, concise and organized extremely well. Content is easy to follow.
The text does a nice job with remaining consistent throughout and building on previously introduced concepts. The book does an excellent job of providing examples overall; however, I do wish the authors would have included an example for using social judgment theory when attempting to persuade someone. What does that look like, exactly?
Th modularity is pretty good; my only critique is that the text could easily incorporate more graphics and think about adding appropriate videos, etc. to break up the text. Students do not read these days and if they do, they often don't retain the information, so reinforcing ideas and concepts with visuals and videos is necessary.
Excellent; the information is organized well and makes logical sense.
I had no problems navigating the text and saw no distorted images.
I noticed just a few minor typos; overall, it was very well done.
The book does not include any culturally insensitive or offensive content.
Excellent text on how to communicate professionally, ethically, and effectively in the business world. I highly recommend this text.
Table of Contents
- Chapter 1: Becoming Competent
- Chapter 2: Professional
- Chapter 3: Clear
- Chapter 4: Concise
- Chapter 5: Evidence-Driven
- Chapter 6: Persuasive
- Afterword: Communicating Competently and Confidently
Ancillary Material
Submit ancillary resourceAbout the Book
Business Communication: Five Core Competencies is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about the five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business scenarios. Each chapter includes Communication Tips, Your Turn Exercises, and how-to advice for writing a variety of business messages.
About the Contributors
Authors
Kristen Lucas (Ph.D., Purdue University) is an associate professor in the College of Business at University of Louisville. She led the development of the competency-based business communication approach and has published pedagogical articles about it in BizEd Magazine and Business and Professional Communication Quarterly. In 2019, she was named the Meada Gibbs Outstanding Teacher-Scholar by the Association for Business Communication. In addition to teaching business communication, Kristen is an active researcher. She has published more than 40 scholarly articles and chapters on workplace dignity, organizational discourse, and business communication. Her work appears in outlets such as Organization Studies, Journal of Management Studies, and Journal of Business Ethics.
Jacob D. Rawlins (Ph.D., Iowa State University) is an associate professor in the Linguistics department at Brigham Young University. Prior to joining the faculty at BYU, he helped develop the competency-based curriculum for the business communication courses at the University of Louisville, and he continues to use that approach in his editing and publishing courses at BYU. Jacob’s research focuses on applications of rhetorical theory in the workplace, professional communication pedagogy, and interactive data visualizations. He has published in Business and Professional Communication Quarterly, Technical Communication Quarterly, and IEEE Transactions on Professional Communication.
Jenna Haugen (Ph.D., University of Kansas) is a clinical associate professor in the Kenan-Flagler Business School at University of North Carolina at Chapel Hill. With expertise in business and professional communication, Jenna focuses on rhetorical strategies used to communicate with organizational stakeholders, identity crafting, and newcomer socialization. She is an active member of the Association for Business Communication and the National Communication Association.