Writing for Strategic Communication Industries
Jasmine Roberts, Ohio State University
Pub Date: 2016
Publisher: Ohio State University Libraries
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Yes, the book covers a rich variety of areas related to writing for strategic communication industries, ranging from its conventions and cultures to its ethics and varying genres. It really presents a broad range of information. read more
Communication industries is such a broad range of career fields and types. However, I was impressed with how the text organized them and ultimately placed some of the universal aspects together. For example, the portfolio is useful in many fields. read more
I was skeptical at first that a textbook with such a broad scope could adequately cover writing practices across three separate fields. However, this book does an excellent job in terms of both differentiating between media, PR and advertising... read more
I appreciate the breadth of coverage of this book, to focus on news writing (hard & feature news), as well as strategic writing in public relations and advertising. I could see adopting this for a Media Writing class that covers both... read more
This book not only covers news writing and writing for public relations, advertising, and social media, but also how writing functions within various industries. The public relations chapter could include more variety in public relations writing... read more
The text offers a comprehensive look at the roles and responsibilities of professionals in the strategic communications industry. The index clearly outlines the topics covered, broken down by macro and micro subject areas. As an educator, I find... read more
This textbook covers most areas of journalism and public relations writing and covers the basic introductory principles needed in strategic communication writing . It does not cover the strategic communication skills needed in advertising writing... read more
I appreciate the macro to micro organization of the chapters, especially the section on social media. I felt a chapter on risk and crisis communication would further enhance this work. I felt information about PRSA and PRSSA would be helpful when... read more
As a professor who focuses on public relations (as opposed to advertising or marketing), the book provides a good general overview for the areas relevant to students in the courses I teach (in particular, my principles of PR course, or as... read more
The text is a wide-ranging overview of the key topics in strategic communications, ranging from the conceptual ("Defining Strategic Communications") to the practical ("Creating a Writing Portfolio".) It is a short text at 126 pages, and the... read more
As a broad, basic primer on communication in news, public relations and advertising the text provides a solid overview of contemporary rules and guidelines in these fields. Devoting a whole chapter to ethics is a bonus. What a teacher would have... read more
The information the author has included is very good, especially augmented as it is with videos. However, it is described as "a practical writing guide for those interested in a public relations, marketing communication, or advertising career" and... read more
This text is a brief introduction to the professional standards for and types of strategic communication careers. It covers a few of the most essential aspects of public relations and advertising to give students a sense of what they will need to... read more
Table of Contents
- Chapter 1: Defining Strategic Communication
- Chapter 2: Media Writing--Conventions, Culture, and Style
- Chapter 3: Strategic Communication Ethics
- Chapter 4: News Value
- Chapter 5: News Writing Basics
- Chapter 6: Feature Writing
- Chapter 7: Public Relations Industry
- Chapter 8: Media Relations
- Chapter 9: Public Relations Writing
- Chapter 10: Social Media--Uses and Messaging
- Chapter 11: Advertising Industry
- Chapter 12: Creating a Writing Portfolio
About the Book
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers:
- Straightforward chapters that use real-world examples to illustrate key points.
- Discussion of different writing styles and techniques.
- Examples of communication materials such as press releases, creative briefs, feature articles, and more.
- Embedded videos of insights from communication professionals.
- Tips on pitching to the media.
- A collection of popular sources for further explanation.
About the Contributors
Jasmine Roberts is a strategic communication lecturer in the School of Communication at The Ohio State University. She teaches classes in public communication campaigns, writing for strategic communication, persuasive communication, and public speaking. Roberts earned her bachelor’s degree in communication studies and Spanish at the University of Michigan and her master’s degree in communication at the University of Illinois at Urbana-Champaign. She has experience as a marketing and public relations professional for nonprofit, entertainment, and banking industries in the United States and Spain.
Roberts is also the contributing author of “Effective Public Speaking–A Top Hat Interactive Text.” Her current pedagogical interests include project-based learning and global education. She specifically enjoys assisting undergraduate students in applying theories and skills to real-world projects and problems.