Legal Aspects of Marketing and Sales
Don Mayer, University of Denver
Daniel Warner, Western Washington University
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School
Copyright Year: 2012
ISBN 13: 9781453343289
Publisher: Saylor Foundation
Conditions of Use
The text is very thorough and provides a comprehensive introduction to business law itself. The sections on CSR, deceptive acts and practices, the role of the FTC, and so on are very well done and relevant to marketing students. read more
The text is very thorough and provides a comprehensive introduction to business law itself. The sections on CSR, deceptive acts and practices, the role of the FTC, and so on are very well done and relevant to marketing students.
As a marketing practitioner with regulatory compliance experience- not an attorney- the content appears accurate and unbiased. I appreciate the inclusion of case excerpts to give students access to and experience reading original case texts.
The text should be easy to update. There are several key areas essential to marketing that I believe this text is missing, such as CAN-SPAM, GDPR (and the influence of international legislation on domestic business), CCPA, COPPA, and so on. While these contexts are highly specialized and ever-evolving, I would consider them to be important to include in a text on marketing law. Particularly in the digital realm, much has changed since the last edition of this text.
The text is well-written and should be straightforward reading for most college students.
The text is very consistent in format and made a clear pathway to presenting the material in a course.
The text is highly modular and I found several sections which I can use for specific modules in other courses. Each chapter (and subheading) could stand alone as a useful piece of learning material.
The breakdown is fantastic (which adds to the modularity of the text) and makes sense for marketing in particular.
The text is very traditional in its approach, which I think works for the material. The straightforward approach makes this text excellent for bringing into the classroom in whole or in part, and the text can be supplemented with other content where needed.
Some of the examples do not use complete sentences, but this may be an editorial choice to use more simple and concise language. This does not detract from the quality of the text.
The examples are typical of business law cases and the text is direct and to-the-point. Cultural references are provided in context within the dominant frame of reference of US law.
I wanted to review this text because I believe that legal and regulatory compliance is an often overlooked and understudied area within marketing. This text does a fantastic job of presenting the typical base of business law concepts and expanding on the most relevant parts for marketing professionals. I would like to see more focus on the current regulatory environment, changes in law, and the challenges of keeping the law up-to-date with changes in technology, consumers, and globalization. Overall, this is a fantastic text and I intend to use portions of it in other courses.
It has a strong coverage for a traditional student studying law in the context of marketing and sales. However, it lacks some of the business contextualization present in some of the publisher driven titles. read more
It has a strong coverage for a traditional student studying law in the context of marketing and sales. However, it lacks some of the business contextualization present in some of the publisher driven titles.
Clear and correct
Legal texts are particularly challenging as key concepts remain but specific statutes and cases change relatively quickly.
The text is clear and well written throughout.
Very cohesive and consistent throughout the text.
Great table of contents and well organized!
Yes, and modularized such that an instructor may choose their own order without much issue.
No issues with navigation reading the natively online version.
Free of noticeable grammatical errors.
It would be nice to add a section on global considerations.
It could serve as a good text to integrate across other related subjects (such as law and sports business).
Table of Contents
- Chapter 1: Introduction to Law and Legal Systems
- Chapter 2: Corporate Social Responsibility and Business Ethics
- Chapter 3: Courts and the Legal Process
- Chapter 4: Constitutional Law and US Commerce
- Chapter 5: Administrative Law
- Chapter 6: Criminal Law
- Chapter 7: Introduction to Tort Law
- Chapter 8: Introduction to Contract Law
- Chapter 9: The Agreement
- Chapter 10: Real Assent
- Chapter 11: Consideration
- Chapter 12: Legality
- Chapter 13: Form and Meaning
- Chapter 14: Third-Party Rights
- Chapter 15: Discharge of Obligations
- Chapter 16: Remedies
- Chapter 17: Introduction to Sales and Leases
- Chapter 18: Title and Risk of Loss
- Chapter 19: Performance and Remedies
- Chapter 20: Products Liability
- Chapter 21: Bailments and the Storage, Shipment, and Leasing of Goods
- Chapter 22: Intellectual Property
- Chapter 23: Antitrust Law
- Chapter 24: Unfair Trade Practices and the Federal Trade Commission
About the Book
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
About the Contributors
Don Mayer now teaches law, ethics, public policy, and sustainability at the Daniels College of Business, University of Denver, where he is Professor in Residence. His research focuses on the role of business in creating a more just, sustainable, peaceful and productive world. With James O'Toole, Professor Mayer has co-edited and contributed content to Good Business: Exercising Effective & Ethical Leadership (Routledge: Taylor and Francis, 2010). He is also co-author of International Business Law: Cases and Materials, in its 5th edition with Pearson Publishing Co. He recently served as the first Arsht Visiting Ethics Scholar at the University of Miami. After attending Kenyon College (philosophy) and Duke University Law School, Professor Mayer served as a "JAG officer" with the United States Air Force during the Vietnam conflict, and went to private practice in North Carolina. He went to Washington D.C. in 1984 to attend Georgetown University Law Center, where he earned his LL.M. in International and Comparative law in 1985. He began an academic career in 1985 at Western Carolina University, and was a full professor at Oakland University in Rochester, Michigan for many years before coming to the University of Denver. He has taught as a visitor at California State Polytechnic University, the University of Michigan, the Manchester Business School Worldwide, and Antwerp Management School. Professor Mayer has won numerous awards from the Academy of Legal Studies in Business, including the Hoeber Award for best article in the American Business Law Journal, twice won the Maurer Award for best article on business ethics, and three times won the Ralph Bunch Award for best article on international business law. His work has been published in many journals and law reviews, but most often in American Business Law Journal, the Journal of Business Ethics, and the Business Ethics Quarterly.
Daniel Warner is a magna cum laude graduate of the University of Washington, where -- following military service -- he also attended law school. After some years of civil practice, he joined the faculty at the College of Business and Economics at Western Washington University in 1978 where he is now a professor of business legal studies in the Accounting Department. He has published extensively exploring the intersection of popular culture and the law, for which publications he has five times received the College of Business Dean's Research Award for "distinguished contributions in published research." He served eight years on the Whatcom County Council, two years as its Chair. He has served on the Faculty Senate, on various university and college committees including chairman of the University Master Plan Committee; he has been active in state Bar Association committee work and in local politics, where he has served on numerous boards and commissions over 30 years.
George J. Siedel's research addresses legal issues that relate to international business law, negotiation, and dispute resolution. Recent publications focus on proactive law and the use of law to gain competitive advantage. His work in progress includes research on the impact of litigation on large corporations and the use of electronic communication as evidence in litigation. Professor Siedel has been admitted to practice before the United States Supreme Court and in Michigan, Ohio, and Florida. Following graduation from law school, he worked as an attorney in a professional corporation. He has also served on several boards of directors and as Associate Dean of the University of Michigan Business School. The author of numerous books and articles, Professor Siedel has received several research awards, including the Faculty Recognition Award from the University of Michigan and the following awards from the Academy of Legal Studies in Business: the Hoeber Award, the Ralph Bunche Award and the Maurer Award. The Center for International Business Education and Research selected a case written by Professor Siedel for its annual International Case Writing Award. His research has been cited by appellate courts in the United States and abroad, including the High Court of Australia. Professor Siedel has served as Visiting Professor of Business Law at Stanford University, Visiting Professor of Business Administration at Harvard University, and Parsons Fellow at the University of Sydney. He has been elected a Visiting Fellow at Cambridge University's Wolfson College and a Life Fellow of the Michigan State Bar Foundation. As a Fulbright Scholar, Professor Siedel held a Distinguished Chair in the Humanities and Social Sciences.
Jethro K. Lieberman is professor of law and VP for Academic Publishing at New York Law School, where he has taught for more than a quarter century. He took his B.A. in politics and economics from Yale University, his J.D. from Harvard Law School, and his Ph.D. in political science from Columbia University. He began his teaching career at Fordham University Law School and before that was VP at what is now the CPR International Institute for Conflict Prevention and Resolution. For nearly ten years he was Legal Affairs Editor of Business Week Magazine. He practiced antitrust and trade regulation law at a large Washington law firm and was on active duty as a member of the Navy’s Judge Advocate General’s Corps during the Vietnam era. He is the author of The Litigious Society (Basic Books), winner of the American Bar Association’s top literary prize, the Silver Gavel, and also of A Practical Companion to the Constitution: How the Supreme Court Has Ruled on Issues from Abortion to Zoning (University of California Press), among many other books. He is a long-time letterpress printer and proprietor of The Press at James Pond, a private press, and owner of the historic Kelmscott- Goudy Press, an Albion hand press that was used to print the Kelmscott Press edition of Geoffrey Chaucer’s Canterbury Tales in the 1890s.