Information Systems: A Manager's Guide to Harnessing Technology
Pub Date: 2015
ISBN 13: 9781946135124
Publisher: University of Minnesota Libraries Publishing
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The textbook does cover the basics that other MIS textbooks cover: • Systems development – plus cloud, opensource and off the shelf • BI – data warehouses and marts • Telecommunications • Security • E-commerce • Enterprise applications – CRM, ERP... read more
It is difficult to create a comprehensive text that addresses substantive the numerous concepts associated with management information systems. This text covered the concepts it addressed in a substantive manner using a non-technical engaging... read more
This textbook covers most of the important areas in information systems. Content could be added on business processes, ERP, and systems development/project management. An index at the end could be beneficial. read more
Textbook addresses most of the major areas covered in and introductory information technology management course. I would like to see additional content project management, systems planning, and some more on legal and social/organizational issues... read more
Table of Contents
About the Author
Chapter 1: Setting the Stage: Technology and the Modern Enterprise
1.1 Tech's Tectonic Shift: Radically Changing Business Landscapes
1.2 It's Your Revolution
1.3 Geek Up—Tech Is Everywhere and You'll Need It to Thrive
1.4 The Pages Ahead
Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
2.2 Powerful Resources
2.3 Barriers to Entry, Technology, and Timing
2.4 Key Framework: The Five Forces of Industry Competitive Advantage
Chapter 3: Zara: Fast Fashion from Savvy Systems
3.2 Don't Guess, Gather Data
3.3 Moving Forward
Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
4.2 Tech and Timing: Creating Killer Assets
4.3 From Atoms to Bits: Opportunity or Threat?
Chapter 5: Moore's Law: Fast, Cheap Computing and What It Means for the Manager
5.2 The Death of Moore's Law?
5.3 Bringing Brains Together: Supercomputing and Grid Computing
5.4 E-waste: The Dark Side of Moore's Law
Chapter 6: Understanding Network Effects
6.2 Where's All That Value Come From?
6.3 One-Sided or Two-Sided Markets?
6.4 How Are These Markets Different?
6.5 Competing When Network Effects Matter
Chapter 7: Peer Production, Social Media, and Web 2.0
7.4 Electronic Social Networks
7.5 Twitter and the Rise of Microblogging
About the Book
Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.
The teaching approach in Information Systems: A Manager's Guide to Harnessing Technology can change this. The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like:
Why was Netflix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worth?
The teaching approach in this text encourages students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than starting with technical topics, the book starts with strategic thinking, focusing on big-picture issues that interest students.