Read more about Trademark Law - 2022 Edition (Version 2.0)

Trademark Law - 2022 Edition (Version 2.0)

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Michael Grynberg, Chicago, IL

Copyright Year: 2022

Publisher: Michael Grynberg

Language: English

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Table of Contents

  1. Introduction to Trademark Law
  2. Distinctiveness
  3. Generic marks
  4. Non-Word Marks, Colors, and Trade Dress
  5. Trade Dress and Product Design
  6. Functionality
  7. Aesthetic Functionality
  8. Non-Traditional Marks
  9. Obtaining Trademarks Rights Through Use of the Mark
  10. Geographic Protection
  11. Abandonment 
  12. Registration
  13. Trademark use and Infringement
  14. Likelihood of Confusion
  15. Likelihood of Confusion (cont'd)
  16. Broadened theories of confusionn
  17. Secondary Liability
  18. Trademarks and Domain Names
  19. Dilution
  20. Dilution (cont'd)
  21. Fair Use
  22. Nominative Fair Use
  23. First Sale
  24. Expressive Uses and the First Amendment
  25. Trademark Procedure
  26. False Advertising
  27. The Right of Publicity

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  • About the Book

    Welcome to trademark law. This introductory chapter has three purposes. First, it outlines some basics of trademark law at a very high level of generality. Second, it outlines some traditional arguments for the protection of trademark rights. Finally, it introduces some issues that complicate the development and application of trademark law. 

    About the Contributors


    Michael Grynberg, DePaul University - College of Law

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