Trademark Law - 2022 Edition (Version 2.0)

1. Introduction to Trademark Law
2. Distinctiveness
3. Generic marks
4. Non-Word Marks, Colors, and Trade Dress
5. Trade Dress and Product Design
6. Functionality
7. Aesthetic Functionality
8. Non-Traditional Marks
9. Obtaining Trademarks Rights Through Use of the Mark
10. Geographic Protection
11. Abandonment 
12. Registration
13. Trademark use and Infringement
14. Likelihood of Confusion
15. Likelihood of Confusion (cont'd)
16. Broadened theories of confusionn
17. Secondary Liability
18. Trademarks and Domain Names
19. Dilution
20. Dilution (cont'd)
21. Fair Use
22. Nominative Fair Use
23. First Sale
24. Expressive Uses and the First Amendment
25. Trademark Procedure
26. False Advertising
27. The Right of Publicity

Welcome to trademark law. This introductory chapter has three purposes. First, it outlines some basics of trademark law at a very high level of generality. Second, it outlines some traditional arguments for the protection of trademark rights. Finally, it introduces some issues that complicate the development and application of trademark law.