Conditions of Use
Table of Contents
- Part I: Getting Started
- Part II: Survey Analysis
- Part III: Content Analysis
- Part IV: Experimental Analysis
- Part V: Summary and Conclusions
Ancillary MaterialSubmit ancillary resource
About the Book
Science has great potential to benefit society, but this potential comes with risks as well. Directed at introductory level social science and humanities majors, this textbook teaches the rules and limits of social science methods. Reisner starts from the assumption that it is not necessary to be able to do research to read and judge the soundness of research publications. The chapters guide students through an explicit set of rules for reading research articles developed from three common research methods: content analysis, survey research, and experimental method.
About the Contributors
Ann Reisner is a emeritus professor at the University of Illinois at Urbana-Champaign, USA. Her research and teaching focus on mass media and social movements, particularly those concerned with environmental and agricultural issues, and barefoot media policy, how to develop active public pressure to resolve media use issues. She has over 70 publications and reports, including publications in American Sociological Review, Rural Sociology, Journalism Quarterly and American Behavioral Scientist. Her monographs, include texts on using research to develop media policies and barefoot media policy. She is currently working on Watching the Environment: Inserting Film into the Web of Media Activism. Her teaching areas are media effects, environmental communications, and the sociology of the press.