Foundations of Business - 2nd Edition

• Fundamentals of Business
• Economics and Business
• Ethics and Social Responsibility
• Business in a Global Environment
• Forms of Business Ownership
• The Challenges of Starting a Business
• Leadership and Management
• Structuring Organizations
• Intrinsic and Extrinsic Motivation
• Managing Human Resources
• Recognizing and Respecting the Rights of All
• Union/Management Issues
• Teamwork and Communications
• Marketing: Providing Value to Customers
• Product Design and Development
• Operations Management in Manufacturing and Service Industries
• Using Financial Information and Accounting
• Personal Finances
• Managing Information and Technology
• The Legal and Regulatory Environment of Business
• Professionalism
• Mentoring
• Glossary

Business Foundations was created for use in Virginia Commonwealth University’s BUSN 201, Foundations of Business. In this course, students study basic foundational concepts of business environments, as well as business functions and practices. The content of this text, and the course, strives to also build awareness of corporate social responsibility and ethical business behavior. The practical application of the concepts gained in this course, and through this text, also assists students in gaining an integrated awareness of business, while practicing analytical skills needed for their advanced business courses and careers. The second edition contains updates for relevancy, plus a new section on Mentoring.