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    The Mass Media Landscape

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    Dave Bostwick, University of Arkansas

    Alyssa Riley, University of Arkansas

    Dominique M. Valle, University of Texas at Austin

    Copyright Year:

    Publisher: University of Arkansas

    Language: English

    Formats Available

    Conditions of Use

    Attribution-NonCommercial-ShareAlike Attribution-NonCommercial-ShareAlike
    CC BY-NC-SA

    Table of Contents

    • About This OER
    • Meet the Authors and Editor
    • Introduction
    • Opening Concepts
    • Media Technology and the Evolution of Language
    • Traversing Our Mass Media Landscape
    • The Media Business and Conglomerates
    • Journalism: Occupation or Skillset?
    • Media Law
    • Media Ethics
    • Books
    • Newspapers
    • Magazines
    • Radio and Audio
    • Popular Music and American Culture
    • Television
    • Movies
    • Internet
    • Public Relations
    • Advertising
    • Social Media Influencers
    • Generational Patterns and Social Media
    • Media Literacy and Gen Z

    Ancillary Material

    Submit ancillary resource

    About the Book

    The Mass Media Landscape is a compilation of lessons to help audiences understand the evolution of U.S. mass media and disruptive media technologies. It includes overviews of media law, media ethics and media literacy.

    Chapters contain interactive exercises, review quizzes, writing assignments, and multimedia content. Following are four points of emphasis:

    • Media literacy extends beyond the ability to identify misinformation and disinformation or follow reliable news sources.
    • A crucial part of media literacy is understanding mass media history.
    • Media literacy skills help both consumers and professionals create and publish reliable content, including on social media, in an ethical manner and with an understanding of long-term effects and potential consequences.
    • All students, not just those who seek careers in the industry, benefit from learning about media history, media law, media ethics, and media literacy.

    About the Contributors

    Authors

    Dave Bostwick is the vice chair and online course coordinator for the School of Journalism and Strategic Media at the University of Arkansas in Fayetteville. He has a doctoral degree in higher education leadership with an emphasis in instructional design from Baker University in Kansas. He earned a master’s degree in English from Fort Hays State University in Kansas and a bachelor’s degree in journalism from the University of Oklahoma. When he was a college undergraduate, he had a lot more hair and aspired to be an international rock star.

    Alyssa Riley is a second-year graduate student, earning her master’s degree in News/Narrative Journalism. In addition to her graduate work and studies, she’s a staff writer for Walton Insights, an intern for Hogs+ and a freelancer for Celebrate! Arkansas magazine. During her undergraduate education, she worked as a writer and editor for Hill Magazine and The Razorback Yearbook, a marketing ambassador for George’s Music Lounge, and was published in The Diamond Line magazine for prose. After graduating in 2025, Alyssa hopes to work in the magazine industry, focusing on culture, art, and entertainment.

    Editor

    Dominique M. Valle is a Ph.D. graduate from the School of Journalism and Media at the University of Texas at Austin. Her research interests include emerging technologies, user cultures, and media representation, particularly within the Latin American region. She grew up in Nicaragua, lived in Malaysia, and has been in the United States for seven years, which has given her a varied perspective on global and local media ecosystems.

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