Gateway to Business Analytics
In DevelopmentHumberto Barreto
Estimated Publication: June 2025
Publisher: PALNI
Language: English
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Business analytics is a new, expanding subfield with fuzzy edges that overlap into a variety of other established disciplines, including economics, econometrics, computer science, data science, finance, statistics, mathematics, and even psychology. Business analytics includes such traditional techniques as regression and data visualization, but also newer methods such as web scraping, big data, machine learning, and artificial intelligence. Its key dinstinguishing feature is using data to make and communicate business decisions. This textbook will present a mix of topics appropriate to a undergraduate level introduction to business analytics course with and engaging delivery style.About the Contributors
Author
Humberto Barreto