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    Gateway to Business Analytics

    In Development

    Humberto Barreto

    Estimated Publication: June 2025

    Publisher: PALNI

    Language: English

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    About the Book

    Business analytics is a new, expanding subfield with fuzzy edges that overlap into a variety of other established disciplines, including economics, econometrics, computer science, data science, finance, statistics, mathematics, and even psychology. Business analytics includes such traditional techniques as regression and data visualization, but also newer methods such as web scraping, big data, machine learning, and artificial intelligence. Its key dinstinguishing feature is using data to make and communicate business decisions. This textbook will present a mix of topics appropriate to a undergraduate level introduction to business analytics course with and engaging delivery style.

    About the Contributors


    Humberto Barreto