Search results for "marketing"

eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

Contributor: Stokes

Publisher: Red & Yellow

License: CC BY-NC-SA

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

(14 reviews)

Principles of Marketing

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(24 reviews)

Legal Aspects of Marketing and Sales

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

License: CC BY-NC-SA

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(3 reviews)

Introducing Marketing

Contributor: Burnett

Publisher: BCcampus

License: CC BY

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

(9 reviews)

eMarketing - The Essential Guide to Online Marketing

Publisher: BCcampus

License: CC BY-NC-SA

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

(3 reviews)

Strategic Marketing in the Global Forest Industries - Third Edition

Contributors: Hansen and Juslin

Publisher: Oregon State University

License: CC BY-NC

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

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(0 reviews)

Digital Marketing Strategy

Contributor: Dolbec

Publisher: Concordia University Open Textbooks

License: CC BY-NC-SA

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

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(0 reviews)

Gendered Lives: Global Issues

Contributors: Fernandez and Nelson

Publisher: Milne Open Textbooks

License: CC BY

A gender studies textbook that takes an anthropological approach.

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(0 reviews)

Be Credible

Contributors: Bobkowski and Younger

Publisher: Peter Bobkowski and Karna Younger

License: CC BY-NC

The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.

(4 reviews)

Creating Online Learning Experiences

Contributors: Crosslin, Benham, Dellinger, Patterson, Semingson, Spann, Usman, Watkins, Dellinger, Heiser, Riviou, and Usman

Publisher: Mavs Open Press

License: CC BY-NC

This book provides an updated look at issues that comprise the online learning experience creation process. As online learning evolves, the lines and distinctions between various classifications of courses has blurred and often vanished. Classic elements of instructional design remain relevant at the same time that newer concepts of learning experience are growing in importance. However, problematic issues new and old still have to be addressed. This handbook explores many of these topics for new and experienced designers alike, whether creating traditional online courses, open learning experiences, or anything in between.

(16 reviews)