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Read more about Sports Marketing: An Australian Perspective

Sports Marketing: An Australian Perspective

Copyright Year: 2023

Contributor: Richards

Publisher: Western Sydney University

License: CC BY-NC-SA

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.

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Read more about Guide to Italian art in the 1300s

Guide to Italian art in the 1300s

Copyright Year: 2020

Contributors: Ezra, Harris, and Zucker

Publisher: Smarthistory

License: CC BY-NC-SA

This book contains all of Smarthistory’s content for Italian art in the 1300s.

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Read more about Principles of Biology: Biology 211, 212, and 213

Principles of Biology: Biology 211, 212, and 213

Copyright Year: 2017

Contributors: Bartee, Shriner, and Creech

Publisher: Open Oregon Educational Resources

License: CC BY

The Principles of Biology sequence (BI 211, 212 and 213) introduces biology as a scientific discipline for students planning to major in biology and other science disciplines. Laboratories and classroom activities introduce techniques used to study biological processes and provide opportunities for students to develop their ability to conduct research.

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Read more about Introduction to Health (OER) - 2nd edition

Introduction to Health (OER) - 2nd edition

Copyright Year: 2022

Contributor: Falcone

Publisher: Palomar College

License: CC BY-SA

The Introduction to Health OER Textbook provides a broad overview of information pertaining to human health and opportunities for improving health and wellness throughout life. The intended goal of the book is to equip the learners with important information needed to better understand their own health and how their daily choices may impact both their quantity and quality of life. Although this is a "health" textbook, it could actually be called a "life" textbook.

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Read more about Nutrition for Nurses

Nutrition for Nurses

Copyright Year: 2024

Contributors: Bilbrew, Vogelzang, and Whittington

Publisher: OpenStax

License: CC BY

Nutrition for Nurses is structured to support the flexible integration of nutrition content across both system-based and nursing competency-based curricula. It can be used whether nutrition is taught as a standalone course or part of another nursing course. The table of contents for Nutrition for Nurses presents content in 20 chapters, organized into 9 thematic units.

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Read more about Making Open Educational Resources with and for PreK12: A Collaboration Toolkit for Higher Education

Making Open Educational Resources with and for PreK12: A Collaboration Toolkit for Higher Education

Copyright Year: 2023

Contributors: Walz and Farley

Publisher: Virginia Tech Libraries

License: CC BY

Higher education and PreK12 are vastly different domains. As such, well-intended, collaborative efforts between higher education and PreK12 do not always result in creation of useful and reusable learning materials for PreK12 classrooms or effective, productive partnerships. Making Open Educational Resources with and for PreK12: A Collaboration Toolkit for Higher Education is a toolkit of instructional resources designed to support higher education personnel who wish to improve or build strong and generative collaborations between higher education and PreK12 educators. The toolkit aims to expand use and re-usability of PreK12-centric learning resources through informed practices regarding copyright, open-licensing, and accessibility and includes a variety of resources: videos, presentations, transcripts, activities, guides, assignments, and assessment tools.

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Read more about Social Work Practice and Disability Communities: An Intersectional Anti-Oppressive Approach

Social Work Practice and Disability Communities: An Intersectional Anti-Oppressive Approach

Copyright Year: 2023

Contributors: Slayter and Johnson

Publisher: ROTEL

License: CC BY-NC-SA

Designed as a main textbook for social work courses at the bachelor’s and master’s level or for social work practitioners in the field, this work moves beyond a traditional medicalized and segregated approach (i.e., chapters organized around impairments) to the exploration of disability-specific populations, instead taking a more intersectional approach in discussing specific service areas and practice issues while weaving in stories about the lived experiences of disabled people with a range of social identities. These issues include parenting, mass incarceration, ableism, aging, and employment, among many others.

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Read more about Unmanned Vehicle Systems & Operations on Air, Sea, Land

Unmanned Vehicle Systems & Operations on Air, Sea, Land

Copyright Year: 2020

Contributors: Nichols, Mumm, Lonstein, Ryan, and Carter

Publisher: New Prairie Press

License: CC BY-NC-SA

This is our fourth textbook in a series previously covering the world of Unmanned Aircraft Systems (UAS) and Counter Unmanned Aircraft Systems (CUAS). The authors have expanded our purview beyond UAS / CUAS systems. Our title shows our concern for growth and unique operations for all unmanned vehicles in all theaters: Air, Sea and Land.

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Read more about Principles of Strategic Management Accounting

Principles of Strategic Management Accounting

Copyright Year: 2024

Contributor: Masschelein

Publisher: University of Western Australia

License: CC BY-NC

This textbook explains the economic and sociological principles that underpin the use of strategic management accounting practices in organisations. Each chapter of the first part starts with a gentle, conversational introduction to the insights of one strand of academic literature and applies the insights to modern performance measurement and evaluation practices. The following parts apply the principles to specific accounting tools such as the budget, cost accounting, and the balanced scorecard. The textbook can be used in an advanced management accounting undergraduate unit or a post-graduate unit to give students a firm grounding to analyse measurement and evaluation practices in modern organisations. The textbook is meant to be a jumping off point for students and prepare them to analyse case studies and technical articles on strategic management accounting.

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Read more about Foundations in Digital Marketing

Foundations in Digital Marketing

Copyright Year: 2023

Contributor: Grayson

Publisher: BCcampus

License: CC BY

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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