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Principles of Marketing
Copyright Year: 2022
Contributors: Gomez Albrecht, Green, and Hoffman
Publisher: OpenStax
License: CC BY
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
(1 review)
Biomedical Engineering for Africa
Copyright Year: 2019
Contributor: Douglas
Publisher: University of Cape Town Libraries
License: CC BY-SA
Health technology innovation in low- and middle-income countries (LMICs), including countries in Africa, falls far short of meeting the healthcare needs of these settings. The result is a heavy reliance on products and technologies imported from industrialised countries that are often not suited to, or sustainable for, LMICs.
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(0 reviews)
Learning in the Digital Age
Copyright Year: 2020
Contributors: Asino, Bayeck, Brown, Francis, Kolski, Essmiller, Green, Lewis, McCabe, Shikongo, Wise, and Fulgencio
Publisher: Oklahoma State University
License: CC BY
This book is designed to serve as a textbook for classes exploring the nature of learning in the digital age. The genesis of this book is a desire to use OERs in all my teachings, coupled with the realization that the resources that I was looking for were not available and as such I needed to contribute in creating them. It is thus a small attempt to contribute to the vast repository of Open Educational Resources. When discussing learning in the digital age, most focus on the technology first. However, the emphasis made in this book is that it’s about the learner not just the technology. One of the things that is easy to lose track of when talking about learning in the digital age is the learner. Technology is important and it has significant impact but it is still about the person who is using the technology. Many people conflate learning in the digital age with technology in today’s age. This important misconception is common and results from our failure to examine our understanding of what “learning” really is. Of course, Most of this depends on a person’s epistemology. There are numerous definitions of what learning is and often they come to how a person sees the world. Some argue that learning is about a change in behavior due to experiences, others state simply that learning is being able to do something new that you were not able to do before. Regardless of what side you choose, to understand what learning in the digital age is, one has to understand what learning itself is. I am immensely thankful to the authors for sharing their ideas freely and for the reviewers who volunteered their time to give feedback.
(3 reviews)
Writing Fabulous Features
Copyright Year: 2019
Contributor: Kraft
Publisher: The Ohio State University Pressbooks
License: CC BY-NC
"Writing Fabulous Features" teaches the art and craft of feature writing to help readers learning to write non-fiction with flair.
(4 reviews)
Music on the Move
Copyright Year: 2020
Contributor: Fosler-Lussier
Publisher: University of Michigan Press
License: CC BY-NC
Music is a mobile art. When people move to faraway places, whether by choice or by force, they bring their music along. Music creates a meaningful point of contact for individuals and for groups; it can encourage curiosity and foster understanding; and it can preserve a sense of identity and comfort in an unfamiliar or hostile environment. As music crosses cultural, linguistic, and political boundaries, it continually changes. While human mobility and mediation have always shaped music-making, our current era of digital connectedness introduces new creative opportunities and inspiration even as it extends concerns about issues such as copyright infringement and cultural appropriation.
(3 reviews)
Writing for Electronic Media
Copyright Year: 2017
Contributor: Champagne
Publisher: Rebus Community
License: CC BY-NC-SA
Welcome to Writing for Electronic Media, an OER textbook. OER stands for Open Educational Resource, which means it’s free for all who access. Since it is electronic, I will do what I can to keep it updated with the changing media. People’s viewing habits are changing as they migrate to mobile sources, social media, and kitten videos.Television News is still a dominant #1 source, and radio is still the safest way to stay informed in your car. Hopefully, you already have some journalism background. This book does not teach the who, what, when, where, why, and how of reporting; its goal is to teach how to present the journalism you already know via electronic media, primarily television.
(3 reviews)
eMarketing - The Essential Guide to Online Marketing
Copyright Year: 2012
Publisher: BCcampus
License: CC BY-NC-SA
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
(3 reviews)
Korean Through Folktales
Copyright Year: 2017
Contributor: Yoon
Publisher: Portland State University Library
License: CC BY-NC
Korean Through Folktales consists of four chapters and each centers on a famous Korean folktale. The lessons and values that famous folktales teach are embedded and permeated in various aspects of the Koran culture. Using folktales in the curriculum will provide an engaging way to expose students to a slice of the target culture that native Koreans are naturally exposed to at an early age. Through the selected folktales and various activities offered in the book, students can gain cultural knowledge and insights into traditional and cultural values while they are given linguistic lessons to reinforce their acquired skills and to apply the learned materials in an integrated approach.
(1 review)
Clinical Procedures for Safer Patient Care
Copyright Year: 2015
Contributors: Doyle and McCutcheon
Publisher: BCcampus
License: CC BY
The checklist approach, used in this textbook, aims to provide standardized processes for clinical skills and to help nursing schools and clinical practice partners keep procedural practice current. Each skill/procedure is covered in a chapter that has learning objectives, a brief overview of the relevant theory, checklists of steps for procedures with the rationale behind each step of the process, and a summary of key takeaways. Key terms are set in bold throughout the book and laid out again in a Glossary in the appendix. All 88 checklists are also summarized, and hyperlinked to the original checklist, in the appendix.
(9 reviews)
Education for a Digital World: Advice, Guidelines and Effective Practice from Around Globe
Copyright Year: 2008
Contributors: Hirtz and Harper
Publisher: BCcampus
License: CC BY-SA
Education for a Digital World contains a comprehensive collection of proven strategies and tools for effective online teaching, based on the principles of learning as a social process. It offers practical, contemporary guidance to support e-learning decision-making, instructional choices, as well as program and course planning, and development.
(10 reviews)