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    Read more about Sports Marketing: An Australian Perspective

    Sports Marketing: An Australian Perspective

    Copyright Year:

    Contributor: Richards

    Publisher: Western Sydney University

    License: CC BY-NC-SA

    Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 ā€“ Quality Education.

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    Read more about Guide to Italian art in the 1300s

    Guide to Italian art in the 1300s

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    Contributors: Ezra, Harris, and Zucker

    Publisher: Smarthistory

    License: CC BY-NC-SA

    This book contains all of Smarthistoryā€™s content for Italian art in the 1300s.

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    Read more about Principles of Biology: Biology 211, 212, and 213

    Principles of Biology: Biology 211, 212, and 213

    Copyright Year:

    Contributors: Bartee, Shriner, and Creech

    Publisher: Open Oregon Educational Resources

    License: CC BY

    The Principles of Biology sequence (BI 211, 212 and 213) introduces biology as a scientific discipline for students planning to major in biology and other science disciplines. Laboratories and classroom activities introduce techniques used to study biological processes and provide opportunities for students to develop their ability to conduct research.

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    Read more about Building User Interfaces for Modern Web Applications: React Programming

    Building User Interfaces for Modern Web Applications: React Programming

    Copyright Year:

    Contributor: Yang

    Publisher: The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)

    License: CC BY-NC

    Since Facebook released React as an open-source software library for front-end programming in 2013, React has gain popularity quickly. Although there are other frameworks or libraries, React is considered a programmer-friendly JavaScript library using the functional programming approach for the front-end web application development. Teaching and learning React can provide training in Functional Programming, Software Engineering Principles, and the Event-Driven Programming Paradigm. The ultimate goal of this eTextbook is to provide a timely support for teaching the state-of-the-art technology as the React ecosystem evolves.

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    Read more about Intro to Journalism Handbook: An Open Educational Resource for Journalism Students

    Intro to Journalism Handbook: An Open Educational Resource for Journalism Students

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    Contributor: Downing

    Publisher: The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)

    License: CC BY-NC

    This book is intended as an open educational resource for beginning journalism students. It contains information on such topics as the First Amendment, 5 Ws (and H), the inverted pyramid, headlines and subheads, AP and in-house style, writing and editing exercises, and guidance on strategies for covering various stories and/or events.

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    Read more about Exploring Public Speaking - 4th Edition

    Exploring Public Speaking - 4th Edition

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    Contributors: Tucker, LeHew, Burger, Daniel, Drye, Hunsicker, and Mendes

    Publisher: University System of Georgia

    License: CC BY-NC-SA

    Exploring Public Speaking is a usable, zero-cost textbook for basic public speaking courses or courses that include basic public speaking skills as one of their primary learning outcomes. The free, open nature of the text means that instructors are able to use all or part of it, and add their own materials. Standout features include coverage of PowerPoint, audience analysis and responsiveness, ethics in public speaking, persuasion, special occasion speeches, and structure of speeches. Because it was written by communication professors with decades of experience in the classroom, Exploring Public Speaking is made to fit the needs of basic public speaking students.

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    Read more about Comparative Politics: A Practical Guide for a Globalizing World

    Comparative Politics: A Practical Guide for a Globalizing World

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    Contributors: Oberle, Kelley, Robson, Cook, Pepin, Brimhall, Patten, Williams, and Chambers

    Publisher: Colorado Mesa University

    License: CC BY-NC

    Comparative Politics: A Practical Guide for a Globalizing World is perhaps the first to be written with an emphasis on case studies from the Global South and other alternative perspectives in comparative politics. This text focuses on themes and case studies that are often missing in more traditional comparative politics textbooks, and thus is best accompanied by other resources to give students a foundation in the fundamentals.

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    Read more about Alternativas de alimentaciĆ³n para rumiantes

    Alternativas de alimentaciĆ³n para rumiantes

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    Contributors: Cargua-ChƔvez, Carrillo-Cruz, and CedeƱo-Garcƭa

    Publisher: Editorial Grupo AEA

    License: CC BY-NC-SA

    Se examina estrategias para optimizar la alimentaciĆ³n de rumiantes mediante el cultivo y manejo de diferentes forrajes en Santo Domingo de los TsĆ”chilas, Ecuador. En el primer capĆ­tulo, se destaca cĆ³mo el encalado y la fertilizaciĆ³n mejoran el rendimiento del maĆ­z, enfatizando en dosis Ć³ptimas de nutrientes. El segundo capĆ­tulo aborda la fertilizaciĆ³n orgĆ”nica del pasto Mombasa bajo sombra de naranja, resaltando la superioridad de la pollinaza en el incremento de rendimiento y calidad del forraje. Los capĆ­tulos siguientes se centran en la edad Ć³ptima de corte para maximizar la biomasa del pasto Cuba OM-22, el manejo del King Grass como alternativa forrajera para el sector ganadero, y el desarrollo del forraje verde hidropĆ³nico de sorgo y maĆ­z a dos densidades de siembra, demostrando que tĆ©cnicas especĆ­ficas de manejo y cultivo pueden significativamente influir en la productividad y sostenibilidad de la alimentaciĆ³n rumiante. A travĆ©s de estos estudios, el libro propone soluciones prĆ”cticas y sustentables para mejorar la nutriciĆ³n de rumiantes en entornos tropicales.

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    Read more about La RevoluciĆ³n de la Inteligencia Artificial en la EducaciĆ³n Superior

    La RevoluciĆ³n de la Inteligencia Artificial en la EducaciĆ³n Superior

    Copyright Year:

    Contributors: Silva-PeƱafiel, Castillo-Parra, Tixi-Gallegos, and Urgiles-Rodrƭguez

    Publisher: Editorial Grupo AEA

    License: CC BY-NC-SA

    Se analiza el impacto transformador de la inteligencia artificial (IA) en la educaciĆ³n superior, destacando las innovaciones tecnolĆ³gicas y sus aplicaciones prĆ”cticas. Se enfoca en cĆ³mo la IA estĆ” redefiniendo los mĆ©todos de enseƱanza y aprendizaje, ofreciendo personalizaciĆ³n y eficiencia en los procesos educativos. En los primeros capĆ­tulos, se expone la evoluciĆ³n y las definiciones fundamentales de la IA, subrayando su creciente integraciĆ³n en la educaciĆ³n y cĆ³mo esta tecnologĆ­a promete personalizar la experiencia de aprendizaje, adaptando los contenidos a las necesidades individuales de los estudiantes. AdemĆ”s, se examinan los sistemas de gestiĆ³n del aprendizaje impulsados por IA, que facilitan una instrucciĆ³n adaptativa y personalizada, y las herramientas de evaluaciĆ³n y retroalimentaciĆ³n automatizada, que proporcionan anĆ”lisis instantĆ”neos y comentarios personalizados. Se discuten los desafĆ­os Ć©ticos y legales asociados, especialmente en tĆ©rminos de privacidad y seguridad de los datos, junto con la necesidad de un marco Ć©tico para el uso responsable de la IA en entornos educativos. Los capĆ­tulos finales abordan casos de estudio y aplicaciones prĆ”cticas de la IA en la educaciĆ³n superior, resaltando implementaciones exitosas y lecciones aprendidas que podrĆ­an guiar futuras investigaciones y desarrollos en el campo.

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    Read more about Normas Internacionales de InformaciĆ³n Financiera, su AplicaciĆ³n Financiera, Contable y Tributaria

    Normas Internacionales de InformaciĆ³n Financiera, su AplicaciĆ³n Financiera, Contable y Tributaria

    Copyright Year:

    Contributor: Navarrete-Zambrano

    Publisher: Editorial Grupo AEA

    License: CC BY-NC-SA

    El libro se centra en las Normas Internacionales de InformaciĆ³n Financiera (NIIF) y su relevancia en el Ć”mbito financiero, contable y tributario. Estas normas buscan garantizar que la informaciĆ³n financiera presentada en los estados financieros sea comparable, transparente y de alta calidad, ayudando a los inversores y otros usuarios a tomar decisiones econĆ³micas informadas. El libro aborda diversos temas relacionados con las NIIF y NIC, como el marco conceptual para la informaciĆ³n financiera, la presentaciĆ³n de estados financieros, instrumentos financieros, arrendamientos, inventarios, estado de flujo de efectivo, impuestos diferidos, propiedad, planta y equipo, entre otros. Es una herramienta esencial para profesionales y estudiantes en el campo de la contabilidad y finanzas que buscan comprender y aplicarlas en su trabajo diario.

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