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Customer Centric Strategy
Copyright Year: 2021
Contributor: Shields
Publisher: eCampusOntario
License: CC BY-NC-SA
Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.
(1 review)
Comparisons of the Codex Alimentarius Principles of Nutrition Labelling and Relevant Guidelines of Taiwan and the United States
Copyright Year: 2022
Contributors: Chiang, Yuan, and Liang
Publisher: Software Liberty Association, Taiwan
License: CC BY-NC-SA
Codex Guidelines on Nutrition Labelling and The US 21 CFR PART 101.9 Nutrition Labeling are the primary references for Taiwan FDA to establish and amend the nutrition labeling regulations.
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(0 reviews)
Tutorials of Visual Graphic Communication Programs for Interior Design, Volume 2
Copyright Year: 2022
Contributor: Cho
Publisher: Iowa State University
License: CC BY-NC
This book is for advanced-level architecture and interior design students who have in-depth knowledge and skills with computer-aided visualization software. The author developed a total of twenty-two chapters to teach practical graphic presentation techniques for architectural presentations. Readers will learn these techniques by following step-by-step tutorials. This book includes multiple exercises for the reader's practice. After completing the tutorials, readers will be able to apply these techniques to their design projects.
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(0 reviews)
Essentials of Exercise and Sport Psychology: An Open Access Textbook
Copyright Year: 2021
Contributors: Zenko and Jones
Publisher: Society for Transparency, Openness, and Replication in Kinesiology
License: CC BY
This text represents the collaboration of more than 70 authors from multiple countries. Essentials of Exercise and Sport Psychology: An Open Access Textbook brings this diverse set of experts together to provide a free, open, accessible textbook for students studying exercise and sport psychology. Primarily directed at undergraduate students, this well-referenced book is also appropriate for graduate students.
(3 reviews)
The Science of Plants
Copyright Year: 2022
Contributors: Michaels, Hoover, and Irish
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC
An approachable guide to the fundamentals of plant science. Created for horticulture students, gardeners, science teachers, and anyone interested in understanding plants and how they grow. This is the required text for HORT 1001/6001 Plant Propagation at the University of Minnesota Department of Horticultural Science.
(1 review)
Intermediate College Writing: Building and Practicing Mindful Writing Skills
Copyright Year: 2022
Contributors: Atkinson and Corbitt
Publisher: Montana Technological Unviersity
License: CC BY-NC-SA
Welcome to Intermediate College Writing: Building and Practicing Mindful Writing Skills, an open textbook designed for use in university‐level courses that focus on cultivating study skills alongside effective academic and workplace writing skills. It offers a no‐cost alternative to commercial products, combining practical guidance with interactive exercises and thoughtfully designed writing opportunities.
(1 review)
Critical Thinking in Academic Research
Copyright Year: 2022
Contributors: Gruwell and Ewing
Publisher: Minnesota State Colleges and Universities
License: CC BY-SA
Critical Thinking in Academic Research will introduce students to the techniques and principles of critical thinking. However, a commitment to lifelong learning is required for critical thinking, it takes more than a single course or reading a book. In order for students to develop their own arguments, they need to find supporting evidence. This text provides guidance on developing research questions and finding resources to answer the questions.
(3 reviews)
Dress, Appearance, and Diversity in U.S. Society
Copyright Year: 2020
Contributors: Reddy-Best, Elder, and Hassall
Publisher: Iowa State University
License: CC BY
This book introduces topics about identity, dress, and the body. Through the content, readers explore how individuals and communities use dress as a way to communicate (i.e. “negotiate” in fashion studies) their various identities. There is heightened attention to social justice, power, privilege, and oppression. That is, the content focuses on the experiences of historically marginalized communities and the ways they navigate dress and dressing their bodies in different contexts. In the first part of the book, readers are introduced to concepts and theories related to fashion, clothing, dress, and/or accessories. In the second part, readers examine the role that fashion, clothing, dress, and/or accessories play in identity development for individuals in marginalized communities in the United States.
(2 reviews)
Principles of Finance
Contributors: Dahlquist, Knight, and Adams
Publisher: OpenStax
License: CC BY
Designed to meet the scope and sequence of your course, Principles of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of financial calculator and downloadable Microsoft Excel data exercises also engage students in experiential learning throughout. With flexible integration of technical instruction and data, this title prepares students for current practice and continual evolution.
(3 reviews)
Introduction to Political Science
Copyright Year: 2022
Contributors: Rom, Hidaka, and Walker
Publisher: OpenStax
License: CC BY
Designed to meet the scope and sequence of your course, OpenStax Introduction to Political Science provides a strong foundation in global political systems, exploring how and why political realities unfold. Rich with examples of individual and national social action, this text emphasizes students’ role in the political sphere and equips them to be active and informed participants in civil society. Learn more about what this free, openly-licensed textbook has to offer you and your students.
(2 reviews)