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    Read more about Foundations in Digital Marketing

    Foundations in Digital Marketing

    Copyright Year:

    Contributor: Grayson

    Publisher: BCcampus

    License: CC BY

    Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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    Read more about Action Research

    Action Research

    Copyright Year:

    Contributors: Clark, Porath, Thiele, and Jobe

    Publisher: New Prairie Press

    License: CC BY-NC

    Action research is a common journey for graduate students in education and other human science fields. This book attempts to meet the needs of graduate students, in-service teachers, and any other educators interested in action research and/or self-study. The chapters of this book draw on our collective experiences as educators in a variety of educational contexts, and our roles guiding educator/researchers in various settings. All of our experiences have enabled us to question and refine our own understanding of action research as a process and means for pedagogical improvement. The primary purpose of this book is to offer clear steps and practical guidance to those who intend to carry out action research for the first time. As educators begin their action research journey, we feel it is vital to pose four questions: 1) What is action research, and how is it distinct from other educational research?; 2) When is it appropriate for an educator to conduct an action research project in their context?; 3) How does an educator conduct an action research project?; 4) What does an educator do with the data once the action research project has been conducted? We have attempted to address all four questions in the chapters of this book.

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    Read more about Crop Adaptation and Improvement for Drought-Prone Environments

    Crop Adaptation and Improvement for Drought-Prone Environments

    Copyright Year:

    Contributors: Kane, Foncéka, and Dalton

    Publisher: New Prairie Press

    License: CC BY-SA

    This book focuses on three important elements in the development of cereal and legume crops in semi-arid West Africa. The first section illustrates the socioeconomic factors that affect the food system for these crops and contains an overview of crop production and consumption in the region. Then, important inputs that affect system productivity are presented: preferences for new seed varieties, yield response to fertilizer, counterfeit herbicides, climate information, and the way farmers develop expectations about the weather events that shape cropping outcomes. The final chapter of section one is dedicated to understanding urban consumer preferences for processed food products derived from pearl millet.

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    Read more about Confident Supervisors: Creating Independent Researchers

    Confident Supervisors: Creating Independent Researchers

    Copyright Year:

    Contributors: Gasson, Bruce, Stoodley, Blacker, and Winter

    Publisher: James Cook University

    License: CC BY-NC-SA

    Confident Supervisors is intended to be both a textbook and a professional development resource for Higher Degree Research supervisors and researcher developers involved in providing workshops and resources to support research supervisors in their practice. Throughout this book, authors introduce different theoretical frameworks and concepts to provide supervisors with tools and strategies for responding to the challenges and opportunities associated with research supervision. It contains chapters written by current supervisors and research support partners who are engaged in the scholarship of supervision and can share the practical and theoretical constructs they employ in their practice. The authors have been drawn from a broad range of higher education and research contexts and contribute understandings of local and global relevance. This openly available eBook responds to turbulent times in higher education, offering practical tips and suggestions for supervisors to pivot to changing contexts.

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    Read more about Inclusive Approach to Anthropometric Body Measurement Assessments

    Inclusive Approach to Anthropometric Body Measurement Assessments

    Copyright Year:

    Contributors: LaForest, Hughes, and Nielsen

    Publisher: Toronto Metropolitan University

    License: CC BY-NC

    “Inclusive Approach to Anthropometric Body Measurement Assessments” is an open educational resource (OER) created for undergraduate nursing students at the introductory level. The resource introduces students to body measurements, but does so in an inclusive manner. This resource is a unique contribution to nursing education as content is theoretically informed by an inclusive approach to assessment that incorporates culturallyresponsive techniques related to race/ethnicity, gender/sex/ sexual orientation, body sizes/types, and ability/disability. It is part of the first health assessment resource that is informed by clinical judgment with the goal to facilitate students’ clinical decision making and ability to prioritize care by recognizing and acting on cues and signs of clinical deterioration. Interactive clinical judgment activities and formative assessments to evaluate a student’s learning are integrated throughout the resource. The integration of clinical judgment throughout this resource will support students’ capacity to enhance patient safety and equitable health outcomes as well as their success in writing national nursing exams to become licensed to work as a Nurse.

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    Read more about Fostering Communities of Transformation in STEM Higher Education: A Multi-institutional Collection of DEI Initiatives

    Fostering Communities of Transformation in STEM Higher Education: A Multi-institutional Collection of DEI Initiatives

    Copyright Year:

    Contributors: Briganti, Sible, and Brown

    Publisher: Virginia Tech Publishing

    License: CC BY

    Dive into the multifaceted landscape of inclusive excellence in STEM education with Fostering Communities of Transformation in STEM Higher Education. This scholarly work examines transformative initiatives from Virginia Tech, Radford University, Trinity Washington University, and Towson University, showcasing their role as catalysts in cultivating inclusive excellence across diverse STEM disciplines. Take inspiration from their projects and guidance from their lessons learned with this collection.

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    Read more about Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

    Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

    Copyright Year:

    Contributors: Gau and Kovar-Gough

    Publisher: Virginia Commonwealth University

    License: CC BY-NC

    This work was created by members of the Medical Library Association’s Collection Development Caucus to provide librarians with key concepts about health sciences collection development. The chapters provide an overview of the responsibilities and tasks involved in the development and management of health sciences collections; it is recommended that readers refer to the references and further reading sections in each chapter for a more detailed look at each topic.

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    Read more about Legal Fundamentals of Healthcare Law

    Legal Fundamentals of Healthcare Law

    Copyright Year:

    Contributor: Jackman

    Publisher: University of West Florida Pressbooks

    License: CC BY-NC-SA

    Healthcare, a field dedicated to the well-being of individuals and communities, operates within an intricate web of legal principles. Understanding these laws is not simply a professional necessity for doctors, nurses, administrators, and researchers; it’s also an ethical imperative for anyone who interacts with the healthcare system. This book is your compass, guiding you through the labyrinth of legal fundamentals that shape the landscape of healthcare.

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    Read more about Fundamentals of Cell Biology

    Fundamentals of Cell Biology

    Copyright Year:

    Contributors: Dalton, Young, and Ng-Cornish

    Publisher: Oregon State University

    License: CC BY-NC

    This textbook is focused specifically on the principles and concepts of a foundational Cell Biology course. The book takes a more conceptual approach that highlights how scientists study cells, and how to analyze and interpret experimental results. Rather than focusing primarily on historical experiments that were key to our understanding of cells, the book explores a range of more modern experimental techniques so that students can begin to understand how cells are studied now, in the 21st century. The book includes over 200 newly created illustrations and animations, that were specifically designed for this book, as well as review questions at the end of each chapter, to help students explore and understand the material.

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    Read more about Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

    Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

    Copyright Year:

    Contributors: Venkatesh, Brown, and Sullivan

    Publisher: Virginia Tech Libraries

    License: CC BY-NC

    Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information systems. This book is designed to provide principles, strategies, and guidance specifically for researchers in these disciplines so that they can use mixed-methods research more effectively.

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