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Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Copyright Year: 2009

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

License: CC BY-NC-SA

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(5 reviews)

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Read more about Introduction to Probability

Introduction to Probability

Copyright Year: 1997

Contributors: Grinstead and Snell

Publisher: American Mathematical Society

License: Free Documentation License (GNU)

Probability theory began in seventeenth century France when the two great French mathematicians, Blaise Pascal and Pierre de Fermat, corresponded over two problems from games of chance. Problems like those Pascal and Fermat solved continuedto influence such early researchers as Huygens, Bernoulli, and DeMoivre in establishing a mathematical theory of probability. Today, probability theory is a wellestablished branch of mathematics that finds applications in every area of scholarlyactivity from music to physics, and in daily experience from weather prediction topredicting the risks of new medical treatments.

(6 reviews)

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Read more about Introduction to Physical Oceanography

Introduction to Physical Oceanography

Copyright Year: 2008

Contributor: Stewart

License: CC BY-NC-SA

This textbook covers physical-oceanographic processes, theories, data, and measurements, targeted at upper-division undergraduates and graduate students in oceanography, meteorology, and ocean engineering. In addition to the classical topics, the author includes discussions of heat fluxes, the role of the ocean in climate, the deep circulation, equatorial processes including El Nino, data bases used by oceanographers, the role of satellites and data from space, ship-based measurements, and the importance of vorticity in understanding oceanic flows. Students should have studied differential equations and introductory college physics, although math is de-emphasized.

(4 reviews)

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Read more about International Trade: Theory and Policy

International Trade: Theory and Policy

Copyright Year: 2010

Contributor: Suranovic

Publisher: Saylor Foundation

License: CC BY-NC-SA

International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.

(3 reviews)

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Read more about International Finance: Theory and Policy

International Finance: Theory and Policy

Copyright Year: 2010

Contributor: Suranovic

Publisher: Saylor Foundation

License: CC BY-NC-SA

International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.

(4 reviews)

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Read more about Information Systems: A Manager's Guide to Harnessing Technology

Information Systems: A Manager's Guide to Harnessing Technology

Copyright Year: 2015

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

(7 reviews)

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Read more about Exploring Business

Exploring Business

Copyright Year: 2016

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way.

(12 reviews)

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Read more about eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition

eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition

Copyright Year: 2022

Contributors: Solomons, Kliphuis, and Wadley

Publisher: Red & Yellow

License: CC BY-NC-SA

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.

(15 reviews)

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Read more about Elementary Algebra

Elementary Algebra

Copyright Year: 2011

Contributor: Redden

Publisher: Saylor Foundation

License: CC BY-NC-SA

It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, elementary algebra and intermediate algebra. This textbook, Elementary Algebra, is the first part, written in a clear and concise manner, making no assumption of prior algebra experience. It carefully guides students from the basics to the more advanced techniques required to be successful in the next course.

(12 reviews)

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Read more about Collaborative Statistics

Collaborative Statistics

Copyright Year: 2012

Contributors: Illowsky and Dean

Publisher: OpenStax CNX

License: CC BY

Collaborative Statistics was written by Barbara Illowsky and Susan Dean, faculty members at De Anza Collegein Cupertino, California. The textbook was developed over several years and has been used in regularand honors-level classroom settings and in distance learning classes. Courses using this textbook have beenarticulated by the University of California for transfer of credit. The textbook contains full materials forcourse offerings, including expository text, examples, labs, homework, and projects. A Teacher's Guide iscurrently available in print form and on the Connexions site at and supplemental course materials including additional problem sets and video lectures are available. The on-line text for each of these collections collections willmeet the Section 508 standards for accessibility.

(18 reviews)

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