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Writing for Electronic Media

Contributor: Champagne

Publisher: Rebus Community

License: CC BY-NC-SA

Welcome to Writing for Electronic Media, an OER textbook. OER stands for Open Educational Resource, which means it’s free for all who access. Since it is electronic, I will do what I can to keep it updated with the changing media. People’s viewing habits are changing as they migrate to mobile sources, social media, and kitten videos.Television News is still a dominant #1 source, and radio is still the safest way to stay informed in your car. Hopefully, you already have some journalism background. This book does not teach the who, what, when, where, why, and how of reporting; its goal is to teach how to present the journalism you already know via electronic media, primarily television.

(3 reviews)

The Essence of Mathematics Through Elementary Problems

Contributors: Borovik and Gardiner

Publisher: Open Book Publishers

License: CC BY

It is increasingly clear that the shapes of reality – whether of the natural world, or of the built environment – are in some profound sense mathematical. Therefore it would benefit students and educated adults to understand what makes mathematics itself ‘tick’, and to appreciate why its shapes, patterns and formulae provide us with precisely the language we need to make sense of the world around us. The second part of this challenge may require some specialist experience, but the authors of this book concentrate on the first part, and explore the extent to which elementary mathematics allows us all to understand something of the nature of mathematics from the inside. The Essence of Mathematics consists of a sequence of 270 problems – with commentary and full solutions. The reader is assumed to have a reasonable grasp of school mathematics. More importantly, s/he should want to understand something of mathematics beyond the classroom, and be willing to engage with (and to reflect upon) challenging problems that highlight the essence of the discipline. The book consists of six chapters of increasing sophistication (Mental Skills; Arithmetic; Word Problems; Algebra; Geometry; Infinity), with interleaved commentary. The content will appeal to students considering further study of mathematics at university, teachers of mathematics at age 14-18, and anyone who wants to see what this kind of elementary content has to tell us about how mathematics really works.

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(0 reviews)

Foundations of Educational Technology

Contributor: Thompson

Publisher: Oklahoma State University

License: CC BY-NC

This text provides a a graduate level introduction to the field of educational technology.

(1 review)

Principles of Microeconomics: Scarcity and Social Provisioning

Contributors: Dean, Elardo, Green, Wilson, and Berger

Publisher: Open Oregon Educational Resources

License: CC BY

Principles of Microeconomics: Scarcity and Social Provisioning takes a pluralistic approach to the standard topics of an introductory microeconomics course. The text builds on the chiefly neoclassical material of the OpenStax Principles of Economics text, adding extensive content from heterodox economic thought. Emphasizing the importance of pluralism and critical thinking, the text presents the method and theory of neoclassical economics alongside critiques thereof and heterodox alternatives in both method and theory. This approach is taken from the outset of the text, where contrasting definitions of economics are discussed in the context of the various ways in which neoclassical and heterodox economists study the subject. The same approach–of theory and method, critique, and alternative theory theory and method–is taken in the study of consumption, production, and market exchange, as well as in the applied theory chapters. Historical and contemporary examples are given throughout, and both theory and application are presented with a balanced approach.

(2 reviews)

Law 101: Fundamentals of the Law

Contributor: Martella

Publisher: Open SUNY

License: CC BY

Law 101: Fundamentals of Law, New York and Federal Law is an attempt to provide basic legal concepts of the law to undergraduates in easily understood plain English. Each chapter covers a different area of the law. Areas of law were selected based on what legal matters undergraduates may typically encounter in their daily lives. The textbook is introductory by nature and not meant as a legal treatise.Facebook

(1 review)

A grammar of Komnzo

Contributor: Döhler

Publisher: Language Science Press

License: CC BY

Komnzo is a Papuan language of Southern New Guinea spoken by around 250 people in the village of Rouku. Komnzo belongs to the Tonda subgroup of the Yam language family, which is also known as the Morehead Upper-Maro group. This grammar provides the first comprehensive description of a Yam language. It is based on 16 months of fieldwork. The primary source of data is a text corpus of around 12 hours recorded and transcribed between 2010 and 2015. Komnzo provides many fields of future research, but the most interesting aspect of its structure lies in the verb morphology, to which the two largest chapters of the grammar are dedicated. Komnzo verbs may index up to two arguments showing agreement in person, number and gender. Verbs encode 18 TAM categories, valency, directionality and deictic status. Morphological complexity lies not only in the amount of categories that verbs may express, but also in the way these are encoded. Komnzo verbs exhibit what may be called ‘distributed exponence’, i.e. single morphemes are underspecified for a particular grammatical category. Therefore, morphological material from different sites has to be integrated first, and only after this integration can one arrive at a particular grammatical category. The descriptive approach in this grammar is theory-informed rather than theory-driven. Comparison to other Yam languages and diachronic developments are taken into account whenever it seems helpful.

(1 review)

eMarketing - The Essential Guide to Online Marketing

Publisher: BCcampus

License: CC BY-NC-SA

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

(3 reviews)

Guía Para Realizar Textos Abiertos Con Estudiantes

Contributors: Mays, DeRosa, and Jhangiani

Publisher: Pontificia Universidad Católica de Valparaíso

License: CC BY-SA

¿Qué es la pedagogía abierta? ¿Cómo la están poniendo en práctica los profesores en sus aulas para construir textos abiertos y otros recursos educativos abiertos? ¿Cuáles son las ventajas de la pedagogía abierta? Esta sección responde a estas preguntas y proporciona ideas para trabajar dentro de las estructuras de enseñanza existentes para introducir la pedagogía abierta en sus clases.

(2 reviews)

An Introduction to Technical Theatre

Contributor: Sanders

Publisher: Pacific University Press

License: CC BY-NC

An Introduction to Technical Theatre draws on the author’s experience in both the theatre and the classroom over the last 30 years. Intended as a resource for both secondary and post-secondary theatre courses, this text provides a comprehensive overview of technical theatre, including terminology and general practices.

(10 reviews)

Business Math: A Step-by-Step Handbook

Contributor: Olivier

Publisher: Lyryx

License: CC BY-NC-SA

Business Mathematics was written to meet the needs of a twenty-first century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop a step-by-step problem-solving approach.

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(0 reviews)