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Principles of Marketing
Copyright Year: 2022
Contributors: Gomez Albrecht, Green, and Hoffman
Publisher: OpenStax
License: CC BY
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
(2 reviews)
Nursing Assistant
Copyright Year: 2022
Contributor: Sandquist Reuter
Publisher: Chippewa Valley Technical College
License: CC BY
Chippewa Valley Technical College is pleased to announce the release of the Nursing Assistant OER textbook with CC BY licensing. This book was developed for use in Nursing Assistant courses with funding from the Higher Education Emergency Relief Fund (HEERF). It contains remixed content from Open RN textbooks and other OER sources as well as new content. Chapters contain interactive learning activities and videos of instructor skills demonstrations.
(1 review)
Basic Engineering Data Collection and Analysis
Copyright Year: 2001
Contributors: Vardeman and Jobe
Publisher: Iowa State University
License: CC BY-NC-SA
In Basic Engineering Data Collection and Analysis, Stephen B. Vardeman and J. Marcus Jobe stress the practical over the theoretical. Step by step, students get real engineering data and scenario examples along with chapter-long case studies that illustrate concepts in realistic, thoroughly detailed situations. This approach encourages students to work through the material by carrying out data collection and analysis projects from problem formulation through the preparation of professional technical reports—just as if they were on the job.
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The Essential Guide to Planet Earth
Copyright Year: 2020
Contributor: Burger
Publisher: Benjamin Burger
License: CC BY
Every moment of your life will be from the perspective of a single planet—Planet Earth. You were born here and you will die here. This textbook is a guide to your home, to your place in the universe. By taking this course, you will learn about your home planet: how it works and how we know it works this way. This course is a user's manual for planet Earth, with direct recommendations for future generations, such as yourself, to maintain its health and natural wonders. As an astute student, you will be introduced to the theoretical principles of science and of how to defend yourself from the spread of ignorance. You will learn about Earth’s dimensions and motions, as well as how to navigate its surface. You will learn how energy originates from the closest star (the Sun), its Moon, and other sources of energy in the Earth’s active core and how this energy can be used and stored. You will learn basic scientific principles of matter, the makeup of substances that form the field of chemistry. You will examine the planet’s atmosphere, the air that you are breathing as you read this, and how that air is slowly changing. You will explore the vast abundance of Earth’s water, covering the planet in enormous oceans, abundant lakes, and rivers, as well as frozen water locked within snow and ice. You will learn how to predict wind and storms and how climates shift. You will lead your own exploration of the solid interior of the Earth, the composition of mountains, rocks, and dirt. You will learn about life, the most unique feature of the planet. You will explore theories of how life arose and how it has evolved and changed over time, learning that you are of Earth and the story of your own origin on this planet. You will undertake an examination of the great biomes of jungles, forests, and deserts and the life that exists within them. You will survey the important field of biology as you learn about life and its interactions with the planet. In the end, you will come to face the ominous future of your own planet, of the changes that are now occurring. Your planet is not the same as your ancestors, nor grandparents, nor your parents at your age—Earth today is quickly being altered, and you will need to adapt to this change. This course will teach you how to prepare for this change and how to protect the planet from further alteration to the point that it becomes lifeless. This class will be challenging, but with enough dedication and commitment, you will succeed in learning the material. You will cherish the knowledge presented in this class for the rest of your life.
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Knowledge For Humans
Contributor: Huenemann
Publisher: Charlie Huenemann
License: CC BY-SA
Knowledge for Humans is a textbook aimed at introducing students to fundamental questions about knowledge and skepticism. Many topics often covered in epistemology textbooks are also covered here, such as radical Cartesian skepticism, phenomenalism, externalism, and naturalism. But the text also covers useful topics that are not usually included, such as the social conditions for knowledge, common fallacies, Bayesianism, the internet, conspiracy theories, and how we should go about arguing with one another. It’s written in an easy-going style with clear examples and funny diagrams.
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Introduction to Political Science Research Methods - 1st Edition
Contributors: Franco, Lee, and Vue
Publisher: Academic Senate for California Community Colleges
License: CC BY-NC
Welcome to the official website for Introduction to Political Science Research Methods and Polimetrics: A Stata Companion to Introduction to Political Science Research Methods workbook!
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Fundamentals of Human Geography
Copyright Year: 2023
Contributor: Cheung
Publisher: Wing Cheung
License: CC BY
Fundamentals of Human Geography is a college-level digital textbook aimed at introducing undergraduate students to the field of human and cultural geography.
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Practicing and Presenting Social Research
Contributors: Robinson and Wilson
Publisher: University of British Columbia Library
License: CC BY-NC
This open-access textbook is for those who want to write exemplary social research. It provides an extensive outline of each step of the research process: outlining practical tools for conceptualizing its beginnings, generating proposals, getting ethics approval, relaxing from the stresses of research, writing academically, conducting a literature review, drafting a methods section, collecting the right data, formulating the findings, and sharing the results. Woven throughout each chapter are testimonies of other students who have likewise persevered through the research process, relating their obstacles, solutions, and motivations to each stage of the research process to illuminate not only the technical goals of research, but also the emotional maturity that research entails.
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Earth, Space, and Environmental Science Explorations with ArcGIS Pro - Second Edition
Contributor: Cheung
Publisher: Wing Cheung
License: CC BY
When I first started teaching Geographic Information Systems (GIS) over 15 years ago, there were only a handful of GIS tutorial books on the market. While a few of them focused on a particular theme, many of them were mainly technical publications with no unifying theme. These publications are perfect for teaching new users about basic GIS operations and continue to be invaluable to many users today. However, these publications consisted of tutorials focusing on vastly different real-world scenarios, and felt a little disjointed to integrate into a class that focuses on a specific field (e.g. Environmental Science, Geography, Urban Planning). Since then, I am happy to see that there has been a proliferation of publications that are not only focused on introducing the technology, but also provide an introduction to a specific field as well as GIS.
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Plan para el éxito en la universidad y la carrera profesional v 1.3
Copyright Year: 2021
Contributors: Dillon, Hill, and Lamoreaux
Publisher: Rebus Community
License: CC BY
Blueprint for Success in College and Career es una remezcla de cuatro REA (recursos educativos abiertos) ya existentes: A Different Road To College: A Guide For Transitioning To College For Non-traditional Students de Alise Lamoreaux, How to Learn Like a Pro! de Phyllis Nissila, Foundations of Academic Success: Words of Wisdom, editado por Thomas Priester, College Success, proporcionado por Lumen Learning, y un libro de texto previamente protegido por derechos de autor con contenido que ahora tiene licencia abierta: Blueprint for Success in College: Indispensable Study Skills and Time Management Strategies, de Dave Dillon. Blueprint for Success in College and Career, un OER (Open Educational Resource) es una guía gratuita para que les estudiantes tengan éxito en el aula y en su carrera. Este texto, diseñado para mostrar cómo tener éxito en la universidad y en la preparación de la carrera, se centra en las técnicas de estudio, la gestión del tiempo, la exploración de la carrera, la salud y los conocimientos financieros.
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