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Read more about Principles of Marketing

Principles of Marketing

Copyright Year: 2022

Contributors: Gomez Albrecht, Green, and Hoffman

Publisher: OpenStax

License: CC BY

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

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Read more about Original Études for the Developing Conductor

Original Études for the Developing Conductor

Copyright Year: 2023

Contributors: Caldwell and Shapiro

Publisher: Virginia Tech Publishing

License: CC BY-NC-SA

Original Études for the Developing Conductor is a collection of supplemental études designed to enhance contemporary conducting pedagogy by amplifying the voices of composers from historically excluded groups. Each étude was commissioned from and composed by a living composer, the majority of whom are woman-identifying composers and/or composers of color. Each étude also addresses multiple specific pedagogical goals common to all conducting classrooms.

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Read more about Mental Health is a Verb: A Pocket Guide to Mental Health for Nursing Students - Second Edition

Mental Health is a Verb: A Pocket Guide to Mental Health for Nursing Students - Second Edition

Copyright Year: 2023

Contributors: Bush and Van Der Like

Publisher: University of West Florida Pressbooks

License: CC BY-NC-SA

MENTAL HEALTH IS A VERB is an open education resource written by Jake Bush, Ph.D., RN, CNE, and Jill Van Der Like, DNP, MSN, RNC through the University of West Florida which addresses mental health nursing care. The book opens with a foundational module that provides a brief history of mental health treatment, pertinent theorists, and the underpinning concepts of mental health versus mental illness, followed by a separate chapter on psychopharmacology. The heart of the text is arranged into the most common mental health diagnoses. Additionally, this second edition includes the addition of case studies (modules 8-19), two virtual simulation activities (modules 7 and 13), and a mental health cumulative study guide as an appendix.

(1 review)

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Read more about The Essential Guide to Planet Earth

The Essential Guide to Planet Earth

Copyright Year: 2020

Contributor: Burger

Publisher: Benjamin Burger

License: CC BY

Every moment of your life will be from the perspective of a single planet—Planet Earth. You were born here and you will die here. This textbook is a guide to your home, to your place in the universe. By taking this course, you will learn about your home planet: how it works and how we know it works this way. This course is a user's manual for planet Earth, with direct recommendations for future generations, such as yourself, to maintain its health and natural wonders. As an astute student, you will be introduced to the theoretical principles of science and of how to defend yourself from the spread of ignorance. You will learn about Earth’s dimensions and motions, as well as how to navigate its surface. You will learn how energy originates from the closest star (the Sun), its Moon, and other sources of energy in the Earth’s active core and how this energy can be used and stored. You will learn basic scientific principles of matter, the makeup of substances that form the field of chemistry. You will examine the planet’s atmosphere, the air that you are breathing as you read this, and how that air is slowly changing. You will explore the vast abundance of Earth’s water, covering the planet in enormous oceans, abundant lakes, and rivers, as well as frozen water locked within snow and ice. You will learn how to predict wind and storms and how climates shift. You will lead your own exploration of the solid interior of the Earth, the composition of mountains, rocks, and dirt. You will learn about life, the most unique feature of the planet. You will explore theories of how life arose and how it has evolved and changed over time, learning that you are of Earth and the story of your own origin on this planet. You will undertake an examination of the great biomes of jungles, forests, and deserts and the life that exists within them. You will survey the important field of biology as you learn about life and its interactions with the planet. In the end, you will come to face the ominous future of your own planet, of the changes that are now occurring. Your planet is not the same as your ancestors, nor grandparents, nor your parents at your age—Earth today is quickly being altered, and you will need to adapt to this change. This course will teach you how to prepare for this change and how to protect the planet from further alteration to the point that it becomes lifeless. This class will be challenging, but with enough dedication and commitment, you will succeed in learning the material. You will cherish the knowledge presented in this class for the rest of your life.

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Read more about Introduction to Political Science Research Methods - 1st Edition

Introduction to Political Science Research Methods - 1st Edition

Contributors: Franco, Lee, and Vue

Publisher: Academic Senate for California Community Colleges

License: CC BY-NC

Welcome to the official website for Introduction to Political Science Research Methods and Polimetrics: A Stata Companion to Introduction to Political Science Research Methods workbook!

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Read more about Fundamentals of Human Geography

Fundamentals of Human Geography

Copyright Year: 2023

Contributor: Cheung

Publisher: Wing Cheung

License: CC BY

Fundamentals of Human Geography is a college-level digital textbook aimed at introducing undergraduate students to the field of human and cultural geography.

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Read more about #TheatreAppreciation

#TheatreAppreciation

Copyright Year: 2022

Contributor: Pipino

Publisher: SUNY Oneonta

License: CC BY

#TheatreAppreciation is a textbook for introductory level lecture classes such as Theatre Appreciation and Introduction to Theatre. It provides insight about the art and craft of theatre, a brief exploration of theatre history, and discussion about the styles and forms of theatre along with an overview of professions in the field.

(2 reviews)

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Read more about Elementary Chinese II

Elementary Chinese II

Copyright Year: 2022

Contributor: Zhou

Publisher: Michigan State University

License: CC BY-NC

Elementary Chinese II is aimed at those who have learned Chinese as a second/foreign language for one semester, using the OER textbook “Elementary Chinese I“.

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Read more about Criminal Procedure: Undergraduate Edition Author:

Criminal Procedure: Undergraduate Edition Author:

Copyright Year: 2022

Contributors: Smith, Trachtenberg, and Alexander

Publisher: Michigan State University

License: CC BY-NC-SA

An open textbook for undergraduate Criminal Procedure courses that are typically required of criminal justice majors. The book uses U.S. Supreme Court opinions to illuminate the definition of rights concerning search and seizure, right to counsel, and other aspects of the criminal justice process. This open textbook seeks to make undergraduates familiar with judicial reasoning as well as the definitions of rights relevant to individuals who are drawn into contact with criminal justice officials. The chapters give significant attention to police procedures and individual rights under the Fourth Amendment related to searches, including those using warrants and the situations in which warrant searches are permissible. The book also covers rights in the context of police interrogation, including Miranda warnings and exceptions to the Miranda rule. In addition, there is coverage of the exclusionary rule, right to counsel, plea bargaining, and trial rights. It concludes with a brief examination of rights related to sentencing. This resource challenges undergraduates to understand the development and changes affecting rights as new decisions are issued by the U.S. Supreme Court.

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Read more about Transactional Drafting: Introduction to Contract Drafting and Transactional Practice

Transactional Drafting: Introduction to Contract Drafting and Transactional Practice

Copyright Year: 2021

Contributor: Fernandez

Publisher: Ben Fernandez

License: CC BY-NC-SA

Transactional Drafting: Introduction to Contract Drafting and Transactional Practice contains a condensed presentation of all of the topics typically covered in an upper-level law school class on contract drafting. The book covers drafting from scratch including writing in plain English (not using legalese), avoiding ambiguity, and drafting covenants, rights and prohibitions consistently (using "will" or "shall" for covenants, "may" for rights, and "will not" or "shall not" for prohibitions). And it covers contract organization, from the title and the exordium to the core covenant, deal provisions and "boilerplate," to the testimonium and the signature blocks. The book also includes material on getting up to speed before you start drafting and brainstorming for contingencies after you have finished. In addition to drafting from scratch the book introduces students to the wide range of skills involved in transactional practice. There are chapters on revising form documents, both when you are the original drafter and when you represent the other side. Also, the book includes chapters on negotiating contract language, handling a closing (i.e., verifying authority and getting the documents signed), dealing with ethical issues that arise in contract drafting and execution, drafting a contract amendment, and using computers to draft contracts. Transactional Drafting includes everything students need to know to “hit the ground running” as a transactional attorney.

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