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    Read more about Launch! Advertising and Promotion in Real Time

    Launch! Advertising and Promotion in Real Time

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    Contributors: Solomon, Cornell, and Nizan

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

    (5 reviews)

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    Read more about Introductory Chemistry

    Introductory Chemistry

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    Contributor: Ball

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two features that reinforce the theme of the textbook, that chemistry is everywhere.

    (16 reviews)

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    Read more about Introduction to Physical Oceanography

    Introduction to Physical Oceanography

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    Contributor: Stewart

    License: CC BY-NC-SA

    This textbook covers physical-oceanographic processes, theories, data, and measurements, targeted at upper-division undergraduates and graduate students in oceanography, meteorology, and ocean engineering. In addition to the classical topics, the author includes discussions of heat fluxes, the role of the ocean in climate, the deep circulation, equatorial processes including El Nino, data bases used by oceanographers, the role of satellites and data from space, ship-based measurements, and the importance of vorticity in understanding oceanic flows. Students should have studied differential equations and introductory college physics, although math is de-emphasized.

    (4 reviews)

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    Read more about International Trade: Theory and Policy

    International Trade: Theory and Policy

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    Contributor: Suranovic

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.β€œ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.

    (3 reviews)

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    Read more about International Finance: Theory and Policy

    International Finance: Theory and Policy

    Copyright Year:

    Contributor: Suranovic

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.β€œ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.

    (4 reviews)

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    Read more about Information Systems: A Manager's Guide to Harnessing Technology

    Information Systems: A Manager's Guide to Harnessing Technology

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

    (7 reviews)

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    Read more about eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition

    eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition

    Copyright Year:

    Contributors: Solomons, Kliphuis, and Wadley

    Publisher: Red & Yellow

    License: CC BY-NC-SA

    Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.

    (15 reviews)

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    Read more about Elementary Algebra

    Elementary Algebra

    Copyright Year:

    Contributor: Redden

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, elementary algebra and intermediate algebra. This textbook, Elementary Algebra, is the first part, written in a clear and concise manner, making no assumption of prior algebra experience. It carefully guides students from the basics to the more advanced techniques required to be successful in the next course.

    (12 reviews)

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    Read more about College Algebra

    College Algebra

    Copyright Year:

    Contributors: Stitz and Zeager

    Publisher: Stitz Zeager Open Source Mathematics

    License: CC BY-NC-SA

    College Algebra is an introductory text for a college algebra survey course. The material is presented at a level intended to prepare students for Calculus while also giving them relevant mathematical skills that can be used in other classes. The authors describe their approach as "Functions First," believing introducing functions first will help students understand new concepts more completely.

    (11 reviews)

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    Read more about Calculus - Third Edition

    Calculus - Third Edition

    Copyright Year:

    Contributor: Strang

    Publisher: Wellesley-Cambridge Press

    License: CC BY-NC-SA

    Published in 1991 by Wellesley-Cambridge Press, the book is a useful resource for educators and self-learners alike. It is well organized, covers single variable and multivariable calculus in depth, and is rich with applications.

    (4 reviews)

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