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    Read more about Launch! Advertising and Promotion in Real Time

    Launch! Advertising and Promotion in Real Time

    Copyright Year:

    Contributors: Solomon, Cornell, and Nizan

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

    (5 reviews)

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    Read more about Introductory Chemistry

    Introductory Chemistry

    Copyright Year:

    Contributor: Ball

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two features that reinforce the theme of the textbook, that chemistry is everywhere.

    (16 reviews)

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    Read more about Introduction to Probability

    Introduction to Probability

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    Contributors: Grinstead and Snell

    Publisher: American Mathematical Society

    License: Free Documentation License (GNU)

    Probability theory began in seventeenth century France when the two great French mathematicians, Blaise Pascal and Pierre de Fermat, corresponded over two problems from games of chance. Problems like those Pascal and Fermat solved continuedto influence such early researchers as Huygens, Bernoulli, and DeMoivre in establishing a mathematical theory of probability. Today, probability theory is a wellestablished branch of mathematics that finds applications in every area of scholarlyactivity from music to physics, and in daily experience from weather prediction topredicting the risks of new medical treatments.

    (6 reviews)

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    Read more about International Trade: Theory and Policy

    International Trade: Theory and Policy

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    Contributor: Suranovic

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.β€œ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.

    (3 reviews)

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    Read more about International Finance: Theory and Policy

    International Finance: Theory and Policy

    Copyright Year:

    Contributor: Suranovic

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.β€œ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.

    (4 reviews)

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    Read more about Information Systems: A Manager's Guide to Harnessing Technology

    Information Systems: A Manager's Guide to Harnessing Technology

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

    (7 reviews)

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    Read more about Elementary Algebra

    Elementary Algebra

    Copyright Year:

    Contributor: Redden

    Publisher: Saylor Foundation

    License: CC BY-NC-SA

    It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, elementary algebra and intermediate algebra. This textbook, Elementary Algebra, is the first part, written in a clear and concise manner, making no assumption of prior algebra experience. It carefully guides students from the basics to the more advanced techniques required to be successful in the next course.

    (12 reviews)

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    Read more about College Algebra

    College Algebra

    Copyright Year:

    Contributors: Stitz and Zeager

    Publisher: Stitz Zeager Open Source Mathematics

    License: CC BY-NC-SA

    College Algebra is an introductory text for a college algebra survey course. The material is presented at a level intended to prepare students for Calculus while also giving them relevant mathematical skills that can be used in other classes. The authors describe their approach as "Functions First," believing introducing functions first will help students understand new concepts more completely.

    (11 reviews)

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    Read more about Collaborative Statistics

    Collaborative Statistics

    Copyright Year:

    Contributors: Illowsky and Dean

    Publisher: OpenStax CNX

    License: CC BY

    Collaborative Statistics was written by Barbara Illowsky and Susan Dean, faculty members at De Anza Collegein Cupertino, California. The textbook was developed over several years and has been used in regularand honors-level classroom settings and in distance learning classes. Courses using this textbook have beenarticulated by the University of California for transfer of credit. The textbook contains full materials forcourse offerings, including expository text, examples, labs, homework, and projects. A Teacher's Guide iscurrently available in print form and on the Connexions site at and supplemental course materials including additional problem sets and video lectures are available. The on-line text for each of these collections collections willmeet the Section 508 standards for accessibility.

    (18 reviews)

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    Read more about College Success

    College Success

    Copyright Year:

    Publisher: University of Minnesota Libraries Publishing

    License: CC BY-NC-SA

    Our primary goal in writing College Success is to help you succeed in college.

    (53 reviews)

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