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Read more about Principles of Marketing

Principles of Marketing

Copyright Year: 2015

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(26 reviews)

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Read more about Introduction to Psychology

Introduction to Psychology

Copyright Year: 2015

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.

(22 reviews)

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Read more about Introduction to Economic Analysis

Introduction to Economic Analysis

Copyright Year: 2009

Contributors: McAfee and Lewis

Publisher: Saylor Foundation

License: CC BY-NC-SA

This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics.

(4 reviews)

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Read more about Business Information Systems: Design an App for That

Business Information Systems: Design an App for That

Copyright Year: 2011

Contributors: Frost, Pike, Kenyo, and Pels

Publisher: Saylor Foundation

License: CC BY-NC-SA

We set out to design an introductory course governed by four themes:

(5 reviews)

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Read more about Writing Spaces: Readings on Writing Vol. I

Writing Spaces: Readings on Writing Vol. I

Copyright Year: 2010

Contributors: Lowe and Zemliansky

Publisher: WAC Clearinghouse

License: CC BY-NC-ND

Volumes in Writing Spaces: Readings on Writing offer multiple perspectives on a wide-range of topics about writing, much like the modelmade famous by Wendy Bishop's “The Subject Is . . .” series. In eachchapter, authors present their unique views, insights, and strategies forwriting by addressing the undergraduate reader directly. Drawing ontheir own experiences, these teachers-as-writers invite students to joinin the larger conversation about developing nearly every aspect of thecraft of writing. Consequently, each essay functions as a standalonetext that can easily complement other selected readings in writing orwriting-intensive courses across the disciplines at any level.

(17 reviews)

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Read more about The Power of Selling

The Power of Selling

Copyright Year: 2010

Contributor: Richmond

Publisher: Saylor Foundation

License: CC BY-NC-SA

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(9 reviews)

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Read more about Sustainability, Innovation, and Entrepreneurship

Sustainability, Innovation, and Entrepreneurship

Copyright Year: 2011

Contributor: Larson

Publisher: Saylor Foundation

License: CC BY-NC-SA

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

(8 reviews)

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Read more about Sociology: Understanding and Changing the Social World

Sociology: Understanding and Changing the Social World

Copyright Year: 2016

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality.

(25 reviews)

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Read more about Risk Management for Enterprises and Individuals

Risk Management for Enterprises and Individuals

Copyright Year: 2009

Contributors: Baranoff, Brockett, and Kahane

Publisher: Saylor Foundation

License: CC BY-NC-SA

This book is intended for the Risk Management and Insurance course where Risk Management is emphasized.

(4 reviews)

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Read more about Project Management from Simple to Complex

Project Management from Simple to Complex

Copyright Year: 2016

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.

(7 reviews)

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