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The Legal and Ethical Environment of Business
Copyright Year: 2011
Contributors: Lau and Johnson
Publisher: Saylor Foundation
License: CC BY-NC-SA
Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.
(3 reviews)
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Principles of Marketing
Copyright Year: 2015
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
(26 reviews)
Introduction to Psychology
Copyright Year: 2015
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.
(22 reviews)
Introduction to Economic Analysis
Copyright Year: 2009
Contributors: McAfee and Lewis
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics.
(4 reviews)
Business Information Systems: Design an App for That
Copyright Year: 2011
Contributors: Frost, Pike, Kenyo, and Pels
Publisher: Saylor Foundation
License: CC BY-NC-SA
We set out to design an introductory course governed by four themes:
(5 reviews)
Writing Spaces: Readings on Writing Vol. I
Copyright Year: 2010
Contributors: Lowe and Zemliansky
Publisher: WAC Clearinghouse
License: CC BY-NC-ND
Volumes in Writing Spaces: Readings on Writing offer multiple perspectives on a wide-range of topics about writing, much like the modelmade famous by Wendy Bishop's “The Subject Is . . .” series. In eachchapter, authors present their unique views, insights, and strategies forwriting by addressing the undergraduate reader directly. Drawing ontheir own experiences, these teachers-as-writers invite students to joinin the larger conversation about developing nearly every aspect of thecraft of writing. Consequently, each essay functions as a standalonetext that can easily complement other selected readings in writing orwriting-intensive courses across the disciplines at any level.
(17 reviews)
The Power of Selling
Copyright Year: 2010
Contributor: Richmond
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
(8 reviews)
The Basics of General, Organic, and Biological Chemistry
Copyright Year: 2011
Contributors: Ball, Hill, and Scott
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is for the one-semester General, Organic and Biological Chemistry course. The authors designed this textbook from the ground up to meet the needs of a one-semester course. It is 20 chapters in length and approximately 350-400 pages; just the right breadth and depth for instructors to teach and students to grasp.
(26 reviews)
Sustainability, Innovation, and Entrepreneurship
Copyright Year: 2011
Contributor: Larson
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.
(8 reviews)
Sociology: Understanding and Changing the Social World
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality.
(25 reviews)