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Principles of Marketing
Copyright Year: 2022
Contributors: Gomez Albrecht, Green, and Hoffman
Publisher: OpenStax
License: CC BY
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
(2 reviews)
Nursing Assistant
Copyright Year: 2022
Contributor: Sandquist Reuter
Publisher: Chippewa Valley Technical College
License: CC BY
Chippewa Valley Technical College is pleased to announce the release of the Nursing Assistant OER textbook with CC BY licensing. This book was developed for use in Nursing Assistant courses with funding from the Higher Education Emergency Relief Fund (HEERF). It contains remixed content from Open RN textbooks and other OER sources as well as new content. Chapters contain interactive learning activities and videos of instructor skills demonstrations.
(1 review)
Basic Engineering Data Collection and Analysis
Copyright Year: 2001
Contributors: Vardeman and Jobe
Publisher: Iowa State University
License: CC BY-NC-SA
In Basic Engineering Data Collection and Analysis, Stephen B. Vardeman and J. Marcus Jobe stress the practical over the theoretical. Step by step, students get real engineering data and scenario examples along with chapter-long case studies that illustrate concepts in realistic, thoroughly detailed situations. This approach encourages students to work through the material by carrying out data collection and analysis projects from problem formulation through the preparation of professional technical reports—just as if they were on the job.
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(0 reviews)
Knowledge For Humans
Contributor: Huenemann
Publisher: Charlie Huenemann
License: CC BY-SA
Knowledge for Humans is a textbook aimed at introducing students to fundamental questions about knowledge and skepticism. Many topics often covered in epistemology textbooks are also covered here, such as radical Cartesian skepticism, phenomenalism, externalism, and naturalism. But the text also covers useful topics that are not usually included, such as the social conditions for knowledge, common fallacies, Bayesianism, the internet, conspiracy theories, and how we should go about arguing with one another. It’s written in an easy-going style with clear examples and funny diagrams.
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(0 reviews)
Fundamentals of Human Geography
Copyright Year: 2023
Contributor: Cheung
Publisher: Wing Cheung
License: CC BY
Fundamentals of Human Geography is a college-level digital textbook aimed at introducing undergraduate students to the field of human and cultural geography.
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Practicing and Presenting Social Research
Contributors: Robinson and Wilson
Publisher: University of British Columbia Library
License: CC BY-NC
This open-access textbook is for those who want to write exemplary social research. It provides an extensive outline of each step of the research process: outlining practical tools for conceptualizing its beginnings, generating proposals, getting ethics approval, relaxing from the stresses of research, writing academically, conducting a literature review, drafting a methods section, collecting the right data, formulating the findings, and sharing the results. Woven throughout each chapter are testimonies of other students who have likewise persevered through the research process, relating their obstacles, solutions, and motivations to each stage of the research process to illuminate not only the technical goals of research, but also the emotional maturity that research entails.
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Earth, Space, and Environmental Science Explorations with ArcGIS Pro - Second Edition
Contributor: Cheung
Publisher: Wing Cheung
License: CC BY
When I first started teaching Geographic Information Systems (GIS) over 15 years ago, there were only a handful of GIS tutorial books on the market. While a few of them focused on a particular theme, many of them were mainly technical publications with no unifying theme. These publications are perfect for teaching new users about basic GIS operations and continue to be invaluable to many users today. However, these publications consisted of tutorials focusing on vastly different real-world scenarios, and felt a little disjointed to integrate into a class that focuses on a specific field (e.g. Environmental Science, Geography, Urban Planning). Since then, I am happy to see that there has been a proliferation of publications that are not only focused on introducing the technology, but also provide an introduction to a specific field as well as GIS.
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(0 reviews)
Plan para el éxito en la universidad y la carrera profesional v 1.3
Copyright Year: 2021
Contributors: Dillon, Hill, and Lamoreaux
Publisher: Rebus Community
License: CC BY
Blueprint for Success in College and Career es una remezcla de cuatro REA (recursos educativos abiertos) ya existentes: A Different Road To College: A Guide For Transitioning To College For Non-traditional Students de Alise Lamoreaux, How to Learn Like a Pro! de Phyllis Nissila, Foundations of Academic Success: Words of Wisdom, editado por Thomas Priester, College Success, proporcionado por Lumen Learning, y un libro de texto previamente protegido por derechos de autor con contenido que ahora tiene licencia abierta: Blueprint for Success in College: Indispensable Study Skills and Time Management Strategies, de Dave Dillon. Blueprint for Success in College and Career, un OER (Open Educational Resource) es una guía gratuita para que les estudiantes tengan éxito en el aula y en su carrera. Este texto, diseñado para mostrar cómo tener éxito en la universidad y en la preparación de la carrera, se centra en las técnicas de estudio, la gestión del tiempo, la exploración de la carrera, la salud y los conocimientos financieros.
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(0 reviews)
Supporting Technology Integration for School Leaders
Contributor: Pitler
Publisher: EdTech Books
License: CC BY-NC
This Open Educational Resource (OER) textbook is written as the primary resource for a 3-hour graduate course delivered online by The Teachers College at Emporia State University. The course is designed to prepare school leaders (teachers, instructional coaches, administrators, etc.) for the integration and application of diverse educational technologies into classrooms and schools in ways that reflect a theoretical, research-based, and practical understanding of curriculum development and the effective uses of technology. The course explores practical ways to integrate technology into both teaching and learning and the critical importance of adequate training and professional development for successful integration. This intensive course is delivered completely online over a seven-week period using Canvas. Canvas is a web-based learning management system or LMS. It is used by learning institutions, educators, and students to access and manage online course learning materials and communicate skill development and learning achievement.
(1 review)
#TheatreAppreciation
Copyright Year: 2022
Contributor: Pipino
Publisher: SUNY Oneonta
License: CC BY
#TheatreAppreciation is a textbook for introductory level lecture classes such as Theatre Appreciation and Introduction to Theatre. It provides insight about the art and craft of theatre, a brief exploration of theatre history, and discussion about the styles and forms of theatre along with an overview of professions in the field.
(1 review)