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    Read more about Principles of Strategic Management Accounting

    Principles of Strategic Management Accounting

    Copyright Year:

    Contributor: Masschelein

    Publisher: University of Western Australia

    License: CC BY-NC

    This textbook explains the economic and sociological principles that underpin the use of strategic management accounting practices in organisations. Each chapter of the first part starts with a gentle, conversational introduction to the insights of one strand of academic literature and applies the insights to modern performance measurement and evaluation practices. The following parts apply the principles to specific accounting tools such as the budget, cost accounting, and the balanced scorecard. The textbook can be used in an advanced management accounting undergraduate unit or a post-graduate unit to give students a firm grounding to analyse measurement and evaluation practices in modern organisations. The textbook is meant to be a jumping off point for students and prepare them to analyse case studies and technical articles on strategic management accounting.

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    Read more about Qualitative Research – a practical guide for health and social care researchers and practitioners

    Qualitative Research – a practical guide for health and social care researchers and practitioners

    Copyright Year:

    Contributors: Ayton, Tsindos, and Berkovic

    Publisher: Monash University

    License: CC BY-NC

    This guide is designed to support health and social care researchers and practitioners to integrate qualitative research into the evidence base of health and social care research. Qualitative research designs are diverse and each design has a different focus that will inform the approach undertaken and the results that are generated. The aim is to move beyond the β€œwhat” of qualitative research to the β€œhow”, by (1) outlining key qualitative research designs for health and social care research – descriptive, phenomenology, action research, case study, ethnography, and grounded theory; (2) a decision tool of how to select the appropriate design based on a guiding prompting question, the research question and available resources, time and expertise; (3) an overview of mixed methods research and qualitative research in evaluation studies; (4) a practical guide to data collection and analysis; (5) providing examples of qualitative research to illustrate the scope and opportunities; and (6) tips on communicating qualitative research.

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    Read more about Sports Marketing: An Australian Perspective

    Sports Marketing: An Australian Perspective

    Copyright Year:

    Contributor: Richards

    Publisher: Western Sydney University

    License: CC BY-NC-SA

    Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.

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    Read more about Psychology of Language

    Psychology of Language

    Copyright Year:

    Contributors: Ramoo and Bartlett

    Publisher: BCcampus

    License: CC BY

    In this textbook, students are introduced to the fundamental principles of linguistics and psycholinguistics. Students will explore theories and models of language development, comprehension and production as well as bilingualism and reading. All of these topics are approached from a Canadian perspective and include ideas from indigenous cultures and languages of Canada.

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    Read more about Foundations in Digital Marketing

    Foundations in Digital Marketing

    Copyright Year:

    Contributor: Grayson

    Publisher: BCcampus

    License: CC BY

    Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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    Read more about Business Writing For Everyone

    Business Writing For Everyone

    Copyright Year:

    Contributor: Cruthers

    Publisher: Kwantlen Polytechnic University

    License: CC BY-NC

    Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.

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    Read more about Action Research

    Action Research

    Copyright Year:

    Contributors: Clark, Porath, Thiele, and Jobe

    Publisher: New Prairie Press

    License: CC BY-NC

    Action research is a common journey for graduate students in education and other human science fields. This book attempts to meet the needs of graduate students, in-service teachers, and any other educators interested in action research and/or self-study. The chapters of this book draw on our collective experiences as educators in a variety of educational contexts, and our roles guiding educator/researchers in various settings. All of our experiences have enabled us to question and refine our own understanding of action research as a process and means for pedagogical improvement. The primary purpose of this book is to offer clear steps and practical guidance to those who intend to carry out action research for the first time. As educators begin their action research journey, we feel it is vital to pose four questions: 1) What is action research, and how is it distinct from other educational research?; 2) When is it appropriate for an educator to conduct an action research project in their context?; 3) How does an educator conduct an action research project?; 4) What does an educator do with the data once the action research project has been conducted? We have attempted to address all four questions in the chapters of this book.

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    Read more about Crop Adaptation and Improvement for Drought-Prone Environments

    Crop Adaptation and Improvement for Drought-Prone Environments

    Copyright Year:

    Contributors: Kane, FoncΓ©ka, and Dalton

    Publisher: New Prairie Press

    License: CC BY-SA

    This book focuses on three important elements in the development of cereal and legume crops in semi-arid West Africa. The first section illustrates the socioeconomic factors that affect the food system for these crops and contains an overview of crop production and consumption in the region. Then, important inputs that affect system productivity are presented: preferences for new seed varieties, yield response to fertilizer, counterfeit herbicides, climate information, and the way farmers develop expectations about the weather events that shape cropping outcomes. The final chapter of section one is dedicated to understanding urban consumer preferences for processed food products derived from pearl millet.

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    Read more about Interior Materiality

    Interior Materiality

    Copyright Year:

    Contributor: Guler

    Publisher: New Prairie Press

    License: CC BY-NC

    The knowledge of materials and finishes is the bridge that links conceptual design to real-world application. It is among the core content of virtually all interior architecture/design curricula, moreover, access to up-to-date information on emerging technologies and trends is a key exigency for the contemporary designer. Accordingly, this book is authored to form a comprehensive resource for the β€œhows” and β€œwhys” surrounding the functional and aesthetic contributions of a wide selection of materials and finishes used in multiple spatial design contexts. The knowledge base presented here is not only useful in shaping spatial experience, ensuring occupant well-being, and employing sustainable thinking but also beneficial in managing budget and schedule while enabling the delivery of top-quality work.

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    Read more about Microbiology for Earth Scientists

    Microbiology for Earth Scientists

    Copyright Year:

    Contributor: Kirk

    Publisher: New Prairie Press

    License: CC BY-NC

    Microorganisms are the most abundant form of life on Earth and in recent decades it has become increasingly clear that their collective activities are one of the dominant forces shaping the Earth.

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