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    Read more about Principles of Marketing

    Principles of Marketing

    Copyright Year:

    Contributors: Gomez Albrecht, Green, and Hoffman

    Publisher: OpenStax

    License: CC BY

    Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

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    Read more about The Essential Guide to Planet Earth

    The Essential Guide to Planet Earth

    Copyright Year:

    Contributor: Burger

    Publisher: Benjamin Burger

    License: CC BY

    Every moment of your life will be from the perspective of a single planet—Planet Earth. You were born here and you will die here. This textbook is a guide to your home, to your place in the universe. By taking this course, you will learn about your home planet: how it works and how we know it works this way. This course is a user's manual for planet Earth, with direct recommendations for future generations, such as yourself, to maintain its health and natural wonders. As an astute student, you will be introduced to the theoretical principles of science and of how to defend yourself from the spread of ignorance. You will learn about Earth’s dimensions and motions, as well as how to navigate its surface. You will learn how energy originates from the closest star (the Sun), its Moon, and other sources of energy in the Earth’s active core and how this energy can be used and stored. You will learn basic scientific principles of matter, the makeup of substances that form the field of chemistry. You will examine the planet’s atmosphere, the air that you are breathing as you read this, and how that air is slowly changing. You will explore the vast abundance of Earth’s water, covering the planet in enormous oceans, abundant lakes, and rivers, as well as frozen water locked within snow and ice. You will learn how to predict wind and storms and how climates shift. You will lead your own exploration of the solid interior of the Earth, the composition of mountains, rocks, and dirt. You will learn about life, the most unique feature of the planet. You will explore theories of how life arose and how it has evolved and changed over time, learning that you are of Earth and the story of your own origin on this planet. You will undertake an examination of the great biomes of jungles, forests, and deserts and the life that exists within them. You will survey the important field of biology as you learn about life and its interactions with the planet. In the end, you will come to face the ominous future of your own planet, of the changes that are now occurring. Your planet is not the same as your ancestors, nor grandparents, nor your parents at your age—Earth today is quickly being altered, and you will need to adapt to this change. This course will teach you how to prepare for this change and how to protect the planet from further alteration to the point that it becomes lifeless. This class will be challenging, but with enough dedication and commitment, you will succeed in learning the material. You will cherish the knowledge presented in this class for the rest of your life.

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    Read more about Introduction to Political Science Research Methods - 1st Edition

    Introduction to Political Science Research Methods - 1st Edition

    Contributors: Franco, Lee, and Vue

    Publisher: Academic Senate for California Community Colleges

    License: CC BY-NC

    Welcome to the official website for Introduction to Political Science Research Methods and Polimetrics: A Stata Companion to Introduction to Political Science Research Methods workbook!

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    Read more about Earth, Space, and Environmental Science Explorations with ArcGIS Pro - Second Edition

    Earth, Space, and Environmental Science Explorations with ArcGIS Pro - Second Edition

    Contributor: Cheung

    Publisher: Wing Cheung

    License: CC BY

    When I first started teaching Geographic Information Systems (GIS) over 15 years ago, there were only a handful of GIS tutorial books on the market. While a few of them focused on a particular theme, many of them were mainly technical publications with no unifying theme. These publications are perfect for teaching new users about basic GIS operations and continue to be invaluable to many users today. However, these publications consisted of tutorials focusing on vastly different real-world scenarios, and felt a little disjointed to integrate into a class that focuses on a specific field (e.g. Environmental Science, Geography, Urban Planning). Since then, I am happy to see that there has been a proliferation of publications that are not only focused on introducing the technology, but also provide an introduction to a specific field as well as GIS.

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    Read more about Supporting Technology Integration for School Leaders

    Supporting Technology Integration for School Leaders

    Contributor: Pitler

    Publisher: EdTech Books

    License: CC BY-NC

    This Open Educational Resource (OER) textbook is written as the primary resource for a 3-hour graduate course delivered online by The Teachers College at Emporia State University. The course is designed to prepare school leaders (teachers, instructional coaches, administrators, etc.) for the integration and application of diverse educational technologies into classrooms and schools in ways that reflect a theoretical, research-based, and practical understanding of curriculum development and the effective uses of technology. The course explores practical ways to integrate technology into both teaching and learning and the critical importance of adequate training and professional development for successful integration. This intensive course is delivered completely online over a seven-week period using Canvas. Canvas is a web-based learning management system or LMS. It is used by learning institutions, educators, and students to access and manage online course learning materials and communicate skill development and learning achievement.

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    Read more about Basic Urdu

    Basic Urdu

    Copyright Year:

    Contributor: Ranjan

    Publisher: Michigan State University

    License: CC BY

    Basic Urdu is a theme-based, interactive open-source online textbook for the true novice learners of the Urdu language. The book uses mixed pedagogical approaches to language teaching to match diverse teaching and learning styles. It aims to help learners achieve intermediate low to mid-proficiency levels set by the American Council on the Teaching of Foreign Languages (ACTFL).

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    Read more about Basic Khmer

    Basic Khmer

    Copyright Year:

    Contributor: Sok

    Publisher: Michigan State University

    License: CC BY

    This online interactive theme-based open textbook is for beginner learners of the Khmer language. This book aims to provide a practical introduction to speaking, listening, and reading. By the end of this course, students will be at the B1 level of the Common Framework for Language and at the low intermediate level on the American Council on the Teaching of Foreign Languages (ACTFL) proficiency scales. Basic Khmer is funded by the Open Educational Resources Program at Michigan State University.

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    Read more about Transactional Drafting: Introduction to Contract Drafting and Transactional Practice

    Transactional Drafting: Introduction to Contract Drafting and Transactional Practice

    Copyright Year:

    Contributor: Fernandez

    Publisher: Ben Fernandez

    License: CC BY-NC-SA

    Transactional Drafting: Introduction to Contract Drafting and Transactional Practice contains a condensed presentation of all of the topics typically covered in an upper-level law school class on contract drafting. The book covers drafting from scratch including writing in plain English (not using legalese), avoiding ambiguity, and drafting covenants, rights and prohibitions consistently (using "will" or "shall" for covenants, "may" for rights, and "will not" or "shall not" for prohibitions). And it covers contract organization, from the title and the exordium to the core covenant, deal provisions and "boilerplate," to the testimonium and the signature blocks. The book also includes material on getting up to speed before you start drafting and brainstorming for contingencies after you have finished. In addition to drafting from scratch the book introduces students to the wide range of skills involved in transactional practice. There are chapters on revising form documents, both when you are the original drafter and when you represent the other side. Also, the book includes chapters on negotiating contract language, handling a closing (i.e., verifying authority and getting the documents signed), dealing with ethical issues that arise in contract drafting and execution, drafting a contract amendment, and using computers to draft contracts. Transactional Drafting includes everything students need to know to “hit the ground running” as a transactional attorney.

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    Read more about Writing as Inquiry: A Guide to WR 121 at the University of Oregon

    Writing as Inquiry: A Guide to WR 121 at the University of Oregon

    Copyright Year:

    Contributors: Clevinger and Rust

    Publisher: University of Oregon Libraries

    License: CC BY-NC-SA

    Welcome to our creative commons OER (open educational resource) for Writing 121 at the University of Oregon. This resource is designed for students to be a zero-cost, high-quality guide to academic writing, with the goal of preparing you for success in college and beyond.

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    Read more about Writing for Digital Media

    Writing for Digital Media

    Copyright Year:

    Contributor: Miller

    Publisher: PALNI

    License: CC BY

    This textbook focuses on writing and digital media. Increasingly, writing is published on digital platforms like social media, websites, and blogs, and this online writing performs a variety of personal, professional, academic, and civic functions. The textbook discusses these functions from a critical and rhetorical perspective and provides practical skills and strategies that students can put into practice in their own digital writing.

    (1 review)

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