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    Read more about Foundations in Digital Marketing

    Foundations in Digital Marketing

    Copyright Year:

    Contributor: Grayson

    Publisher: BCcampus

    License: CC BY

    Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

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    Read more about Business Writing For Everyone

    Business Writing For Everyone

    Copyright Year:

    Contributor: Cruthers

    Publisher: Kwantlen Polytechnic University

    License: CC BY-NC

    Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.

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    Read more about Action Research

    Action Research

    Copyright Year:

    Contributors: Clark, Porath, Thiele, and Jobe

    Publisher: New Prairie Press

    License: CC BY-NC

    Action research is a common journey for graduate students in education and other human science fields. This book attempts to meet the needs of graduate students, in-service teachers, and any other educators interested in action research and/or self-study. The chapters of this book draw on our collective experiences as educators in a variety of educational contexts, and our roles guiding educator/researchers in various settings. All of our experiences have enabled us to question and refine our own understanding of action research as a process and means for pedagogical improvement. The primary purpose of this book is to offer clear steps and practical guidance to those who intend to carry out action research for the first time. As educators begin their action research journey, we feel it is vital to pose four questions: 1) What is action research, and how is it distinct from other educational research?; 2) When is it appropriate for an educator to conduct an action research project in their context?; 3) How does an educator conduct an action research project?; 4) What does an educator do with the data once the action research project has been conducted? We have attempted to address all four questions in the chapters of this book.

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    Read more about Crop Adaptation and Improvement for Drought-Prone Environments

    Crop Adaptation and Improvement for Drought-Prone Environments

    Copyright Year:

    Contributors: Kane, Foncéka, and Dalton

    Publisher: New Prairie Press

    License: CC BY-SA

    This book focuses on three important elements in the development of cereal and legume crops in semi-arid West Africa. The first section illustrates the socioeconomic factors that affect the food system for these crops and contains an overview of crop production and consumption in the region. Then, important inputs that affect system productivity are presented: preferences for new seed varieties, yield response to fertilizer, counterfeit herbicides, climate information, and the way farmers develop expectations about the weather events that shape cropping outcomes. The final chapter of section one is dedicated to understanding urban consumer preferences for processed food products derived from pearl millet.

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    Read more about Interior Materiality

    Interior Materiality

    Copyright Year:

    Contributor: Guler

    Publisher: New Prairie Press

    License: CC BY-NC

    The knowledge of materials and finishes is the bridge that links conceptual design to real-world application. It is among the core content of virtually all interior architecture/design curricula, moreover, access to up-to-date information on emerging technologies and trends is a key exigency for the contemporary designer. Accordingly, this book is authored to form a comprehensive resource for the “hows” and “whys” surrounding the functional and aesthetic contributions of a wide selection of materials and finishes used in multiple spatial design contexts. The knowledge base presented here is not only useful in shaping spatial experience, ensuring occupant well-being, and employing sustainable thinking but also beneficial in managing budget and schedule while enabling the delivery of top-quality work.

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    Read more about Microbiology for Earth Scientists

    Microbiology for Earth Scientists

    Copyright Year:

    Contributor: Kirk

    Publisher: New Prairie Press

    License: CC BY-NC

    Microorganisms are the most abundant form of life on Earth and in recent decades it has become increasingly clear that their collective activities are one of the dominant forces shaping the Earth.

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    Read more about Inclusive Approach to Anthropometric Body Measurement Assessments

    Inclusive Approach to Anthropometric Body Measurement Assessments

    Copyright Year:

    Contributors: LaForest, Hughes, and Nielsen

    Publisher: Toronto Metropolitan University

    License: CC BY-NC

    “Inclusive Approach to Anthropometric Body Measurement Assessments” is an open educational resource (OER) created for undergraduate nursing students at the introductory level. The resource introduces students to body measurements, but does so in an inclusive manner. This resource is a unique contribution to nursing education as content is theoretically informed by an inclusive approach to assessment that incorporates culturallyresponsive techniques related to race/ethnicity, gender/sex/ sexual orientation, body sizes/types, and ability/disability. It is part of the first health assessment resource that is informed by clinical judgment with the goal to facilitate students’ clinical decision making and ability to prioritize care by recognizing and acting on cues and signs of clinical deterioration. Interactive clinical judgment activities and formative assessments to evaluate a student’s learning are integrated throughout the resource. The integration of clinical judgment throughout this resource will support students’ capacity to enhance patient safety and equitable health outcomes as well as their success in writing national nursing exams to become licensed to work as a Nurse.

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    Read more about Fostering Communities of Transformation in STEM Higher Education: A Multi-institutional Collection of DEI Initiatives

    Fostering Communities of Transformation in STEM Higher Education: A Multi-institutional Collection of DEI Initiatives

    Copyright Year:

    Contributors: Briganti, Sible, and Brown

    Publisher: Virginia Tech Publishing

    License: CC BY

    Dive into the multifaceted landscape of inclusive excellence in STEM education with Fostering Communities of Transformation in STEM Higher Education. This scholarly work examines transformative initiatives from Virginia Tech, Radford University, Trinity Washington University, and Towson University, showcasing their role as catalysts in cultivating inclusive excellence across diverse STEM disciplines. Take inspiration from their projects and guidance from their lessons learned with this collection.

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    Read more about Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

    Health Sciences Collection Development: An Overview of Fundamental Knowledge and Practices - 2nd Edition

    Copyright Year:

    Contributors: Gau and Kovar-Gough

    Publisher: Virginia Commonwealth University

    License: CC BY-NC

    This work was created by members of the Medical Library Association’s Collection Development Caucus to provide librarians with key concepts about health sciences collection development. The chapters provide an overview of the responsibilities and tasks involved in the development and management of health sciences collections; it is recommended that readers refer to the references and further reading sections in each chapter for a more detailed look at each topic.

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    Read more about Legal Fundamentals of Healthcare Law

    Legal Fundamentals of Healthcare Law

    Copyright Year:

    Contributor: Jackman

    Publisher: University of West Florida Pressbooks

    License: CC BY-NC-SA

    Healthcare, a field dedicated to the well-being of individuals and communities, operates within an intricate web of legal principles. Understanding these laws is not simply a professional necessity for doctors, nurses, administrators, and researchers; it’s also an ethical imperative for anyone who interacts with the healthcare system. This book is your compass, guiding you through the labyrinth of legal fundamentals that shape the landscape of healthcare.

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