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Human Relations
Copyright Year: 2012
Contributor: Dias
Publisher: Saylor Foundation
License: CC BY-NC-SA
Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.
(16 reviews)
Government Regulation and the Legal Environment of Business
Copyright Year: 2012
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
License: CC BY-NC-SA
Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today's highly regulated business environment. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
(1 review)
Fundamentals of Global Strategy
Copyright Year: 2012
Contributor: de Kluyver
Publisher: Saylor Foundation
License: CC BY-NC-SA
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.
(1 review)
Foundations of Business Law and Legal Environment
Copyright Year: 2012
Contributor: Mayer
Publisher: Saylor Foundation
License: CC BY-NC-SA
Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course.
(2 reviews)
Macroeconomics: Theory through Applications
Copyright Year: 2012
Contributors: Cooper and John
Publisher: Saylor Foundation
License: CC BY-NC-SA
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“
(1 review)
Economics – Theory Through Applications
Copyright Year: 2012
Contributors: Cooper and John
License: CC BY-NC-SA
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“
(4 reviews)
Developing New Products and Services
Copyright Year: 2012
Contributor: Sanders
Publisher: Saylor Foundation
License: CC BY-NC-SA
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
(5 reviews)
Electronic Commerce: The Strategic Perspective
Copyright Year: 2014
Contributors: Watson, Berthon, Pitt, and Zinkhan
Publisher: BCcampus
License: CC BY
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.
(2 reviews)
Building Strategy and Performance
Copyright Year: 2012
Contributor: Warren
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future.
(1 review)
Advanced Business Law and the Legal Environment
Copyright Year: 2012
Contributors: Mayer, Warner, Siedel, Lieberman, and Martina
Publisher: Saylor Foundation
License: CC BY-NC-SA
Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors' Foundations of Business Law and the Legal Environment.
(3 reviews)