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Principles of Marketing
Copyright Year: 2015
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
(26 reviews)
Introduction to Psychology
Copyright Year: 2015
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.
(22 reviews)
Business Information Systems: Design an App for That
Copyright Year: 2011
Contributors: Frost, Pike, Kenyo, and Pels
Publisher: Saylor Foundation
License: CC BY-NC-SA
We set out to design an introductory course governed by four themes:
(5 reviews)
Writing Spaces: Readings on Writing Vol. I
Copyright Year: 2010
Contributors: Lowe and Zemliansky
Publisher: WAC Clearinghouse
License: CC BY-NC-ND
Volumes in Writing Spaces: Readings on Writing offer multiple perspectives on a wide-range of topics about writing, much like the modelmade famous by Wendy Bishop's “The Subject Is . . .” series. In eachchapter, authors present their unique views, insights, and strategies forwriting by addressing the undergraduate reader directly. Drawing ontheir own experiences, these teachers-as-writers invite students to joinin the larger conversation about developing nearly every aspect of thecraft of writing. Consequently, each essay functions as a standalonetext that can easily complement other selected readings in writing orwriting-intensive courses across the disciplines at any level.
(17 reviews)
The Power of Selling
Copyright Year: 2010
Contributor: Richmond
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
(8 reviews)
The Basics of General, Organic, and Biological Chemistry
Copyright Year: 2011
Contributors: Ball, Hill, and Scott
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is for the one-semester General, Organic and Biological Chemistry course. The authors designed this textbook from the ground up to meet the needs of a one-semester course. It is 20 chapters in length and approximately 350-400 pages; just the right breadth and depth for instructors to teach and students to grasp.
(26 reviews)
Sustainability, Innovation, and Entrepreneurship
Copyright Year: 2011
Contributor: Larson
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.
(8 reviews)
Risk Management for Enterprises and Individuals
Copyright Year: 2009
Contributors: Baranoff, Brockett, and Kahane
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book is intended for the Risk Management and Insurance course where Risk Management is emphasized.
(4 reviews)
Project Management from Simple to Complex
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.
(7 reviews)
Programming Languages: Application and Interpretation - Version Second Edition
Copyright Year: 2007
Contributor: Krishnamurthi
Publisher: Brown University
License: CC BY-NC-SA
Unlike some other textbooks, this one does not follow a top-down narrative. Rather it has the flow of a conversation, with backtracking. We will often build up programs incrementally, just as a pair of programmers would. We will include mistakes, not because I don't know the answer, but because this is the best way for you to learn. Including mistakes makes it impossible for you to read passively: you must instead engage with the material, because you can never be sure of the veracity of what you're reading.
(1 review)