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Microeconomics: Theory Through Applications
Copyright Year: 2011
Contributors: Cooper and John
Publisher: Saylor Foundation
License: CC BY-NC-SA
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“
(4 reviews)
Launch! Advertising and Promotion in Real Time
Copyright Year: 2009
Contributors: Solomon, Cornell, and Nizan
Publisher: Saylor Foundation
License: CC BY-NC-SA
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
(5 reviews)
Introductory Chemistry
Copyright Year: 2011
Contributor: Ball
Publisher: Saylor Foundation
License: CC BY-NC-SA
David W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course. Throughout the chapters, David presents two features that reinforce the theme of the textbook, that chemistry is everywhere.
(16 reviews)
Introduction to Physical Oceanography
Copyright Year: 2008
Contributor: Stewart
License: CC BY-NC-SA
This textbook covers physical-oceanographic processes, theories, data, and measurements, targeted at upper-division undergraduates and graduate students in oceanography, meteorology, and ocean engineering. In addition to the classical topics, the author includes discussions of heat fluxes, the role of the ocean in climate, the deep circulation, equatorial processes including El Nino, data bases used by oceanographers, the role of satellites and data from space, ship-based measurements, and the importance of vorticity in understanding oceanic flows. Students should have studied differential equations and introductory college physics, although math is de-emphasized.
(4 reviews)
International Trade: Theory and Policy
Copyright Year: 2010
Contributor: Suranovic
Publisher: Saylor Foundation
License: CC BY-NC-SA
International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.
(3 reviews)
International Finance: Theory and Policy
Copyright Year: 2010
Contributor: Suranovic
Publisher: Saylor Foundation
License: CC BY-NC-SA
International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.
(4 reviews)
Information Systems: A Manager's Guide to Harnessing Technology
Copyright Year: 2015
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.
(7 reviews)
Exploring Business
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way.
(12 reviews)
eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition
Copyright Year: 2013
Contributor: Stokes
Publisher: Red & Yellow
License: CC BY-NC-SA
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
(15 reviews)
Elementary Algebra
Copyright Year: 2011
Contributor: Redden
Publisher: Saylor Foundation
License: CC BY-NC-SA
It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, elementary algebra and intermediate algebra. This textbook, Elementary Algebra, is the first part, written in a clear and concise manner, making no assumption of prior algebra experience. It carefully guides students from the basics to the more advanced techniques required to be successful in the next course.
(12 reviews)