Copyright Year: 2012
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
License: CC BY-NC-SA
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.