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Read more about Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales

Copyright Year: 2012

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

License: CC BY-NC-SA

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(3 reviews)

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Read more about Legal Aspects of Corporate Management and Finance

Legal Aspects of Corporate Management and Finance

Copyright Year: 2012

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

License: CC BY-NC-SA

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(1 review)

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Read more about Law of Commercial Transactions

Law of Commercial Transactions

Copyright Year: 2012

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

License: CC BY-NC-SA

Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

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Read more about Law for Entrepreneurs

Law for Entrepreneurs

Copyright Year: 2012

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

License: CC BY-NC-SA

Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues that entrepreneurs must understand when starting and running a business. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(1 review)

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Read more about Introduction to the Law of Property, Estate Planning and Insurance

Introduction to the Law of Property, Estate Planning and Insurance

Copyright Year: 2012

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

License: CC BY-NC-SA

Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

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Read more about Introduction to Contracts, Sales and Product Liability

Introduction to Contracts, Sales and Product Liability

Copyright Year: 2012

Contributors: Mayer, Warner, Siedel, and Lieberman

Publisher: Saylor Foundation

License: CC BY-NC-SA

This textbook provides context and essential concepts across the entire range of legal issues with which

(1 review)

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Read more about International Economics: Theory and Policy

International Economics: Theory and Policy

Copyright Year: 2012

Contributor: Suranovic

Publisher: Saylor Foundation

License: CC BY-NC-SA

This text strives to reach a median between these two approaches. First, I believe that students need to learn the theory and models to understand how economists understand the world. I also think these ideas are accessible to most students if they are explained thoroughly. This text presents numerous models in some detail, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. Second, and perhaps more important, students must learn how the models connect with the real world. I believe that theory is done primarily to guide policy. We do positive economics to help answer the normative questions; for example, what should a country do about its trade policy or its exchange rate policy? The results from models give us insights that help us answer these questions. Thus this text strives to explain why each model is interesting by connecting its results to some aspect of a current policy issue. A prime example is found in Chapter 11 "Evaluating the Controversy between Free Trade and Protectionism" of this book, which addresses the age-old question of whether countries should choose free trade or some type of selected protection. The chapter demonstrates how the results of the various models presented throughout the text contribute to our understanding of this long-standing debate.

(1 review)

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Read more about Communication in the Real World: An Introduction to Communication Studies

Communication in the Real World: An Introduction to Communication Studies

Copyright Year: 2016

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action.

(46 reviews)

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Read more about Business Law and the Legal Environment

Business Law and the Legal Environment

Copyright Year: 2012

Contributors: Mayer, Warner, and Siedel

Publisher: Saylor Foundation

License: CC BY-NC-SA

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach. This book engages students by relating law to everyday events with which they are already familiar (or with which they are familiarizing themselves in other business courses) and by its clear, concise, and readable style. (An earlier business law text by authors Lieberman and Siedel was hailed “the best written text in a very crowded field.”)

(6 reviews)

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Read more about The Business Ethics Workshop

The Business Ethics Workshop

Copyright Year: 2012

Contributor: Brusseau

Publisher: Saylor Foundation

License: CC BY-NC-SA

Ethics is about determining value; it's deciding what's worth doing and what doesn't matter so much.Business ethics is the way we decide what kind of career to pursue, what choices we make on the job,which companies we want to work with, and what kind of economic world we want to live in and thenleave behind for those coming after. There are no perfect answers to these questions, but there's adifference between thinking them through and winging it. The Business Ethics Workshop provides aframework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.

(2 reviews)

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