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Principles of Marketing
Copyright Year: 2015
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
(26 reviews)
Introduction to Psychology
Copyright Year: 2015
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
When you teach Introduction to Psychology, do you find it difficult — much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. The author wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them. However, he does hope that they will remember that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.
(22 reviews)
Introduction to Economic Analysis
Copyright Year: 2009
Contributors: McAfee and Lewis
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics.
(4 reviews)
Business Information Systems: Design an App for That
Copyright Year: 2011
Contributors: Frost, Pike, Kenyo, and Pels
Publisher: Saylor Foundation
License: CC BY-NC-SA
We set out to design an introductory course governed by four themes:
(5 reviews)
Think Python: How to Think Like a Computer Scientist - 2e
Copyright Year: 2012
Contributor: Downey
Publisher: Green Tea Press
License: CC BY-NC
Think Python is a concise introduction to software design using the Python programming language. Intended for people with no programming experience, this book starts with the most basic concepts and gradually adds new material. Some of the ideas students find most challenging, like recursion and object-oriented programming, are divided into a sequence of smaller steps and introduced over the course of several chapters.
(10 reviews)
The Power of Selling
Copyright Year: 2010
Contributor: Richmond
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
(8 reviews)
The Basics of General, Organic, and Biological Chemistry
Copyright Year: 2011
Contributors: Ball, Hill, and Scott
Publisher: Saylor Foundation
License: CC BY-NC-SA
The Basics of General, Organic, and Biological Chemistry by David W. Ball, John W. Hill, and Rhonda J. Scott is for the one-semester General, Organic and Biological Chemistry course. The authors designed this textbook from the ground up to meet the needs of a one-semester course. It is 20 chapters in length and approximately 350-400 pages; just the right breadth and depth for instructors to teach and students to grasp.
(26 reviews)
Sociology: Understanding and Changing the Social World
Copyright Year: 2016
Publisher: University of Minnesota Libraries Publishing
License: CC BY-NC-SA
The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality.
(25 reviews)
Risk Management for Enterprises and Individuals
Copyright Year: 2009
Contributors: Baranoff, Brockett, and Kahane
Publisher: Saylor Foundation
License: CC BY-NC-SA
This book is intended for the Risk Management and Insurance course where Risk Management is emphasized.
(4 reviews)
Programming Languages: Application and Interpretation - Version Second Edition
Copyright Year: 2007
Contributor: Krishnamurthi
Publisher: Brown University
License: CC BY-NC-SA
Unlike some other textbooks, this one does not follow a top-down narrative. Rather it has the flow of a conversation, with backtracking. We will often build up programs incrementally, just as a pair of programmers would. We will include mistakes, not because I don't know the answer, but because this is the best way for you to learn. Including mistakes makes it impossible for you to read passively: you must instead engage with the material, because you can never be sure of the veracity of what you're reading.
(1 review)